service ready deck for linkedin
TRANSCRIPT
Copyright © MHI Global Inc. All Rights Reserved.
Service ReadyTM Information Deck
MHI Global Be Ready
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
The importance of being Service Ready™
Why does it matter?
The Customer Journey: Serving the customer at every touch point
What is Service Ready™
How can Service Ready™ help your organization?
AGENDA
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Improve brand loyalty
Increase customer
satisfaction
Increase employee
engagement & retention,
and
Improve enterprise
profitability
GROWTH DEPENDS ON RETENTION… AND RETENTION DEPENDS ON SERVICE.
Every conversation, every phone call, every email and every chat has critical impact on your ability to acquire and keep customers. Your entire organization needs to Be Ready to Perform in every one of these interactions. Because performance defines these moments and great defining moments drive great Customer Experience, that results in growth and profitability.
MHI GLOBAL’S SERVICE READYTM LEARNING SOLUTIONS HELP ORGANIZATIONS OPTIMIZE CUSTOMER EXPERIENCE TO:
COMPANIES LIVE OR DIE BASED ON HOW WELL THEY SERVE THEIR CUSTOMERS
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
98% of customers said their call was treated in a professional manner
91% said the CSR quickly understood why they called
92% said the response they received was given in a clear and understandable fashion
96% said the service they received was outstanding, very good, or good
Customer satisfaction scores increased from 69 to 90.6%
Stronger partnership between managers and their teams
FEEDBACK FROM OUR CLIENTS HAS BEEN EXCELLENT
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
On the corporate web site
When interacting with
call centers
During in-store or office visits
While using the products/ services
During a post-sale service call
During a call with Accounts Receivable
Customer Experience is how customers perceive their interactions with a company over the duration of their relationship.
These Interactions occur every time your customers engage with your organization.
FOR EXAMPLE
WHAT IS CUSTOMER EXPERIENCE?
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
The importance of being Service Ready™
Why does it matter?
The Customer Journey: Serving the customer at every touch point
What is Service Ready™
How can Service Ready™ help your organization?
AGENDA
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
$41 Billion lostby U.S. brands each year
due to poor customer service
It costs an average of 7X as much to attract a new customer vs.
keeping an existing customer
44% of companies have a greater focuson new customer acquisition vs. 18% that focus on customer retention
WHY DOES IT MATTER?
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
The importance of being Service Ready™
Why does it matter?
The Customer Journey: Serving the customer at every touch point
What is Service Ready™
How can Service Ready™ help your organization?
AGENDA
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
CUSTOMER
“Customer service shouldn’t just be a department…
…it should be the entire company.”
-Tony Hsieh, CEO of Zappos
CONTRACTING
INVOICING
PROVISIONING
SALES
MARKETING
ACCOUNTS RECIEVABLE
SERVICE AND SUPPORT
ACCOUNT MANAGEMENT
THE CUSTOMERS JOURNEY
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
The importance of being Service Ready™
Why does it matter?
The Customer Journey: Serving the customer at every touch point
What is Service Ready™
How can Service Ready™ help your organization?
AGENDA
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Building Customer Loyalty
Mastering Conversation Essentials
Strengthening Customer Connections
Navigating Challenging Situations
Exploring Digital Communications
• Defines and aligns learner’s role in creating positive customer experiences
• Four key customer expectations
• Defining moments• Measures of success• Emotional energy
• Provides a process & related skills for handling all types of customer conversations
• Defining customer’s needs
• Four parts of a customer-focused conversation
• Delivering unwelcome news
• Mastering the art of high-value conversations
• Delivers key concepts to elevate the importance of each customer’s unique value
• Connecting with your customer
• Guidelines for exceeding a customer’s needs
• Projecting a willingness to help
• Choosing positive language
• Provides skills and techniques for diffusing & resolving escalated situations
• Listening non-defensively
• Eight defusing skills• Selective agreement• Five resolving skills
• Explores growing importance of digital communication channels & impact of social media
• Communication channels currently in use
• Creating successful digital communications
• Projecting a professional tone
• Analyzing social media: Case studies
SERVICE READY™ PROVIDES THE SKILLS, METHODOLOGY AND PROCESSES THAT ENSURE EXCEPTIONAL INTERACTIONS AT EVERY TOUCHPOINT ALONG THE CUSTOMER JOURNEY…
MODULES
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Tech Support Ready
Field Service Ready
Retail Ready Customer Service Ready
Leader Ready
Comprehensive training for tech support teams, teaching both soft skills
and diagnostic skills
Training for field service reps that teaches critical
customer service skills so they feel confident and
comfortable working with customers
Customized “in the aisle” retail training “chats” for
store associates and store managers
Uncovering new opportunities in a service
call can be difficult. Transitioning from solving a customer’s problem to selling them a solution
that may provide further value can be difficult and
off-putting to the customer without the
proper transitioning skills
Defines and aligns the leader’s role in coaching
associates to create positive customer
experiences
…SERVICE READY™ EMPOWERS CUSTOMER EXPERIENCE PROFESSIONALS TO EMPLOY THESE SKILLS IN KEY SUPPORT ROLES
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
50+ years of helping customers improve
customer experience through legacy of
AchieveGlobal and Impact Learning Systems
Over 1 million participants trained in our programs
Service ReadyTM products and services have a foundation of rigorous design and decades of practical experience built into each.
SOME OF OUR MANY CUSTOMERS:
50+
OUR HISTORY OF SUCCESS
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
The importance of being Service Ready™
Why does it matter?
The Customer Journey: Serving the customer at every touch point
What is Service Ready™
How can Service Ready™ help your organization?
