SES

Omni TV. The next day of TV!!!

SES – a global DTH partner

Starting with…

1 Satellite

0 DTH Platforms

0 Channels

0 TV Homes

…and growing to

56 Satellites

44 DTH Platforms

6,200 TV Channels

291 million TV Homes

A pioneer in satellite TV

>25 years of DTH experience

2

SES worldwide reach

3

Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends

in North and Latin America, Pay-TV operators ̀figures, SES analyses & estimates ;

Note: SES reach includes subscribers reached via Ciel-2’s spot beams

2011

258m

2012

276m 2013

291m 291m Satellite, Cable and IPTV homes

SES reaches 291 million TV homes

4

Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends

in North and Latin America, Pay-TV operators ̀figures, SES analyses & estimates ;

Note SES reach includes subscribers reached via Ciel-2’s spot beams

151m Europe

143m ➔ +5%

75m North America

73m ➔ +3%

23m Latin America

21m ➔ +5%

31m Africa, India,

ME

26m ➔ +18%

12m* Asia-Pacific

12m ➔ -6%**

* Indovision no longer included at YE13; ** Excluding Indovision at YE12: +7%

TV channels worldwide

6,200 We deliver more than

HD channels worldwide

1,800 We transmit almost

* Including all local HD channels broadcast via Ciel-2‘s spot beams

291m DTH, Cable and IPTV homes worldwide

“204 million homes receive channels via Eutelsat

satellites” Source: Eutelsat website, 5.2.2012 / 13.3.2013 / 25.2.2014

Only some reach figures are mentioned on their website with different metrics that

cannot be compared to our metric of TV homes:

Intelsat 20 at 68.5E: “120+ million viewers across Asia”

Intelsat 19@ 166E “37+ million Pacific Rim viewers”

Intelsat 1W at 1W: “Access to 17+ million homes in CEE and Nordic

countries”

Int 15 /Horizons 2 at 85E: “about 750,00 subscribers.”

Intelsat 21 @ 302E “close to 100% cable head-end penetration in LAM”

Source: Intelsat website, 25.2.2014 8

SES reach vs. competition

What do TV viewers want???

What do TV viewers want???

10

1.Viewers want more choice

2. Viewers want better quality

3. Viewers want even better quality

4.Viewers want TV on any screen

Viewers are still THERE!

11 Source: Mediametrie; Ericsson Consumerlab

People continue to enjoy the TV experience

Average viewing time increased to 3h16min (+6min)

TV is a social activity - >40% discuss what they currently watch

over social networks

Linear TV remains major spare time occupation around the world – and is still growing also in countries

with OTT.

3h and 17 min

3h and 55 min

4h and 12 min

Europe and Greece!

12

Source: Mediametrie; Ericsson Consumerlab

Average viewing time

1.Viewers want more choice

13

Key success factors

Growth ahead of us_worldwide figures

100 m DTH homes

+ By 2015:

5000 TV channels

+ 14 Source: Dataxis, IHS Screen Digest

2. Viewers want better quality

15

20,04

29,39 34,66

38,34

10,31

13,17

18,29

21,06

4,93

6,83

8,31

12,04 14,70

14,62

0

10

20

30

40

50

60

70

80

90

100

YE10 YE11 YE12 YE13*

in M

ill. H

D h

om

es

HD in DSTV HD in DCTV HD in IPTV HD in DTT

86m TV homes are watching HD_Europe

*23 out of 35 countries updated at YE2013

Source: Satellite Monitor

16

20,04

29,39 34,66

38,34

55,15

52,04

49,90 47,86

0

10

20

30

40

50

60

70

80

90

100

YE10 YE11 YE12 YE13*

in M

ill. D

igita

l Sa

tellite

ho

me

s

HD in DSTV SD in DSTV

45% of Satellite homes are watching

HD_Europe

*23 out of 35 countries updated at YE2013

Source: Satellite Monitor

17

3. Viewers want even better quality

497 m UHD homes

+

1000 UHD channels

+ By 2025:

18 Source: Dataxis, IHS Screen Digest

Executive Briefing

Ultra HD Outlook

SES Strategy & Market Intelligence May 2014

Sources: GfK, IHS, Ericsson Consumer Lab, Strategy Analytics 2014 19

Consumer Interest

CE Price trends Growth

The price comparison shows that UHD screens exhibit a similar price entry

point and price decrease as Full HD screens did when first introduced.

