servio sales deck master
TRANSCRIPT
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Company Introduction
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WHO Is Servio?
01 CONTENT OPTIMIZATION
02 DATASERVICES
High Quality High Scale
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• Started in 2009 in San Francisco
• Founders instrumental in the growth of Microsoft, Napster, Netscape, Inktomi, Weblogic/BEA, Jive and Cloudmark
• Skilled workforce of over 200,000
Servio Global Operations CenterSan Francisco, California
History
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CUSTOMERSKEY
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BUSINESS PROCESS ENGINEERING
InternalQualityControl
SophisticatedOutput At
Massive Scale
ComplexWorkflow
Technology
How Servio Works:The best of Human Labor and Industrial Productivity
+ =
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Case Studies
Buyers Guides created at scaleData Verification and Corrections
Case Study 1: Content & Data Categorization
Case Study 2: Data verification & enhancementLocate difficult ID information• MPIN: Marketing Partner Identification No.• EAN: European Article Number• UPC: Universal Product Code• MPN: Manufacturer Part Number
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Case Studies…cont’d…
Case Study 4: Product Page Optimization at Scale
Create 50,000 Engaging Product Descriptions in 3 monthsHandcrafted Title TagsImprovement in organic product ranking
2,800 articles completed in under 1 monthDomestic US, UK, French & German writers
Case Study 3: English & Non English Content
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Content Optimization• Product page • Category landing pages • Buyers guides, learning centers, articles
Data Services • Data categorization & enhancement• Business listing verification & enrichment
Servio Solutions
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We enhance the content of your product pages.
This increases your customer satisfaction, conversion rates, and organic search traffic.
Product Page Services
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How It Works
We optimize your product page:• Unique, hand-crafted product description with primary
keyword• Keyword Title Tag• Page description (Search Results)• Pictures & Captions• Custom URL• Secondary Keyword
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Category Landing Pages
We turn your existing category pages into SEO optimized microsites
This increases your search rank and drives additional high-quality traffic
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How it Works
Step 1 – Research– Keyword research; current traffic metrics
Step 2 – Construct– Category page + 5 page microsite & SEO
Step 3 – Enhance– Monthly fresh content & embedded links– Monitor for flaws – Annual rewrite for maximum accuracy and freshness
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Before and After
Your Category Page Category Microsite
No. Keyword Pages 1 5
Text Copy Little to None 2000 words
Keyword Optimization Little to None Category keyword plus 5 secondary keywords
Customer Perception Little Value Useful, Expert Information
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Data Verification & Enhancement• Verify accuracy & completeness• Correct errors, research & add missing data
Data Categorization• Classify against existing taxonomy• Improve or augment taxonomy
Data Categorization & Enhancement
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Next Steps Discussion
“Businesses (are) getting work done at a fraction of the normal cost.”
“One of the 100 Most BrilliantCompanies in the U.S.”
“Fiendishly Clever” “The Power of Many.”--NBC TV
Matthew Mckulsky
[email protected] 512 1590