service systems and shared value creating
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Service Systems and Shared Value Creating. Zdenko Stanicek, CPD (IPMA Level A) Mycroft Mind, a.s. & Faculty of Informatics, Masaryk University. The basic question:. How to do the right things and how to do them well … … while everybody has different notion about - PowerPoint PPT PresentationTRANSCRIPT
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Service Systems and
Shared Value Creating
Zdenko Stanicek, CPD (IPMA Level A)
Mycroft Mind, a.s. &
Faculty of Informatics, Masaryk University
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The basic question:
• How to do the right things and how to do them well …
• … while everybody has different notion about – What are “the right things”– What means “well done”
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Service Systems
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How to deliver benefit to customers
• This, what directly is, or can be, useful, i.e., which directly brings or can bring benefits, is a SERVICE
• … not a PRODUCT• … not a PROVIDER / PRODUCER• SERVICE is the benefit making element• Two possible paradigms exist in business:
– PRODUCT oriented– SERVICE oriented
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ProductFunctionalities
PRODUCERCUSTOMER
Purchase / Sell
Develop /Maintain /Develop /…
Use
PRODUCT oriented projects
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ProductFunctionalities
PRODUCERCUSTOMER
Purchase / Sell
Develop /Maintain /Develop /…
Use
Help
PRODUCT oriented projects
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ProductFunctionalities
PRODUCERCUSTOMER
Purchase / Sell
Develop /Maintain /Develop /…
Use
SERVICEHelp
PRODUCT oriented projects
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ServiceFunctionalities
PROVIDER CLIENT
Co-operate / Provide
Develop /Maintain /Develop /…
Use
SERVICE oriented projects
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ServiceFunctionalities
PROVIDERCLIENT
Co-operate / Provide
Develop /Maintain /Develop /…
Use
SERVICE
SERVICE oriented projects
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10Jim Spohrer
How the current Customer imagines the situation :
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How the current Customer imagines the situation :
Goods-Dominant Logic
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What we need to reach success:
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13Jim Spohrer
What we need to reach success:
Service-Dominant Logic
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Shift from Value creation to Value co-creation
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Service System
• A composition of compositions of People, Technology, and Information, providing benefits to recognized clients – in particular contexts.
• A service system comprises people and technologies that adaptively compute and adjust to a system’s changing value of knowledge.
• It comprises service providers and service clients working together to co-produce value in complex value chains or networks.
• Individuals, families, firms, nations, and economies all represent instances of service systems.
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Service systems and PPP
• Service System behavior can be effectively described by means of – Projects– Programs of projects– Portfolios of projects or programs or (another)
portfolios
• Key questions:– What are the benefits?– What is the value?– Is it worth to invest?
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Shared Value Creation
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Humankind (??)
• Ants are social beings …• …• Eagles are individual beings …• …• Humans are both, individual and social
beings
• What are the implications of this fact?
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… to sustain as an Individual
Creating Private Value
INCOME FLOW
OUTCOME FLOW
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CPV-only examples
• Eat • Make money while no focus on non-
monetary values• Make a private benefit with no benefits for
environment• Transform or operate on a Target for the
sake of myself (… or ourselves in case of a company)
• “Restaurant with poor meals …”
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… to sustain as a Society
Creating Shared Value
INCOME FLOW
OUTCOME FLOW
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CSV examples
• Charity
• Altruism
• Make benefits for environment
• Transform or operate on a Target for the sake of clients
• Well functioning hospital …
• Well performed service of any kind …
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Creating Shared Value
INCOME FLOW
OUTCOME FLOW
INNOVATIONCREATING
ORGANIZING
Do the right things
Do the things well
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Business Space
INCOME FLOW
OUTCOME FLOW
INNOVATIONCREATING
ORGANIZING
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The Law of CSV+CPV co-operation
INCOME FLOW
OUTCOME FLOW
INNOVATIONCREATING
ORGANIZING
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The Law of CSV+CPV
co-operation
• This is a law of sustainability of both: – of the individuals– of the society
• How to measure CPV? • How to measure CSV?• Is there a chance to fix capitalism?
INCOME FLOW
OUTCOME FLOW
INNOVATION CREATING
ORGANIZING
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What is the impact of CSV+CPV law
on 3 pillars of modern society?
TECHNOLOGYPEOPLE BUSINESS
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People
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People dimension
• Change of behavior
• Change of mind
– Is it possible?– What is GTM?– What is T-shaped professional?– Do we understand the nature of logical
closure of a piece of information?
