service desk vision
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Building your ServiceDesk Vision
Session & WorkshopHoward Kendall, Founder,
SDI
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Agenda
A & E now, can do better!
"ave a world class service desk vision
#onsidering strategy, per$or%ance, outco%es t's about the (E)(*E & B+ VA*E
#o%%unity-consu%er trends & e$$ects
Be a brand.
What should learn to be ready $or $uture/
Some ideas from me..some work from you!
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0ust like this!#asualty anyone/
1riage
2stresponse
3eassurance
#on$idence
4i5 /
*onger ter% support
(revent/ 3#A & Eli%inate
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The Future?
Bring your own
device (BYOD) isstandard
Self healing andself awaremachines
Rootics in several!elds" #vatars at$o%O& and 'O
*hat *+'' we
su&&ort,
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1he 6World #lass' Service Desk 7
#riteria 1o achieve 6World #lass' status each conceptre8uires a 9ES rating $or all its associated
criteria:
Leadership
Policy and Strategy
People
Partnerships and Resources
Processes
People Satisfaction Customer Satisfaction
Key Performance Results
Social Responsiility
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1he 6World #lass' Service Desk 7
(rinciples1o achieve 6World #lass' the service desk %ustachieve ;
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1he World #lass Service Desk
Continual Improvement
#ontinual %prove%ent is de%onstrably
e%bedded in all processes, pro?ects,
%ethodologies and %ost i%portantly
people! 1here is clear recognition that there is
always roo% $or i%prove%ent and that
business change %ust be re$lected by
continual operational change and develop%ent!
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1he World #lass Service Desk
Culture
1he culture displayed shows a tangible
co%%it%ent to 8uality and value7added
delivery, which is pervasive across the
organisation! 1he culture encourages a positive
attitude, energy, co%%it%ent, openness,
tea%work and a constant appreciation o$ the
need to i%prove and %eet changing business
needs!
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1he World #lass Service Desk
Success
Success is clearly de$ined, understood,
advocated and ai%ed $or by all stakeholders! t
is %ostly achieved and regularly e5ceeded! t is
usually de$ined in business ter%s rather than
operational %etrics and can clearly link the
value delivered $ro% the Service Desk to
business or organisational success!
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1he World #lass Service Desk
Wow factor
1he Service Desk has built or i%ple%ented an
innovative new product, service, approach or
$unction that %arks it out $ro% other
organisations! 1his is appreciated by the
organisation and custo%ers alike as delivering
value and is not si%ply innovation $or its own
sake!
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SD# Service Desk @aturity @odel
Value added "I
innovative
#usiness value achieved
$%cellent understandin&
'ood (asic support
Firefi&htin& tech issues
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#o%%unity & #usto%er 1rends
Apple store
(ret a @anger
A%aon
App stores-cloud
3yanair
B data!!on 9).
CB@ Ask a $riend!
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#uild Community )u( * drive it++
Community , Communicate - essentials
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)bsess about Brand/
What do you ad%ire about Brands/
1hink o$ yourselves AS a Business &
Brand. (lympics) #pple)
What do you stand $or/
Sell it, protect it, be consistent
Be very proud, big up and keep it going
to raise your street cred
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1he 3ole o$ 1S@ and 1*/
Selective usage
Balanced and service led
Value and 3) $ore%ost
(ri%ary (roble%, #hange, ncident, S*As to
support Communityand Service Desk
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A%aon
(rice, B! and 0a$$e, D! CF>>G 61he Best Service s Ho Service'
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se o$ @anaged, Shared or Ird
(arty Services/ #loud and services consolidation will drive %ore
acceptance
Sea%less opti%isation o$ service as a goal
Sel$ help and sel$ healing predo%inate
S%aller players e%erge with $le5ible %odels
#osts being driven down
ood learning source $or all Servicedeskers
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Su%%ary
Stop A & E
#reate your 4uture vision & strategy
4ollow, $ocus on per$or%ance, outco%es, costs
(E)(*E & BSHESS VA*E
Build and drive a co%%unity
*earn obsessively or be a victi%!!
SD can help.
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Workshop $or you
Establish 6current %odel' service desk thru
discussion
"ow to set custo%er goals-bi integration and
keep current
"ow to set BV@ and continually i%prove
"ow to identi$y & develop skill-resource needs
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artner and 1 Business Value
http:--
www!youtube!co%-watch/vJB0K4Lbho,
applies to 9) too!!
Strategy, kill and i%prove/ "eineken e5a%ple!
(er$or%ance, i%prove service support,delivery
)utco%es, better business return, value, low
cost @easure the BSHESS %etrics bespoke
Support (E)(*E, not technology
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)ow do you market your achievements to
the rest of the (usiness? ore
innovation?
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*earning $or Service Desk 3ole/
Business & #usto%ers, obsessively
Business Value @etric Develop%ent
Social @edia usage and techni8ues
@obile & re%ote support
Mnowledge at the speed o$ light.
@anaged, shared service strategies
Be an e5pert in so%ething, know about everything!!
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Aviva's Business (rocess Aligned 0ourney
/011 /211 /113 /213/313 /013
ITSMMaturity Manual /
Lag /Reactive
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ITSM Maturity/!ut"ate# /
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IT Service "wnership #usiness 4rocess 5li&ned
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usinessareas
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usinessim&act
e.g. Revenuelost" 01
hours lost
-2ma&&ed
+Services
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1o be able to illustrate in business language
a how a Service is Designed C#apability!
b how a Service is actually operating versus!
c how the business need it to operate to %eet their plans!
When we achieve the above, we create the ability to identi$y the
correct invest%ent areas $or 1 Service %prove%ent, linked to
business service bene$it!
(urpose
%usiness $rcess Sell Mtr $licy
+ Service 3ours'ost
Business 3ours'ost
Business +m&act$urrency e.g.
24 5 67"Revenue82 19ternal
$ustomers+m&acted
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9 4roven Strate&iesIn#uctin Training
&Managing T'e$syc'lgical
(ntract
)n*t'e*+,Training
&-uali.catins
StSill
Devel"ent
(areer
Manage"entRutes
TrainingMentring
Secn#"ents &S'a#ing
Lng Ter"Devel"ent$rgra""es
!ssess"ent (entres4r Successin
$lanning
!rentices'is
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Who does your tea% work $or/
4ro% Barclays SD #on$ presn %%erse your tea%s in the culture and branding o$ your custo%ers
Bring the business to the% awareness o$ their co%%ercial strategy,
goals and principles will shape the service they deliver
nvest in business-co%%ercial develop%ent as well as technical
*ive in your custo%ers' world 7 through e5changes and visits
Align your custo%er satis$action scores by your custo%er depart%ent,tea%, individual! ive the% the opportunity to recognise and reward
their 6stars' in the Service Desk!
Align per$or%ance not only to internal e$$iciency and 8uality %easures
but also take $eedback directly $ro% your custo%ers regarding the
6health' o$ your Service Desk depart%ent!
-4 : *here everyody knows YO;R name. Do you know your customers,: 2