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TRANSCRIPT
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8 October 2014
1ISM-I
Course Instructor
Prof. Rajhans Mishra ,Indian Institute of Management, Indore
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2ISM-I
Assessment Details
Quiz 20%Class Participation 20%Case Analysis Group Submission 20%
End Term 40%
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Case Analysis Group Submission
PPT has to be mailed before the class tothe Academic Associate
Section_group no_Title of the case
D_1_Cisco (Strictly follow thenomenclature)
Put the Names of members along with
PGP ID, section and group no, and Titleof case in first slide
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Brush up the Basics
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Data Data: symbols (Objects)
DataA given, or fact; a number, a statement, ora picture
Represents something in the real world
data is raw - It simply exists and has nosignificance beyond its existence It does not have meaning of itself. It can exist in any form, usable or not.
The raw materials in the production ofinformation
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Information
Information: - Processed Data Data that have meaning within a context Data in relationships Data after manipulation
Data that are processed to be useful; provides answers to "who", "what", "where",
and "when" questions
Information is Subjective A relational database makes information from
the data stored within it.
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Data Manipulation/Processing
Example: customer survey Reading through data collected from a
customer survey with questions in
various categories would be time-consuming and not very helpful.
When manipulated, the surveys may
provide useful information.
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Data & Information
Raw data from a supermarket checkout counter canbe processed and organized to produce meaningful information,
such as the total unit sales of dish detergent
or the total sales revenue from dish detergentfor a specific store or sales territory.
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Generating Information
Computer-based IS takes data as raw
material, process it, and produce informationas output.
Input-process-output view of data and information
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Characteristics of Good Information
Relevant
To context /subject
Complete
Accurate
Timely Worth its Cost/Just Barely Sufficient
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Knowledge and Wisdom
Knowledge
is the appropriate collection of information, such
that it's intent is to be useful. It answers "how" questions
Knowledge is a deterministic process.
Understanding patterns
Wisdom Understanding principles
Implicit knowledge
Nondeterministic process
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Characteristics of Good Information
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Based on Information, What is it?
I have a box.
The box is 3' wide, 3' deep, and 6' high.
The box is very heavy.
The box has a door on the front of it.
When I open the box it has food in it.
It is colder inside the box than it is outside.
You usually find the box in the kitchen. There is a smaller compartment inside the box with ice in it.
When you open the door the light comes on.
When you move this box you usually find lots of dirt underneath
it. Junk has a real habit of collecting on top of this box.
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Data, Information, and Systems
What Is a System?
System: A set of components that work togetherto achieve a common goal
Closed system: Stand-alone system that has nocontact with other systems
Open system: System that interfaces with other
systems
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Systems & Sub-systems
Several subsystems make up this corporate accounting system.
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What do we mean by "IT"?
A tool for manipulating data, information
computer software and hardware
Concept of InformationTechnology (IT, technology)
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Information System
System Collection of interconnectedobjects for any specific goal.
Information system Any system whichdeals with information
Storage Dissemination
Processing
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IT & IS
Information system is possible withoutIT?
IT work as enabler
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Concept of Information System (IS)
Information Technology (IT)
(Computers, Other)
Users(Organizational members:
Managers, Professionals, Clerks)
Data (organized,meaningful)
Representations of
Knowledge
UseProcedures
IS
Use
Task, Business
ProcessPerform on
Supports
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Management Information System (MIS)
MIS
Technology
Process
People
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h G l d
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Magnitude of dollars spent on IT
If general managers are involved in IT, IT enables:
Gaining a competitive advantage
Streamlining business processes
Expanding markets
If General Managers are not involved in IT, problems emerge:
Dollars wasted on IT
In the extreme, businesses can fail
Why General Managers Needto Understand IT
What are the major IT cost drivers?
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IT Salary and Wage: 45%
Hardware: 25%
Software: 20%
Administration: 10%
100%
Outsourcing: 30-85%
Insource Core IS Capabilities:70-15%
What are the major IT cost drivers?
OLD MODEL:
NEW MODEL:
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Ensuring Value for IT Spending
General managers must manage IT to ensure value for money:
Understand the nature of IT
Strategic Alignment: Help setIT strategy to support business strategy:
KM, BI, CRM, ERP, B2C, B2B, SCM
Empower CIO to ensure core IT capabilities
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IT can Create Competitive
Advantage IT can differentiate a product or service
(Federal Express vs.. Indian Postal Service)
IT can streamline business processes:
Dell computer hooks 90% of suppliers to factory floors via web to
reduce inventory to 5 days.Compaq had 3 weeks of inventory.
IT can change entire industry structures
Napster; Amazon,Dell-direct marketing to consumers
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Business Initiatives
IT can be used to improve customer service:
IT can be used to leverage suppliers, such as B2B exchanges:
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29Examples of IT management failure
creating business failure
ONE TEL
CRAVENS BOOKS
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! THANK YOU !
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