Services

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Table of Contents Page Our Company 2 Strategic Planning & Business Growth Strategies 3 Marketing Strategies 8 Brand Strategies 12 Advertising Strategies 15 Business Expansion Strategies 18 Business Plan Development 19 Fundraising, Support and Awareness Campaign Strategies

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PR (Public Relations) Strategies 23 Contact Us 24

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Our Company

Siege Strategies (Pty) Ltd., is a strategic planning and consulting business that helps Private Companies, State Owned Enterprises (SOEs), Government Departments and other organizations develop and facilitate strategic planning and strategies to further their goals and reach their objectives. Your mission is valuable to us, your goals and objectives are central to Siege Strategies. We can help you dominate any business battlefield.

We aim to aid and promote the growth of your business by offering services like custom made strategic plans, Business Growth strategies (strategy formulation), Business expansion strategies and business plan development.

Our team comprises of highly qualified and ambitious strategic thinkers. We are problem-solvers and are armed with strategic advice and tools to help you succeed in your mission and approach your vision.

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Strategic Planning and Business Growth Strategies

Siege Strategies (Pty) Ltd. understands critical and strategic thinking and its vital importance in strategizing the path forward in your business. Unlike our one dimensional competitors, we integrate more than just Market Analytics or Market Research data into our strategies. We integrate the study of the human mind as well, literally factoring in the human psyche and its effect on consumer behaviourism and how people spend their money. We also integrate powerful influencer marketing tactics and are thus able to create truly powerful custom made strategic solutions when working in tandem with your team.

Strategy formulation is essentially the crafting of a combination of strategies and picking the best ones to achieve the organizational goals and objectives, thereby reaching the vision. We help an organization choose the most appropriate course of action to reach their desired goals. We help companies formulate frameworks of the actions that will lead to the anticipated results. This pertains to an organization’s objectives, mission and purpose.

Subsequently allowing a business to evaluate its resources, allocate its budgets, and determine the most effective plan for maximizing ROI (Return on Investment)

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Small Business/SMMEs (Small, Medium and Micro-Sized Enterprises)

Are you a Small Business/SMME (Small, Medium and Micro-sized Enterprise)?

Let us refresh your current strategic plan with a new and improved perspective.

Siege Strategies (Pty) Ltd. will develop a new Strategic Plan for your business that will keep you in line with your company’s vision and assess your current/future direction in your chosen industry.

We cover six separate aspects when developing your highly unique and customized strategic plan. Siege Strategies (Pty) Ltd. will also aid you with the knowledge on how to implement these strategies into your business and how to assess if you are still on track with relation to your company’s vision. We may require additional information from you during our contract period to formulate the best possible strategic solutions for your business. This may include your current Strategic plan and/or relevant documentation.

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New Business/Entrepreneur and Start-Up

Are you a New Business/Entrepreneur or Start-Up?

Allow Siege Strategies (Pty) Ltd. to craft your company’s first Strategic Plan. We will use our years of expertise and work with you/your personnel to formulate an effective Strategic Plan to help align your company to your Vision.

We cover six separate aspects when developing your highly unique and customized strategic plan.

Siege Strategies (Pty) Ltd will also aid you with the knowledge on how to implement these strategies into your new business and how to assess if you are still on track with relation to your company vision.

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We may require additional information from you during our contract period to formulate the best possible strategic plan for your business. This may include your current Business plan and/or relevant documentation. If your business does not have one, Siege Strategies (Pty) Ltd. will guide you through the process of creating one.

*Our Strategic Planning and Business Growth Strategies are available globally

For more information, contact us at SiegeStrategies@gmail.com

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Market Assessment

Siege Strategies uses both market assessment and competitive analysis. This allows us to provide invaluable input to your business and its brand strategy formulation.

Siege Strategies (Pty) Ltd. focuses on assessing the “3 C’s“ that influence our client- Customer, Competitor and Company- to uncover brand, business and growth opportunities.

Market Segmentation

Customers are individuals that will seek out different products and brands based on different preferences.

These preferences place these individuals in different categories which we will help you identify.

Our strategists achieve this by applying market research to develop customer- frameworks that help you identify the perfect target market for your business or product.

We quantify our collected data and present it to you, which would allow your business to identify the most attractive customer segments that are interested in your product and/or services.

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After the most attractive segments for your business has been identified (based on segment size, profitability and

growth potential) your business can then allocate resources and time more efficiently to meet your customer needs.

Target Marketing

Target marketing is a critical component of the marketing strategy, yet it is so often overlooked.

Companies often make the mistake of not selecting a core target to focus on, fearing that they may be excluding certain groups, when in fact focusing on a particular target group may yield greater profitability for the company than a company trying to serve all customer groups yet pleasing none.

Our strategists understand the core aspects of consumers. These are namely the target market (The more narrow and specified group of consumers) as well as the consumption market (which falls outside of the core target market but these consumers may still find your product/service appealing)

Targeting can then be defined as a group of consumers that are identified as being most interested in your product /service or consumers that could yield the most profitability.

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Go-To Market Strategies

After a target market has been defined, a go-to market strategy can be designed for your business.

This includes a pricing strategy which is needed to help you price your items competitively against rival businesses that share the same target market as you.

The Go-to market strategy also includes the right distribution and marketing channels that you should consider.

Bearing this in mind, Siege Strategies will help you gain a competitive advantage in the marketplace by helping you strategize the best course of action.

*Our Marketing Strategies service is available globally

For more information, contact us at SiegeStrategies@gmail.com

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Brand Strategies

Brand Naming

A strong brand name is needed in today’s marketplace to break through the clutter of meaningless names and have market success.

