service sector management
TRANSCRIPT
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N.G ACHARYA & D.K MARATHE COLLEGE
PROJECT ON : TRAVEL & TOURISM
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GROUP MEMBERS
• DIVYA RAMAKRISHNAN : 09• JUSTIN JOY : 15• BHAGWAN SAHU : 42• PRITI SHARMA : 48• SIJU SIMON : 34
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INTRODUCTION
TRAVEL TOURISM
TRAVEL & TOURISM
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SCOPE OF TOURISM
• The scope of tourism is not a contrast one but an ever expanding one. Today not only the higher class but also the higher middle and middle classes have developed a desire to see the world for themselves what they have read.
• Tourism is growing at almost twice the pace in comparison to the rest of the world in the Asia-Pacific region.
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FACTORS DEVELOPING TOURISM
1. Natural factor(a) National
(b)International
2. Socio-economic factor
(a)National
(b)International
3. Political factor
(a)National
(b)International
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TYPRS OF TOURISM• Domestic tourism• Internal tourism• Recreational tourism• Health tourism(Medical tourism)• Sports tourism• Cultural tourism• Business tourism• Ethnic tourism• Beach tourism • Adventure tourism• Religious tourism
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IMPORTANCE OF TOURISM
• GLOBAL RECOGNITION
• BOOST INTERNATIONAL TRADE
• SOLVING UNEMPLOYEMENT PROBLEM
• PROMOTING PEACEFUL COEXISTENCE
• HIGHER PENETRATION
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IMPACT OF TOURISM INDUSTRY ON INDIAN ENVIRONMENT
NEGATIVEPOSITIVE
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TOURISM PRODUCTS
• ACCOMMODATION
• ATTRACTION
• TRANSPORTATION
• RECREATION
• SHOPPING
• RESTAURANT
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FEATURES OF TOURISM PRODUCT
• SERVICE PRODUCT
• HIGHLY PERISHABLE
• SERVICES USED FOR PLEASURE
• USERS ARE HETEROGENOUS GROUP OF PEOPLE
• REQUIREMENT OF ADEQUATE INFRASTURE
• USERS TO COME TO PRODUCTION
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MARKETING SEGMENTATION IN TOURISM
TOURISM DEMOGRAPHIC
SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION
SOCIO-ECONOMIC SEGMENTATION
GEOGRAPHICAL SEGMENTATION
Cities,provinces,region,countries
Age, Sex ,Occupation ,Income ,Education ,Class ,Religion
Life style, personality, motives, product knowledge
Rich, poor, rural, urban
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MARKETING MIX FOR TOURISM PRODUCT
PRICING
PLACEPEOPLE PROMOTION
4P’S
PROCESS
PRODUCT MIX
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SWOT ANALYSISOPPORTUNITIES
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CONCLUSION
• Tourism will be the largest industry that the world has ever seen.
• Tourism accounts for 30 % of the global trade and comprise 12% of the world GDP.
• This project suggest that there are great opportunities lying ahead after being left behind in five decades or more.
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THANK YOU
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Natural factors NATIONAL
KOVALAM BEACH
HIMALAYAS
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Natural factorsINTERNATIONAL
SKATING
MONTREAUX - SWITZERLAND
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Socio-economic factor
TAJ MAHAL
NATIONAL
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Socio-economic factorINTERNATIONAL
ROME - ITALY
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Political factorNATIONAL
KASHMIR
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Political factorINTERNATIONAL
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TYPRS OF TOURISM
Recreational tourism
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TYPRS OF TOURISM
Health tourism(Medical tourism)
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TYPRS OF TOURISM
Sports tourism
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IMPACT OF TOURISM INDUSTRY ON INDIAN ENVIRONMENT
NEGATIVE IMPACT
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TYPRS OF TOURISM
Religious tourism
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• Travel is the change in location.
• Travel is most commonly for recreation.
TRAVEL & TOURISM
TRAVEL
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TRAVEL & TOURISM
• According to Hunziker and Krapf,”Tourism is the totality of relationship and phenomenon arising from the travel and stay of strangers, provided the stay does not imply the establishment of a permanent residence and is not connected with a remunerated activity”.
TOURISM
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• Tourism is a very complex industry due to multiple activities that satisfies the need of the tourist tourism includes transportation, accommodation, food , catering , tourist attraction as well as organizers like tour operators and travel agents. Tourism involves short-term movement of people to a place distant from the place of residence. Thus it becomes a service industry.
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TOURISM PRODUCTS
ACCOMMODATIONSTAR HOTELS
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TOURISM PRODUCTS
ATTRACTION
NATURAL SCENES
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TOURISM PRODUCTS
TRANSPORTATION
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TOURISM PRODUCTS
RECREATIONMUSIC
THEATRE
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TOURISM PRODUCTS
HANDICRAFTS
SHOPPING
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TOURISM PRODUCTS
RESTAURANT
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PRODUCT MIX• Tourism is a composite product with component like
attraction, facilities and transportation. • Innovation in tourism product helps raising the
sensitivity. The users of the services are looking forward to better and improved product tour.
• A well designed package tour ,covering wide range helps in attracting potential tourist.
• Travel agents are the vehicles who can give fill up to tourism industry.
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PRICING
• Pricing of the tourist product is complex. Geographical location of the destination, seasonality and varying demand effects the pricing decision.
• The different pricing methods generally used are cost based pricing, demand based pricing and competition based pricing.
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PROMOTION
• The promotion mix includes advertising, publicity, sales support and public relations.
• The purpose of promotion is to make available the information to the user.
• Another imp. component of the promotion mix is public relation as it helps in projecting the image of the organization.
• The word -of-mouth promotion is an important tool in tourism marketing.
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PLACE
Place or distribution management is concerned with two things :-
• Availability and Accessibility • Tourist centers should be located at suitable points.
If the tourist spots are natural there is no question of selection.
• The site selected should have natural surroundings, increased accessibility and improved amenities seeing that ecological balance is not disturbed.
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PEOPLE
• The person who attends to the needs of tourists forms an essential ingredient in tourism marketing.
• In the tourism industry the travel agent and the travel guides are the two imp. People who speak a lot about the industry.
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PROCESS
The operation process of the tourism firm will depend on the size of the tourist firm. The steps involved in the delivery of the tourist product are as follows:-
• Provision of travel information• Preparation of itineraries• Liaison with providers of service• Planning and costing tours.• Ticketing• Provision for foreign currency and insurance
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STRENGTHS
• India a culmination of deserts , forests, mountains, beaches, various civilization, culture, traditions, historical monuments.
WEAKNESS
• Improper marketing of Indian tourism abroad.
OPPORTUNITIES
• Growth of domestic tourism and special packages offered.
THREATS
• Economic conditions and political turmoil in other countries affects tourism.
• Growing terrorism.