service design 2012
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TRANSCRIPT
• the interaction design
programme 2012 •
• service design course august 2012
reconnect our cars •
Service design is a hot topic in the design world and
there seems to be a growing tendency for people to talk
(a lot) about what it is. At CIID we want to develop new
thinking and opinions about service design, and to be
a place where this thinking becomes tangible - doing
not just talking.
introduction to the service design course •faculty: Chris downs, alix gillet-kirt, rory hamilton, john lynch
This 4-week course has explored the design of services. It is important to remember that service design is not a discipline, nor is it formulated. It is the process of designing a service in the same way product design is the design of a product. In these days, where many of the products we design are digital and in-tangible, the distinction between a prod-uct and service are becoming increasingly blurred and a purely semantic exercise.
What is important, however, is that design- ing services widens the context in which
we are designing. It takes the skills, methods and processes of interaction design off the screen, out of devices and places them in the physical world.
In designing services the designer must consider a wider group of contributors, providers and users (stakeholders), and their experience over a longer period of time. In any service concept the orches-tration of many artefacts (touchpoints) on multiple channels is crucial.
student projects •veer • Momo MIYAZAKI, Andrew stock, KENNETH ALEKSANDER ROBERTSEN
Thought Drop • Sara Krugman, Ruben van der Vleuten, Zubin Pastakia
Transit Therapy • Martin Malthe Borch, Antoni Kaniowski, Katie Kindinger
Tripkit • Razan sadeq, HIDEAKI MATSUI, KAT ZORINA
CarSense • Kostantinos Frantzis, Umesh Janardhanan, Andrew Nip
DropCar • MANAS KARAMBELKAR, MARKUS SCHMEIDUCH, ANDREW SPITZ
CarConnect • ANA CATHARINA MARQUES, Inbal Lieblich, rohit SHARMA
http://ciid.dk/education/curriculum/
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Veeer encourages spontaneity on road trips by revealing
adventures along the way.
veeer •Momo MIYAZAKI, Andrew stock, KENNETH ALEKSANDER ROBERTSEN
“Veeers” are accessible through the mobile app, one of the touchpoints of the service
Evidence illustration
Rapid prototyping in context
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An in-car communication service that enables drivers to
drop off and pick up location-based messages.
Thought Drop •Sara Krugman, Ruben van der Vleuten and Zubin Pastakia
One of the touchpoints of the service
Iterative prototypes
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Utilising the commute as an opportunity to bring together
therapists and people seeking therapy in a brand new way;
embracing the car as a platform for tranquility and reflection.
Transit Therapy •Martin Malthe Borch, Antoni Kaniowski, Katie Kindinger
Adding another layer to Volvo’s 5-points safety guidelines
Evidence illustration
User research
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TripKit is a service that helps you organise and enjoy road
trips with friends and friends of friends. It provides a
complete array of tools that allows for planning the trip,
organising the needs, and en route navigation and
communication.
Tripkit •Razan sadeq, HIDEAKI MATSUI, KAT ZORINA
Building prototypes, both physical and screen-based
At the heart of the service...
...the roadtrip experience
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A service layer for existing car sharing services that helps
improve fuel efficiency through changes in driving behaviour.
When target efficiencies for the driver are met, they benefit
from a decreased rate for taking out the car.
For the car sharing service, the improved fuel efficiency
has the added benefit of better care of the cars, potentially
minimizing the maintenance costs of the vehicle fleet.
CarSense •Kostantinos Frantzis, Umesh Janardhanan, Andrew Nip
Testing the social aspect of behaviour change
Iterative experience prototyping
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DropCar is a co-leasing service that allows you to share
the downtime of your car with public services while
you are at work.
DropCar •MANAS KARAMBELKAR, MARKUS SCHMEIDUCH, ANDREW SPITZ
Making the experience tangible – the DropCar welcome pack
Building prototypes – both tangible and screen-based
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Life in your car mapped overtime. Capture data and record
your memories.
CarConnect •ANA CATHARINA MARQUES, Inbal Lieblich, rohit SHARMA
User testing
LIFE IN YOUR CAR MAPPED OVERTIMECAPTURE DATA AND RECORD YOUR MEMORIES
new service available for volvo S60
Building on two existing fetures in v60PORTABLE NAVIGATION SYSTEM (ULTRA-THIN)PARK ASSIST CAMERA, FRONT BLIND VIEW
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LOG INPRE-REPORT
WEBSITE/DEALER SHOP
WEBSITE
DASHBOARD INTERFACE
CAR DATA
How it worksWhile driving, you and your car capture memories, experiences, and technical data.Photos, notes, songs, milage, speed and location all visualized in a way which is meaningful to you.
CAR CONNECT® HOME | PROFILE | LOGOUT
Graphic user interface
In-context prototyping
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ciid would like to thank volvo HMI & Infotainment Attribute Center in copenhagen
and volvo sales department in nærum for their support throughout the course:
claus christensen, anna k. olesen, christian hedegaard, Jesper Nolhage,
Joakim Christoffersson, Chris Adam...
© 2012 Copenhagen Institute of Interaction Design
Toldbodgade 37B
DK - 1253 Copenhagen K
Denmark
http://ciid.dk
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