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INBOUND MARKETING Service Disabled Veteran Owned Small Business Council November 13, 2012 Tuesday, November 13, 2012

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Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

TRANSCRIPT

Page 1: Service Disabled Veteran Owned Small Business Council

INBOUND MARKETINGService Disabled Veteran Owned Small Business Council

November 13, 2012

Tuesday, November 13, 2012

Page 2: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 3: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 4: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 5: Service Disabled Veteran Owned Small Business Council

The New World Order• People hate being

marketed to

• People can increasingly avoid marketing messages (new technologies)

• People can research your product or service without contacting you

Tuesday, November 13, 2012

Page 6: Service Disabled Veteran Owned Small Business Council

Then What Can I Do?

Tuesday, November 13, 2012

Page 7: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 8: Service Disabled Veteran Owned Small Business Council

Think Like a Publisher

Tuesday, November 13, 2012

Page 9: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 10: Service Disabled Veteran Owned Small Business Council

Outbound vs. Inbound

AdvertisingDirect Mail

Telemarketing

BloggingSEO

Social Media

Tuesday, November 13, 2012

Page 11: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 12: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 13: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 14: Service Disabled Veteran Owned Small Business Council

1. Get Found Online

• Keyword Research

• Persona Development

•Website

• SEO

• Blogging

• Social Media

Tuesday, November 13, 2012

Page 15: Service Disabled Veteran Owned Small Business Council

1. Get Found Online

• Keyword Research

• Persona Development

•Website

• SEO

• Blogging

• Social Media

Tuesday, November 13, 2012

Page 16: Service Disabled Veteran Owned Small Business Council

Persona Development

Tuesday, November 13, 2012

Page 17: Service Disabled Veteran Owned Small Business Council

Website• Easy to Navigate

• Professional Appearance

• Mobile Ready

• Search Engine Friendly

• Easy to Update

Tuesday, November 13, 2012

Page 18: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 19: Service Disabled Veteran Owned Small Business Council

Rand Fishkin

Tuesday, November 13, 2012

Page 20: Service Disabled Veteran Owned Small Business Council

Blogging

“No matter what, the very first piece of social media real estate I'd start with is a blog.”

-Chris Brogan

Tuesday, November 13, 2012

Page 21: Service Disabled Veteran Owned Small Business Council

Social Media

“Content is fire. Social media is gasoline. “

-Jay Baer

Tuesday, November 13, 2012

Page 22: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 23: Service Disabled Veteran Owned Small Business Council

What Does Costco Have in Common with

Inbound Marketing?

Tuesday, November 13, 2012

Page 24: Service Disabled Veteran Owned Small Business Council

2. Convert Visitors & Leads

•Offers

• Calls to Action

• Landing Pages

• Segment Leads

• Lead Nurturing

Tuesday, November 13, 2012

Page 25: Service Disabled Veteran Owned Small Business Council

2. Convert Visitors & Leads

•Offers

• Calls to Action

• Landing Pages

• Segment Leads

• Lead Nurturing

Tuesday, November 13, 2012

Page 26: Service Disabled Veteran Owned Small Business Council

Calls to Action

Tuesday, November 13, 2012

Page 27: Service Disabled Veteran Owned Small Business Council

Landing Pages

Tuesday, November 13, 2012

Page 28: Service Disabled Veteran Owned Small Business Council

Segment Leads

Tuesday, November 13, 2012

Page 29: Service Disabled Veteran Owned Small Business Council

Lead Nurturing

Tuesday, November 13, 2012

Page 30: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 31: Service Disabled Veteran Owned Small Business Council

3. Analyze & Improve

Tuesday, November 13, 2012

Page 32: Service Disabled Veteran Owned Small Business Council

Tuesday, November 13, 2012

Page 33: Service Disabled Veteran Owned Small Business Council

Photo Credits

• http://www.flickr.com/photos/zetson/3241975525

• http://www.flickr.com/photos/bobaliciouslondon/4951912801

• http://www.flickr.com/photos/bneumann/3221486535

• http://www.flickr.com/photos/basykes/1003730351

• http://www.flickr.com/photos/jromero88/3918295996/

• http://www.flickr.com/photos/chrisdlugosz/3402959067/

• http://www.flickr.com/photos/adenocorticotropina/336295941/

• http://www.flickr.com/photos/brianholsclaw/572854948/

• http://www.flickr.com/photos/glasgows/164624699/

• http://www.flickr.com/photos/kriztofor/3724503239/

Tuesday, November 13, 2012

http://www.flickr.com/photos/zetson/3241975525
http://www.flickr.com/photos/zetson/3241975525
http://www.flickr.com/photos/bobaliciouslondon/4951912801
http://www.flickr.com/photos/bobaliciouslondon/4951912801
http://www.flickr.com/photos/basykes/1003730351
http://www.flickr.com/photos/basykes/1003730351
http://www.flickr.com/photos/jromero88/3918295996/
http://www.flickr.com/photos/jromero88/3918295996/
http://www.flickr.com/photos/chrisdlugosz/3402959067/
http://www.flickr.com/photos/chrisdlugosz/3402959067/
http://www.flickr.com/photos/adenocorticotropina/336295941/
http://www.flickr.com/photos/adenocorticotropina/336295941/
http://www.flickr.com/photos/brianholsclaw/572854948/
http://www.flickr.com/photos/brianholsclaw/572854948/
http://www.flickr.com/photos/glasgows/164624699/
http://www.flickr.com/photos/glasgows/164624699/
http://www.flickr.com/photos/kriztofor/3724503239/
http://www.flickr.com/photos/kriztofor/3724503239/

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