UHD screens saw a 36 – 41% price decrease between April 2013 and

April 2014

UHD is expected to serve a growing

premium segment of homes with

screens larger than 55”

1000 UHD channels

>500 mil UHD screens

400 mil HEVC STB’s

installed

200 UHD channels

100 mil UHD screens

50 mil HEVC STB’s

installed

by 2020

by 2025

Major feature films &

sport events, e.g. FIFA

WC 2014 are captured

in UHD quality already

150 feature films and TV shows

were available as UHD master copy

while close to 800 were available in

UHD source format by 2013

2/3rd of consumers would like to

have an UHD screen once they

have seen it

UHD will become mass market in the next decade – by 2025 half

of all screens and STB’s sold will be UHD

Every 4th consumer would be

ready to pay more for receiving

High or Ultra High quality

(Ericsson Consumer Lab 2013)

55% of European consumers

would buy U-HDTV (Strategy

Analytics Consumer Metrix 2013)

UHD growth worldwide:

HEVC will bring UHD bandwidth

requirements to affordable

levels for broadcasters

Content

Compression

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

Y0 Y1 Y2 Y3 Y4 Y5

FHD & UHD Price Comparison (EUR)

FHD (32"-48") UHD (50"-55") UHD (56"-65")

Average Full HD screen prices were higher at launch in 2004 than UHD

screens were at launch in 2013

Years after Launch

4. Viewers want TV on any screen

Developed

Emerging

2013 2017

5 7

2 3

Average number of connected screens per household Region

Multiscreen is developing rapidly not only in developed, but also in emerging markets 20

Changing TV viewing habits

TV screen is the mainstay in

viewing TV content

Increasingly being

complemented by an array

of new devices

Need to deliver high quality

broadcast to these devices

21

The Greek TV market

Year End 2013

Digital 0.77

100%

Base

0.77 mill.

Satellite homes

SATELLITE

Source: Satellite Monitor, Focus Bari

TERRESTRIAL

Analogue only 0,80

27%

Digital 2,15 73%

Base

2.95 mill.

Terrestrial

homes

IPTV

Digital 0,11

100%

Base

0.11 mill.

IPTV homes

Digitalisation rates in Greece

Year End 2013

23

0,31

0,46

0,39

0,30

0,0

0,1

0,2

0,3

0,4

0,5

0,6

0,7

0,8

0,9

YE11 YE13

in M

ill. D

igita

l Sa

tellite

ho

use

ho

lds

HD in DSTV SD in DSTV

HD vs. SD Satellite Households in

Greece

24

Source: Satellite Monitor, Focus Bari

25

Source: Satellite Monitor, Focus Bari

HD Satellite Households penetration in

Greece

61% of all Greek Satellite homes are

watching HD

SES Household Coverage in Greece

26

0,13

0,17

0,30

0,45

0,06

0,09

0,0

0,1

0,2

0,3

0,4

0,5

0,6

YE04 YE08 YE11 YE13

Total 0,13 0,17 0,36 0,54

IPTV 0,06 0,09

Satellite 0,13 0,17 0,30 0,45

SE

S h

ou

se

ho

lds in

Mill.

