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  • 8/10/2019 Session-1 same as above

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    8 October 2014

    1ISM-I

    Course Instructor

    Prof. Rajhans Mishra ,Indian Institute of Management, Indore

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    2ISM-I

    Assessment Details

    Quiz 20%Class Participation 20%Case Analysis Group Submission 20%

    End Term 40%

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    Case Analysis Group Submission

    PPT has to be mailed before the class tothe Academic Associate

    ([email protected] )

    Section_group no_Title of the case

    D_1_Cisco (Strictly follow thenomenclature)

    Put the Names of members along with

    PGP ID, section and group no, and Titleof case in first slide

    3

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    Brush up the Basics

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    Data Data: symbols (Objects)

    DataA given, or fact; a number, a statement, ora picture

    Represents something in the real world

    data is raw - It simply exists and has nosignificance beyond its existence It does not have meaning of itself. It can exist in any form, usable or not.

    The raw materials in the production ofinformation

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    Information

    Information: - Processed Data Data that have meaning within a context Data in relationships Data after manipulation

    Data that are processed to be useful; provides answers to "who", "what", "where",

    and "when" questions

    Information is Subjective A relational database makes information from

    the data stored within it.

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    Data Manipulation/Processing

    Example: customer survey Reading through data collected from a

    customer survey with questions in

    various categories would be time-consuming and not very helpful.

    When manipulated, the surveys may

    provide useful information.

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    Data & Information

    Raw data from a supermarket checkout counter canbe processed and organized to produce meaningful information,

    such as the total unit sales of dish detergent

    or the total sales revenue from dish detergentfor a specific store or sales territory.

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    Generating Information

    Computer-based IS takes data as raw

    material, process it, and produce informationas output.

    Input-process-output view of data and information

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    Characteristics of Good Information

    Relevant

    To context /subject

    Complete

    Accurate

    Timely Worth its Cost/Just Barely Sufficient

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    Knowledge and Wisdom

    Knowledge

    is the appropriate collection of information, such

    that it's intent is to be useful. It answers "how" questions

    Knowledge is a deterministic process.

    Understanding patterns

    Wisdom Understanding principles

    Implicit knowledge

    Nondeterministic process

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    Characteristics of Good Information

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    Based on Information, What is it?

    I have a box.

    The box is 3' wide, 3' deep, and 6' high.

    The box is very heavy.

    The box has a door on the front of it.

    When I open the box it has food in it.

    It is colder inside the box than it is outside.

    You usually find the box in the kitchen. There is a smaller compartment inside the box with ice in it.

    When you open the door the light comes on.

    When you move this box you usually find lots of dirt underneath

    it. Junk has a real habit of collecting on top of this box.

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    Data, Information, and Systems

    What Is a System?

    System: A set of components that work togetherto achieve a common goal

    Closed system: Stand-alone system that has nocontact with other systems

    Open system: System that interfaces with other

    systems

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    Systems & Sub-systems

    Several subsystems make up this corporate accounting system.

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    What do we mean by "IT"?

    A tool for manipulating data, information

    computer software and hardware

    Concept of InformationTechnology (IT, technology)

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    Information System

    System Collection of interconnectedobjects for any specific goal.

    Information system Any system whichdeals with information

    Storage Dissemination

    Processing

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    IT & IS

    Information system is possible withoutIT?

    IT work as enabler

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    Concept of Information System (IS)

    Information Technology (IT)

    (Computers, Other)

    Users(Organizational members:

    Managers, Professionals, Clerks)

    Data (organized,meaningful)

    Representations of

    Knowledge

    UseProcedures

    IS

    Use

    Task, Business

    ProcessPerform on

    Supports

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    Management Information System (MIS)

    MIS

    Technology

    Process

    People

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    h G l d

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    Magnitude of dollars spent on IT

    If general managers are involved in IT, IT enables:

    Gaining a competitive advantage

    Streamlining business processes

    Expanding markets

    If General Managers are not involved in IT, problems emerge:

    Dollars wasted on IT

    In the extreme, businesses can fail

    Why General Managers Needto Understand IT

    What are the major IT cost drivers?

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    IT Salary and Wage: 45%

    Hardware: 25%

    Software: 20%

    Administration: 10%

    100%

    Outsourcing: 30-85%

    Insource Core IS Capabilities:70-15%

    What are the major IT cost drivers?

    OLD MODEL:

    NEW MODEL:

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    Ensuring Value for IT Spending

    General managers must manage IT to ensure value for money:

    Understand the nature of IT

    Strategic Alignment: Help setIT strategy to support business strategy:

    KM, BI, CRM, ERP, B2C, B2B, SCM

    Empower CIO to ensure core IT capabilities

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    IT can Create Competitive

    Advantage IT can differentiate a product or service

    (Federal Express vs.. Indian Postal Service)

    IT can streamline business processes:

    Dell computer hooks 90% of suppliers to factory floors via web to

    reduce inventory to 5 days.Compaq had 3 weeks of inventory.

    IT can change entire industry structures

    Napster; Amazon,Dell-direct marketing to consumers

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    28Examples of IT-Enabled

    Business Initiatives

    IT can be used to improve customer service:

    IT can be used to leverage suppliers, such as B2B exchanges:

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    29Examples of IT management failure

    creating business failure

    ONE TEL

    CRAVENS BOOKS

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    ! THANK YOU !

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