SERWEL ELECTRONICS LTD

An ISO - 9001:2008 Company

ORGANIZATION PROFILE

Serwel Page 2

DEAR VALUED PARTNERS,

With new partners and products, it’s important that SERWEL remain in communications with you

regarding our most up-to-date offerings. It is our goal to keep you as informed as possible on our

entire product portfolio and all of its capabilities. We anticipate this document will be helpful due to

the continued growth of the product portfolio.

Historically, SERWEL has been considered as one of the leading manufacturer of Transformers. In

recent years, SERWEL has grown and developed significantly; expanding our product portfolio

both in quantity and quality. The products have new and improved features and functionalities for

various applications.

SERWEL prides itself in its ability to customize products based on facility size and preferences and

offer the most effective solutions, at a very competitive prices. SERWEL specializes in product

bundles which offer customers a complete power solution from a single source.

With best regards,

Serwel Electronics Limited Hyderabad

Andhra Pradesh

India

Serwel Page 3

Brief History of Serwel:

Serwel was established in the year 1996 with a Vision of manufacturing high quality Power

Electronics Equipments. Today the Company is one of the leading Manufacturer of Power and

Distribution Transformers with largest customer support network. We thoroughly understand every

critical need of the business solutions-be it the challenges resulting from the ever-changing

regulations, industry consolidations, emerging technologies, changing customer demands, or the

ongoing spurt in customer numbers. We also provide total power solutions in compliances with

customers requirements.

Serwel has stringent quality control procedures, checks for the minutest deviations in quality

parameters along with highest level of productivity. Organization is reinforced with comprehensive

infrastructure that includes modern equipment such as high speed component insertion machines,

wave soldering lines, in-circuit testers, power analyzers, programmable power supplies, etc.

With proven track record of most trusted partner and vendor in service and manufacturing sector for

last 15 years, Serwel has installed capacity of 50000 units per annum.

Core Values: SERWEL values its customers and enjoy working side-by-side with them in delivering solid

business value. We believe in respecting our customers, listening to their requests and under-

standing their expectations. We strive to exceed their expectations in affordability, quality and on-

time delivery.

For our employees, we treat them with respect and trust, and lead through competence, creativity

and teamwork.

Quality Policy:

To win and retain the trust and satisfaction of customers b y continually striving for

quality and productivity with optimal cost and prompt delivery.

All our products are tested on various parameters like human safety, electricity

consumption, durability, maintainability, etc. The stringent quality check imbibed by

us assures conformance of products in relation to international quality standards.

R&D Activities & Achievements:

� Accelerated life-test for all models

� ISO 9000:2001 Certification

� BEE Certified Rating

� 92 step quality check process from raw material to finish goods

� 10point check during servicing

Serwel Page 4

Infrastructure:

We possess a state-of-the-art manufacturing units, which are facilitated

with the latest machinery, equipment and technology. With these

facilities, we are able to meet the bulk requirements of our clients. We

make sure that we upgrade our machinery from time to time for the

smooth functioning of our manufacturing process. We are also backed up

by a team of qualified and competent workforce. The team comprises

Engineers, Quality Controllers, and Technicians. They are highly

experienced and skilled in their respective fields, and work in close

coordination with each other to come up with the highest quality and range of different transformers

Corporate Social Responsibilities and Initiatives:

� Partnering with social organizations to work for community relief and rehabilitation in times

of disasters.

� Creating and spreading awareness on saving power within and outside Serwel and provide

Green Power.

� To create new job opportunities for under privileged.

� Health and wellness program for the needy.

SERWEL – Products

Product division is dealing in various types of Transformers and Power Saving Equipment and its

product range can be divided into following.

• Specific purpose Transformers

• Power Saving and Control Equipments

• Distribution & Power Transformers

• Home UPS

SPECIFIC PURPOSE TRANSFORMERS

a. Round Aluminium Conductor Transformer (Air Cooled)

b. Round Aluminium Conductor Transformer (Oil Cooled)

c. Aluminium Foil Conductor Transformer (Air Cooled)

d. Aluminium Foil Conductor Transformer (Oil Cooled)

APPLICATIONS – Specific Purpose Transformers

• Servo Stabilizer – Buck boost transformers

• UPS Inverter transformers

Serwel Page 5

• Ultra Isolation & K Rated Transformers

• Isolation & Auto transformers for Step up / Step down applications

• Battery chargers

• Chokes & Filters

POWER SAVING PRODUCTS

Power savers are classified in to four models to suit lighting, motors, air conditioners and mixed

loads.

a. Energy Saving Power Regulator

b. Automatic Power Factor Controllers

c. Various Timers for Air Conditioners

d. Power Management Unit

APPLICATIONS – Power Saving Equipment

• Street Lights

• Sub-Station Buildings

• Telecom Buildings

• Work Shops

• Software units

• Pump Houses

• Hotels and Restaurants

• Commercial complexes

• All farm Houses

• All Industries

• Hospitals

SVCS –SERVO VOLTAGE CONTROL STABILIZER

Servo controlled voltage stabilizers are available in four models

1. PS analog meter

2. DPM digital meter

3. DPS digital control

4. DCM DC motor control for high speed of correction

The basic use of a Servo Controlled Voltage Stabilizer is to control fluctuations in the input voltage

and provide constant output voltage with +/- 0.5% accuracy. It also helps in reducing MDI and save

power. The Serwel range of stabilizers are known for their consistent performance and the

tremendous benefits they bring to the businesses.