Source: Satellite Monitor, Focus Bari

Outlook for DTH SES meets consumer needs

Satellite enables growth & innovation to meet consumer needs

More choice

More Quality

More

Screens

Support Key Success Factors for

DTH in the future

More

Choice Satellite support free and pay multichannels

Encourage innovation and industry cooperation

Develop new standard to bring TV to any screen

27

Feeding DTT Networks by Satellite

Satellites supporting the primary distribution of video

content

29

Why Feeding DTT Networks by Satellite

Coverage:

Immediate coverage of all terrestrial transmitters

Allows for swift network expansion

Financial benefits:

Network roll-out at a fix, hence, controllable cost

Allows for network expansion at no incremental cost

Infrastructure availability, security and reliability

No further signal processing required, at towers level, in case of

distribution of complete terrestrial MUX

Satellite protected bandwidth

4 Ground Segment Solutions Space Segment Solutions Consumer Premises Equipment

Why SES

October 2011 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt) 31

Content is aggregated at a central head-end before being up-linked to the satellite

Time-synchronisation and deterministic multiplexing at transmission sites ensures SFN compliance

Satellite transponder is operated in ‘classical’ DTH MCPC mode

Low data rate overhead to be carried over the DTH MUX (up to a couple of hundreds of kbps)

The satellite can feed both DTT transmitter sites and DTH receivers from the same transmission

MFN REGION

SFN REGION

Astra 1G @31.5 East, West beam, BSS

The coverage map of the BSS High Power Beam provided by Astra 5B perfectly covers the Greek

territory, offering a very high EIRP and G/T satellite values

Astra 5B @31.5 East, High Power beam, BSS

Astra 5B satellite benefits from the latest technical advancements in the satellite

technology and provides reliability for safety planning the next 15 years.

The coverage map of the BSS High Power Beam provided by Astra 5B perfectly covers the Greek territory, offering a very high EIRP and G/T satellite values

Best-in-class infrastructure availability @ 99.999988%

Leading satellite operator

• Financial stability, Fleet flexibility & Long-term fleet development plans

Teleport/contribution services

• Upink services, as an option, by SES teleports.

• Multiplexing (DTT) including encryption if required

Why SES

5

THANK YOU!

Pietro Guerrieri, General Manager SES Astra Italia

pietro.guerrieri@ses.com

Back up slides

SES Orbital Position for Greece

19.2ºE: Europe’s prime DTH position

39 SES Corporate Development, Strategy & Market Intelligence

19.2ºE is Europe’s prime DTH position

and key access to D, A, F, ES and Benelux

Source: SES Satellite Monitor, Lyngsat Q3 2012

840+ channels

114 million homes

Ke

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rs

19

.2ºE

Be

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fits

Coverage: Pan-European coverage plus over Northern Africa

Reach: Total 114 m homes

Neighborhood: 688 SD & 152 HD channels

Co-location: Astra 1KR, Astra 1L, Astra 1M, and Astra 2C ensures

reliability

Duo LNB: Monoblock with 23.5ºE increases the reach as secondary

position Footprint: Astra 1M

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23.5ºE: Fastest growing DTH position in

Benelux and CEE

40 SES Corporate Development, Strategy & Market Intelligence

23.5ºE is the key DTH position in

Benelux and Central Eastern Europe

Source: SES Satellite Monitor, Lyngsat Q3 2012

250+ channels

29 million homes

Ke

y N

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be

rs

23

.5ºE

Be

ne

fits

Coverage: Pan-European Coverage

Reach: Total 29 m homes

Neighborhood: 175 SD & 79 HD channels

Co-location: Astra 3A and Astra 3B ensures reliability

Duo LNB: Monoblock with 19.2ºE increases the reach as secondary

position

Footprint: Astra 3B Ku wide beam

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31.5ºE: Enables a new media landscape

41 SES Corporate Development, Strategy & Market Intelligence

31.5ºE - a central part in developing the media landscape in the East

Source: SES Satellite Monitor, Lyngsat Q3 2012

150+ channels

Reach 12 million homes

Ke

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31

.5ºE

Be

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fits

Coverage: Central and Eastern Europe, W. Russia, Caucasus, Turkey

Reach: 12 M Tv homes

Neighborhood: 149 SD & 8 HD channels

New capacity: Astra 5B add to capacity next to Astra 1G in 2013

Footprint: Astra 1G Ku Eastern Europe beam

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