service marketing quizz
DESCRIPTION
4 round quizz,TRANSCRIPT
- 1. WELCOME BUSINESS QUIZ Presented By:Rajat Baranwal
- 2. ROUNDS Khuli Kitab Global gyan Pahchano to jane Punchline round
- 3. GENERAL RULE DIRECT ANSWER = 5000 POINTS NEGATIVE MARK= (-1250) PASS ANSWER = 1000 POINTS
- 4. Q.1 Products that are intangible items are called: a. services b. goods c. durable goods
- 5. Ans. A- SERVICES
- 6. Q.2 If services can't be held, touched, or seen before the purchase decision then that is called: a. inconsistency b. inseparability c. intangibility d. inventory e. incidentability
- 7. ANS. C- intangibility
- 8. Q.3 Inventory of service carrying costs are more subjective and are related to: a. lost productivity b. idle production capacity c. diminished returns d. corrupted capacities e. low capacity providers
- 9. ANS. b. idle production capacity
- 10. Q.4 Differences between the consumers expectations and experiences are identified through: a. shopping analysis B. experience analysis C. expectation analysis C. gap analysis
- 11. ANS. e. gap analysis
- 12. Q.5 Before successful programs can be directed at customers, a service organization must focus on its employees and this is called: a. internal marketing b. integral marketing c. individual market orientation d. consumer marketing
- 13. ANS. a. internal marketing
- 14. Q.6 In the service industry charges, fees, fares or rates are all: a. service cost b. cost structure c. cost plus d. price
- 15. ANS. d. price
- 16. Q.7 What factors will influence future changes in services? a. money b. deregulation and technological development c. stress d. the environment
- 17. ANS. b. deregulation and technological development
- 18. Q.8 The second step in handling customer complaints is: a. identify service failures b. communicate service failure C. improve overall service D. resolve customer problems
- 19. ANS. D. resolve customer problems
- 20. QUE.9 Definition and characteristics of services.
- 21. ANS. Characteristics of services are 1-Intangibility 2-Perishibility 3-Variability or heterogeneity 4-Inseparability
- 22. Que.10 Write the name of different levels of total product concept.
- 23. ANS. Different levels of total product concept are 1-core product. 2-Formal product. 3-Augmented product. 4-Future product
- 24. Que.11 Write the name of different ways in which service can be divide.
- 25. ANS. different ways in which service can be divide are 1- end -user 2- degree of tangibility. 3- people based services. 4-Expertise 5- orientation towards profit
- 26. Que.12 Promotion consist of the following major areas of marketing are-
- 27. ANS. A- Advertising B- Public relation C- Sales promotion D- Word of mouth E- Direct mail
- 28. QUE.13 Name the different provider gap of gap model.
- 29. ANS. 1- Customer expectation- Management perception gap. 2- -Management perception Service quality Expectation gap. 3- Service quality Expectation service delivery gap. 4- service quality specification-service delivery gap
- 30. QUE.14 What is postmortem?
- 31. ANS. The process of analysis and research of the product after declining and removal from the market is called postmortem.
- 32. Que.15 Why services are inseparable.?
- 33. ANS. Services are inseparable because they are purchased and consumed simultaneously.
- 34. Que.16 Which type of pricing strategy should use by an organization in its introduction and decline stage.?
- 35. ANS. Price skimming or price penetration, And reduce price further.
- 36. QUE.1 Which is the Worlds largest telecom company in terms of subscribers. A-China mobile B- Bharti Airtel C-Vodafone D- Amrica Mvil
- 37. ANS. A- CHINA MAOBILE
- 38. Que.2 Which is the World biggest IT service company. A- HP B-Accenture C-IBM D-Fujitsu
- 39. ANS. C- IBM
- 40. Que.3 Total Market size and growth rate of Indian entertainment industry isA-20 billion with 12.5% rate B- 23 billion with 15% rate C- 15.5 billion with 10% rate D-35 billion with 23% rate
- 41. ANS. A-20 billion with 12.5% rate
- 42. Que.4 Who is the CEO of IBMA-Virginia M. Rometty B- Tim d.coock C- slim carols D- Bill gates
- 43. ANS. A-Virginia M. Rometty
- 44. QUE.5 Who is the founder of appleA- Steve jobs, Ronald Wayne B- Steve jobs, Steve wojniak, Ronald Wayne. C- Steve jobs, Steve wojniak, James Clark. D- Steve jobs, James Clark, Ronald Wayne.
- 45. ANS. B- Steve jobs, Steve wojniak, Ronald Wayne
- 46. QUE.6 Who is the CEO of Yahoo. A- Ronald Wayne B - Marissa Mayer. C- James Clark. D- Slim carols
- 47. ANS. B - Marissa Mayer.