Siege Strategies will help you develop powerful and memorable brand/business names that will best define your business as well as capture the hearts and minds of your customers.

Re-Branding Your Business & Corporate Image

Are you interested in changing your corporate image? Or perhaps, re-branding a product or service?

Let us help you discover new ways to refresh your business image and product line up. With our understanding of the human mind and experience in marketing, we will help you take your product to the next level!

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Our strategies integrate a multi-disciplinary approach incorporating the human mind, its willingness to be influenced and the measurement of how receptive it is to our messaging. This gives us a competitive edge in this field, allowing us to guide and offer you valuable advice regarding your re-branding and refreshing of your corporate image. Trust us to help you assess your current logo, name or product.

*Our Brand Strategies service is available globally

For more information, contact us at SiegeStrategies@Gmail.com

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Advertising Strategies

Advertising Framework Development

Siege Strategies (Pty) Ltd., creates custom-made Advertising Frameworks for businesses.

During this process we will conduct our own research on the best methods and ways your business can take advantage of various forms of advertising mediums, such as print, radio, digital or television.

When developing an Advertising Framework for your business, we take the following into consideration: location, budget and preferences.

Findings will be presented to you in the form of a digital or physical report, which will be easily understandable yet highly detailed.

Our Advertising Frameworks will offer you a unique chance at understanding the various ways advertising can enhance your business.

We will take the time, care and effort to present you with the best and most efficient mediums of advertising for you to use.

The finished report will give you a great understanding of the best ways to advertise and market your business.

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Your company will then be empowered with this information, allowing you to make informed decisions regarding the avenues in which you wish to advertise.

Social Media Strategies

Social media is a great marketing weapon. Billions of people across the world use social media through the internet by means of Facebook, Twitter, LinkedIn, Instagram and others and all of them is fair game to your influence.

Social Media allows prospective customers to have access to your business/brand/product if marketed to them correctly.

Siege Strategies (Pty) Ltd. will assist our clients in developing effective social media marketing strategies and strategic plans engineered to influence them in a positive way about your brand, business or product.

*Our Advertising Strategies service is available globally

For more information, contact us at SiegeStrategies@Gmail.com

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Business Expansion Strategies

Business Expansion Strategies

Are you an international business looking to expand into South Africa? Then let us help you. As a firm specializing in Strategic Planning, Siege Strategies (Pty) Ltd. can provide you with invaluable and actionable Advice and Strategic Plans that can be customized for our client’s needs.

Our customized Strategic Plans will include insight into the South African consumer Market and how to best integrate and facilitate your company into such a complex market.

So if you’re looking to enter the South African marketplace, let Siege Strategies (Pty) Ltd. introduce you to this diverse and ever-changing consumer landscape.

If you are a local business looking to expand your enterprise, we can help you too. Our Business Expansion Strategies can help you grow your business by guiding you through the expansion process. Let us do the strategic thinking and analysis for you before you take that next big step of opening up new stores or offering new products and services across the country.

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*Our Business Expansion Strategies service is available globally

For more information, contact us at SiegeStrategies@Gmail.com

Business Plan Development

Business Plans are vital to measuring your company and keeping them within the realms of your vision and mission statements. Even established businesses benefit greatly from an updated and refreshed business plan.

The business plan is arguably THE most important aspect of ANY business. It gives you the ability to look back at your business’s objectives and goals, it allows you to focus on the core aspects of your business so that your company remains focused on achieving the missions and services it was created to accomplish.

A business plan is also very important if you are looking for investors for your business, as it highlights your business objectives and visions, both of which are important aspects investors look for in a reliable business investment.

Every large and successful business in the world today started with a business plan.

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Siege Strategies will help you develop an effective business plan. Our team of strategists will work together with you to

achieve a state-of-the-art business plan for you and your business.

To new entrepreneurs, we offer a business plan creation from scratch. We will work through the most important aspects of a business plan in order to make it attractive to potential investors so that you can make your dreams a reality. So get ready to dazzle and impress your future investors by showing them a business plan they just can’t refuse.

To established companies, SMMEs (Small, Medium and Micro-sized Enterprises) and large corporations, we offer to strategize, update and refresh your current business plan. Our strategists will work with your company representatives during the process.

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Siege Strategies also creates business plans designed for your staff. These Plans include easily readable objectives and missions so that your employees understand that they are vital in the aim to achieve your company’s goals.

*Our Business Plan Development service is available globally

For more information, contact us at SiegeStrategies@Gmail.com

Fundraising, Support and Awareness Campaign Strategies

Siege Strategies (Pty) Ltd. offers strategic services to NGO’s, Profit and Non-Profit organizations. Let us help you strategize the best ways to raise funds and support for your organization. We have successfully helped religious, charities, profit and non-profit organizations raise funds and support for their events and public awareness campaigns. Siege Strategies wants to help you achieve your goals and targets.

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PR (Public Relations) Strategies

All Organizations/prominent individuals across different industries require strategic public relations to accomplish a variety of overarching goals. These include:

-How to establish and maintain a positive reputation in the industry.

-How to develop customer loyalty.

-How to strengthen your brands and increase brand awareness in the marketplace.

-How to support and reinforce your marketing campaigns.

-How to build shareholder and investor confidence.

-How to create trust to help an organization weather difficult times and unexpected crises.

Siege Strategies (Pty) Ltd. can create an effective a Public Relations Strategy for your organization. Our strategists are well versed in influencer tactics as well as propriety tools and techniques to make the public receptive to your positive Public Relations image and persona.

*Our Fundraising, Support and Awareness Campaign Strategies and PR Strategies services are available globally

For more information, contact us at SiegeStrategies@Gmail.com

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Contact Us