Serwel Page 6

Application

• Information Technology

• Process Control Equipment (CNC Machine, Plastic Moulding Machine etc.)

• All Electrical / Electronic Equipment

• Medical Equipments

• Data Processing Equipment (Computers)

• Food Processing Industry

• Chemical Plants, Cement Plants & Textile Units

• Heavy Engineering Industries (Railway, Defence etc.)

• Air Conditioning

• Commercial Building & Complexes

• Communication & Broadcasting Equipment

• Printing & Packaging Industries

DISTRIBUTION & POWER TRANSFORMERS

1. Distribution Transformer (Air Cooled & Oil Cooled)

2. Power Transformer (Air Cooled & Oil Cooled)

These Products are very crucial for operating high end machineries. The

Company Products are exceedingly popular across various Industries

right from Construction to Heavy Industry. The Applications of these products are swiftly

spreading in almost all the areas because of the growing awareness and increasing focus on green

energy, credits on carbon foot prints as well as other power saving initiatives undertaken by the

various governments.

Application of the product is mainly within suburban areas, public supply authorities and industrial

customers. With given secondary voltage, distribution transformer is usually the last in the chain of

electrical energy supply to households and industrial enterprises.

Some of the salient features of Distribution Transformers is as follows :

Features

1. Designed for 25 years of trouble-free performance

2. Design conforms to IS 2026,BS 171,IEC 76 and other relevant standards

3. Very low power loss and low noise

4. Withstands electrical impulses, thermal and dynamic stresses

5. Optimum utilization of active materials for sleek design

6. Latest manufacturing techniques ensure cost effectives and reliability

Serwel Page 7

HOME UPS

Home UPS is designed for Quality, Noiseless, Energy Efficient

Solutions which protect your gadgets 24 X 7, 365 days. Power

cuts adversely effect children education, Important official

presentations and family functions where home UPS by

SERWEL is the solution to this glitch.

Features of Home UPS:

• Advanced Microchip Controller.

• Pure Sine Wave Output to protect gadgets.

• Power factor controlled SMPS battery charger

enabling long Battery life as well as reduces

charging time.

• User settable 2 Amp to 10 Amp Charging

current

• Auto reset for Over load.

• Zero MOSFET failure, Highly stable, Reliable, Low cost Robust Construction.

• Display Indications and Audible Alarms.

• Battery High Protection.

• Thermal Protection.

• Wide input voltage range

We offer different capacities : 400 VA, 600VA, 800VA, 1 KVA, 1.5 KVA, 2 KVA & 3 KVA

Applications:

• Home Solutions:

� Fans, Tube Lights , CFL, Music Systems, Table Lamps.

• Business Solutions:

� Corporate, Small Business Enterprise, Retail & Hospitality, Telecom, Petrol Pumps, IT,

Agriculture, Hospitals, Banks, Textiles and others (for Computers, Printers, Fax

Machines, Scanners)

ELECTRONIC VOLTAGE STABILIZER ( for AIR CONDITIONERS)

AC AUTOMATIC voltage stabilizer has the advantage of great variety, complete specification, nice

appearance and high efficiency. Serwel Stabilizers are elegantly designed and comes with high

quality transformers which produce less heat and high efficiency thus enhancing life of this Voltage

stabilizers and Air Conditioners.

Serwel Page 8

Features

• IC based electronic circuits which provides

reliable protection for the connected appliances.

• Fail Safe Circuit Protection - Cuts off the power

to connected equipment in case of component

failure

• Voltage cut-off Protection - Helps the connected equipment to work at the recommended

voltage range and also protects the connected equipment from dangerous voltage flows in

the Line.

• Intelligent Time Delay System(ITDS) - Helps the compressor to get proper balancing time

during frequent power cuts

• Built In Thermal Overload Protection - Protects the stabilizer and compressors during high

temperature burnout

• ABS Cabinet - Assuring durability through ABS Cabinet

Sales & Service Network:

We have a nationwide network of Sales & Service Centres/Offices staffed by capable engineers,

who can resolve any problem that you may face with our products. (please refer our website for

sales and service network locations).

Serwel Page 9

HOME UPS

Serwel Page 10

Communication:

Registered Office and Manufacturing Unit:

Plot No: 34/B, Electronic Complex

Khushaiguda

Hyderabad - 500 062

Tel: 040 - 27124297

Fax: 040 - 27143596

TeleFax: 040 - 27143596

Email: admin@sewel.com

Manufacturing Units:

Plot No: 198, Phase III, IP APIIC,

Pashamylaram, Patancheru Mandal,

Medak District – 502 307

Tel: 08455 – 206017

Email: admin@sewel.com

Corporate Sales & Marketing office:

Plot No.44, E.C.Complex

Adjacent to Xenia Hospital

ECIL X Road

Hyderabad-500062

Ph:040 30402838

Email: pskumar@Serwel.net

****************

For all kinds of Technical and Product support contact

Ch.Ravi Kumar

Email: ravikumar@serwel.com

Ph: 9490934647

P Sree Kumar

Email: pskumar@.serwel.com

Ph: 9177538612

S.Bhasker

Email: bhaskarmktg@serwel.com

Ph: 9000355581