- 48. Que.7 Which company first uses online shopping trendA- Amazon .com B- e-Bay.com C- Pizza hut D- Pizza hut and netscap's ssl
- 49. ANS. D- Pizza hut and netscap's ssl
- 50. Que.8 Who is the CEO of InfosysA - N.R. Narayan murthy B- K.V. Kamath C- Kris Gopalakrishnan D- S. D. Shibulal
- 51. ANS. D- S. D. Shibulal
- 52. QUE.9 In which year first credit card was used, A-1945 B-1950 C-1965 D-1975
- 53. ANS. B-1950
- 54. Que.10 Which one is the worlds second largest retail store among themA- Wal-Mart B- Carrefour C- Tesco D- Metro AG
- 55. ANS. B- Carrefour
- 56. Que 11 Which is the world no.1 consultancy firm. A-McKinsey & Company B-The Boston Consulting Group, C-TCS D-Bain & Company
- 57. ANS. A-McKinsey & Company
- 58. QUE.12 FASTEST GROWING INDUSTRY WORLD WIDE ISA- ENTRTAINMENT INDUSTRY B- HEALTH CARE INDUSTRY C- IT INDUSTRY D- CONSULTANCY INDUSTRY
- 59. ANS. C- IT INDUSTRY
- 60. Pahchano to jane
- 61. Que.1 Beyond ABCD- TCS HDFC Bank CISCO TATA the Obvious
- 62. TCS
- 63. Que.2 Where Do You Want to Go Today ; Your Potential Our Passion A- YAHOO B-MICROSOFT C- ACCENTURE D- MERCEDIES
- 64. Ans. MICROSOFT
- 65. Que.3 Even More Car per Car A. B. C. D. MARUTI TATA MOTORS BMW HONDA
- 66. Ans. TATA MOTORS
- 67. QUE.4 American by birth. Rebel by choice A. B. C. D. KTM HARLEY DAVIDSON MIT ATK
- 68. Ans. HARLEY DAVIDSON
- 69. Que.5 High A. B. C. DELOITTE ACCENTURE TCS Performance. Delivered
- 70. Ans. Accenture
- 71. Que.6 Built for the Road Ahead A. B. C. D. FORD HONDA BMW NISSAN
- 72. Ans. FORD
- 73. Que.7 The Ultimate Driving Machine A. B. C. D. BMW FORD HONDA NISSAN
- 74. Ans. BMW
- 75. Que.8 Absolutely, positively overnight A. B. C. D. DTDC BLUEDART FIRST FLIGHT FEDEX
- 76. Ans. Fedex
- 77. Que.9 Quality in everything we do NESLET ERNST & YOUNG SUBWAY COCA COLA
- 78. Ans.10 Ernst & Young
- 79. Que.10 Empowering the Internet generation POLYCAM QUALCOMM CISCO ZTE
- 80. Ans. Cisco systems
- 81. Que. 11 Lifeline of the nation A. B. C. D. INDIAN RAILWAY INDIAN AIRLINES TATA GROUP INDIGO
- 82. Ans. Indian Railway
- 83. Que.12 Driven by passion A. B. C. D. INDIAN AIRLINES SPICEJET INDIGO KINGFISHER
- 84. Ans. Indian airlines
- 85. Que.13 Touch The Perfection A. B. C. D. MAHIENDRA TOYOTA FORD CHEVROLATE
- 86. Ans. TOYOTA
- 87. Que.14 if you have a reason, I have a job SHINE.COM NAUKARI.COM CAREESMA.IN NONE OF THESE
- 88. Ans. None of these: (Times business solution limited)
- 89. Que.15 Good people to Bank with HSBC BANK DENA BANK UBI BOI
- 90. Ans. UBI
- 91. Que.16 Relationship beyond banking HSBC BANK DENA BANK UBI BOI
- 92. Ans. BOI
- 93. Que.16 HUM HAI NA PNB INDIAN BANK ICICI BANK YES BANK
- 94. Ans. ICICI
- 95. Que.17 Taking Banking Technology to the Common man PNB INDIAN BANK ICICI BANK YES BANK
- 96. Ans. INDIAN BANK
- 97. Que.18 EXPERIENCE OUR EXPERTISE PNB FEDERAL BANK ICICI BANK YES BANK
- 98. Ans. YES BANK
- 99. Que.19 WE UNDERSTAND YOUR WORLD HSBC HDFC FEDERAL BANK IDBI BANK
- 100. Ans. HDFC
- 101. Que.20 WORLDS LOCAL BANK HSBC HDFC FEDERAL BANK IDBI BANK
- 102. Ans. HSBC