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The “GTM”
Beggar
Thief
Charity
Stupidity
Trade
Trade Competitiongame with zero sum
IGive
IGive
ITake
ITake
Co-operationadded value
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T-shaped Professional
(IBM, SSME)
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Understanding the nature of logical closure of a piece of information
Reversed triangular inequality for logical consequences of sets of propositions
i=1n Cn Pi Cn (i=1
n Pi)
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i=1n Cn Pi Cn (i=1
n Pi)
≤+ + …
message1 message2 messageN
INFORMATION SILOS CO-CREATEDINFORMATION
co-created message
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Technology
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Technology dimension
• We are technology oriented people …• T-shaped professionals need “T-shaped
technology”
– Does it exist?– What is really a technological enabler of benefit
realization?– Could it be other way than the one where technology
is a supporter of HEP (= Holistic Event Processing)?– What means T-shaped technology?
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Technology ?
• We can have – Hammer– Handsaw – Pliers – Screwdriver– …
• Or, we can have– WORKSHOP (WORKROOM)
But the customer benefit is not about more programs, modules,
components, and more functionalities
This is about integrated and consistent value delivering
tools for customers
Such technology is an ENABLER for a
reasonable BUSINESS CHANGE
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ActionWhat’s thequestion?
Ocean of data !!
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Action
PYRAMIDOF DECISION
MAKING
Events, Data, Information
Ocean of data !!
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Action
What can I obtain as a service ?
What is my problem !
Events, Data, Information
Ocean of data !!
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Action
Ocean of data !!
Useful information
DISTILLATION Events, Data, Information
Enabling technology
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Action
PRINCIPLE OF ‘HEP’
How to improve it ???
Events, Data, Information
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Akce This is the goal !
In a given particular situation satisfied Customer of a Service of “information provision”
… and is this really all what we can have?
Events, Data, Information
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Action
Data not taken into
account previously
Step by step extension and improvementof the service
Events, Data, Information
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≤+ + …
Reversed triangular inequality for logical consequences of sets of propositions
i=1n Cn Pi Cn (i=1
n Pi)
“T-shaped technology”
TECHNOLOGYTECHNOLOGY
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Business
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How to sell a good and useful solution?
• Is it easy?• Why is it an issue? A good solution sells
itself! (YES/NO ?)• How to explain to a “flat” money-oriented
decision maker the non-monetary value?• Is it a question of “invisible hand of the
market”?• … asymmetric distribution of information …
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Problem
We are living in the World with asymmetric distribution of information
PROVIDERCLIENT
The presumption of the market value balancing by the market is no more valid !
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Questions:
• Do we understand the Ashby’s law of “Requisite Variety”?
• Tenders? Are they the means to obtain what we need for a good price?
• Are our systems viable?
• Can Service Systems help in the situation of asymmetric information distribution?
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Doubts about common beliefs
• Adam Smith: The invisible hand of the market!– ??? – Is it still valid?
• Tenders where the price is the only one criterion!– ??? – Can we obtain what we need?
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Service Systems creating shared value by means of PrPgPf
• Reversed triangular inequality for logical consequences of sets of propositions
i=1n Cn Pi Cn (i=1
n Pi)
• Apparently this is the most usable mathematical formula for business and management …
≤+ + …
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i=1n Cn Pi Cn (i=1
n Pi)
• People minds, technologies, business practices that support the silos
• Not connections oriented approach
• Management by reports • Ignoring Ashby’s law• Week support of CSV
• SeS-s governed by PrPgPf principles and best practices
• Management “from the front” based on full acceptation of Ashby’s law
• Change of “flat” monetary oriented managers
• Chance for CSV !!!
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≤+ + …
i=1n Cn Pi Cn (i=1
n Pi)
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i=1n Cn Pi Cn (i=1
n Pi)
This is the mathematical proof of Ashby’s law !!
INCOME FLOW
OUTCOME FLOW
INNOVATIONCREATING
ORGANIZING
The Viable ServiceSystem
s Principle
The Law of CSV+CPV co-operation
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Is there a chance to fix capitalism?
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Thank you for your attention !Zdenko Stanicek, CPD (IPMA level A)
“IPMA Level A - Certified Projects Director:
Has at least five years of experience in portfolio management and/orprogramme management with strategic relevance.• Is responsible for the management of a complex portfolio of a company / organisation or a branch of the organisation, or for the management of one or more important programmes.• Contributes to strategy and makes proposals to senior management.• Develops project management personnel and coaches project managers to improve their competence in PM.• Directs senior project managers and project managers and manages the members of the portfolio or programme team.• Develops and implements project management requirements, culture, processes, methods, techniques, tools, handbooks, guidelines for his programme or portfolio.”