AGENDA
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Building Customer Loyalty
Mastering Conversation Essentials
Strengthening Customer Connections
Navigating Challenging Situations
Exploring Digital Communications
• Defines and aligns learner’s role in creating positive customer experiences
• Four key customer expectations
• Defining moments• Measures of success• Emotional energy
• Provides a process & related skills for handling all types of customer conversations
• Defining customer’s needs
• Four parts of a customer-focused conversation
• Delivering unwelcome news
• Mastering the art of high-value conversations
• Delivers key concepts to elevate the importance of each customer’s unique value
• Connecting with your customer
• Guidelines for exceeding a customer’s needs
• Projecting a willingness to help
• Choosing positive language
• Provides skills and techniques for diffusing & resolving escalated situations
• Listening non-defensively
• Eight defusing skills• Selective agreement• Five resolving skills
• Explores growing importance of digital communication channels & impact of social media
• Communication channels currently in use
• Creating successful digital communications
• Projecting a professional tone
• Analyzing social media: Case studies
SERVICE READY™ PROVIDES THE SKILLS, METHODOLOGY AND PROCESSES THAT ENSURE EXCEPTIONAL INTERACTIONS AT EVERY TOUCHPOINT ALONG THE CUSTOMER JOURNEY…
MODULES
Copyright © MHI Global Inc. All Rights Reserved.
LEARNER READYTM
A broad range of delivery solutions to uniquely help your learners learn best and work on active client opportunities in a collaborative environment to help win the business in an accelerated manner.
DIGITAL INTEGRATED
ILT ► MHI Global certified Instructor-led Training (ILT)
► Instructors are experienced sales professionals and leaders
► Typically 1 to 3 day on-site modular programs
► “Train-the-Trainer” programs highly rated and best-in-class
► Effective for groups of 2 to 25 learners
SERVICE READYTM
HOW IS SERVICE READY™ DELIVERED?
Copyright © MHI Global Inc. All Rights Reserved.
LEARNER READYTM
DIGITAL INTEGRATED
ILT► Anytime, anywhere and highly scalable
► Micro content modules for rapid bursts, just-in-time and at learner’s pace
► Mobile design first and interactive experience
► Effective for groups with more than 25 learners
► Partnership with SwissVBS
A broad range of delivery solutions to uniquely help your learners learn best and work on active client opportunities in a collaborative environment to help win the business in an accelerated manner.
SERVICE READYTM
HOW IS SERVICE READY™ DELIVERED?
Copyright © MHI Global Inc. All Rights Reserved.
LEARNER READYTM
ILT
DIGITAL INTEGRATED
► Ideal for the modern learner
► Progress monitoring, social and collaborative features including peer-to-peer review and gamification
► Broader ecosystem of content including video
► Effective for groups with more than 25 learners
► Powered by Intrepid Learning
A broad range of delivery solutions to uniquely help your learners learn best and work on active client opportunities in a collaborative environment to help win the business in an accelerated manner.
SERVICE READYTM
HOW IS SERVICE READY™ DELIVERED?
Copyright © MHI Global Inc. All Rights Reserved.
LEARNER READYTM
DIGITAL INTEGRATED
ILTFor organizations seeking a highly customizable, configurable and branded solution for greater flexibility
Any combination of these delivery solutions
For enhanced skills retention, ongoing realignment & reinforcement
Highly customizable, configurable and scalable solutions to meet the needs of both the organization and the learners.
SERVICE READYTM
HOW IS SERVICE READY™ DELIVERED?
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Appendix
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
SOME OF OUR MANY CLIENTS
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Provide service training and tools for outsourced customer service representatives (CSRs) and supervisors
OBJECTIVE:
Customer service representatives and Customer service supervisors
TRAINING POPULATION:
RESULTS:
98% of customers said their call was treated in a professional manner
91% said the CSR quickly understood why they called
92% said the response they received was given in a clear and understandable fashion
96% said the service they received was outstanding, very good, or good
SUCCESS STORIES: HEALTH INSURANCE PROVIDER
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Provide service training and tools for outsourced customer service representatives (CSRs) and supervisors
Customer service representatives and Customer service supervisors
98% of customers said their call was treated in a professional manner
91% said the CSR quickly understood why they called
92% said the response they received was given in a clear and understandable fashion
96% said the service they received was outstanding, very good, or good
SUCCESS STORIES: HEALTH INSURANCE PROVIDER
OBJECTIVE:
TRAINING POPULATION:
RESULTS:
Create a culture of service excellence by improving service delivery and recovery
Technical support Representatives, Technical support Supervisors
29.8% average decrease in escalations
62.1% reduction in service recovery escalations
SUCCESS STORIES: PHARMACEUTICALS
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Create a culture of service excellence by improving service delivery and recovery
Technical support Representatives, Technical support Supervisors
SUCCESS STORIES: PHARMACEUTICALS
29.8% average decrease in escalations
62.1% reduction in service recovery escalations
OBJECTIVE:
TRAINING POPULATION:
RESULTS:
Improve overall customer satisfaction and loyalty
Support representatives, Support managers/team leaders
151% increase in CAS (Customer Allegiance Scores),
from 18.4 to 47.3
SUCCESS STORIES: BIOTECH
Copyright © MHI Global Inc. All Rights Reserved.
SERVICE READYTM
Improve overall customer satisfaction and loyalty
Support representatives, Support managers/team leaders
SUCCESS STORIES: PHARMACEUTICALS
151% increase in CAS (Customer Allegiance Scores),
from 18.4 to 47.3
OBJECTIVE:
TRAINING POPULATION:
RESULTS:
Drive customer satisfaction and create a true ease of doing business for customers
Technical support representatives and managers
Customer satisfaction scores increased from 69 to 90.6%
Stronger partnership between managers and their teams
SUCCESS STORIES: TECHNOLOGY