service des déplacements direction de la voirie et des deplacements autolib’ in paris impacts...

Service des Déplacements

DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

Autolib’ in Autolib’ in ParisParis

IMPACTS11th International Conference

Berlin 3 - 5 juin 2009

Session 5: ElectromobilityShowcase

Patrick LEFEBVRE- Head Manager of Mobility Départment

Short trips, complementarily with alternative transport

Self-service cars : no reservation + easy to use

One-way : pick-up and drop-off anywhere in the city

Autolib’ = fleet of carbon-neutral hire cars

Autolib’Autolib’

Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS

Autolib’Autolib’Different from ridesharingDifferent from ridesharing

ridesharing is connecting commuters, or travelers going the same way ;

… … and from car sharingand from car sharing with car sharing, you have to make a reservation, and to pick-up and drop-off the car at the same station ; no car sharing service with an entire carbon-neutral fleet.


Autolib’ –Autolib’ – Operating principleOperating principle


Availability 24h/24, 7j/7,

No booking,

Reserved parkings,

One-way.



Dense network of stationsDense network of stations

Autolib’ – Autolib’ – Operating principleOperating principle



Autolib’ StationsAutolib’ Stations in Paris in Paris

Dense Network of stations (APUR Study for Paris),

On-streets : 4 parking-slot, Off-streets : 10 parking-slot,Specific design for furnishing, identification of stations, Network complementary to PT stations, Vélib stations …

Paris Number of stations

On-streets parking

500

Off-streets parking area

200

TOTALTOTAL 700700




Autolib’ for the Suburb :Autolib’ for the Suburb : Dense Network of stations in

suburb as in Paris: lots of small stations

On-street parking: 6 parking-slot

900 stations

Perform the intermodality: connection to bus, metro, RER,Transilien’ stations




Looking for a station:Looking for a station:




When an user pick-up the car, the user should book the pick-off destination ;

Real-time monitoring of vehicles ; Car parks to stock cars, waiting for readjustment; Many stations to maximize the opportunity to find a

free station ; In the last resort, employees move car from full

stations to empty stations.

Suggestion: different ways to overseeing the Suggestion: different ways to overseeing the dispersaldispersal





Aim of the computerized systemAim of the computerized system

Access to vehicles: pick-up and drop-off points ; Monitoring vehicles use ; Booking drop-off destination ; Technical Management of the fleet ; Contact with users ; Geolocalisation of the whole scheme, Management of saturation/ resupply, Imputing consumption.



Autolib’ –Autolib’ – Marketing StudyMarketing Study

30% 43% 13% 12% 3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Très favorable Plutôt favorable Plutôt pas favorable Pas favorable du tout NSP

Opinion poll (1 000 Parisians)Opinion poll (1 000 Parisians)

Very strong interest of Parisians for Autolib’: 73% favorable opinionVery strong interest of Parisians for Autolib’: 73% favorable opinion

Opinion poll (1 238 Suburban)Opinion poll (1 238 Suburban)

Interest of Suburbans for Autolib’: 39% favorable opinionInterest of Suburbans for Autolib’: 39% favorable opinion

10% 29% 23% 36% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Très intéressé Plutôt intéressé Plutôt pas intéressé Pas intéressé du tout NSP




SUBURB

63%

20%

4%

9%3%

Hors cible Automobilistes avec changement de comportement

Automobilistes sans changement de comportement Non automobilistes avec résolution des problèmes

Non automobilistes sans résolution des problèmes

43%

19%

7%

21%

11%

PARIS

Main Autolib’s targets:

For the suburb: people who own a car For Paris: people who don’t own a car




Expectations of Parisians about the Autolib features:

Guaranteed parking,

Vehicles availability,

Clean vehicles,

Size of the boot.




High willingness to pay, Ex: monthly subscription 20€ and 7€ per 30 minutes = 24% of inhabitants = 240 000 potential subscribers.

High level of potential subscribers Ex: monthly subscription 0€ and 7€ per 30 minutes = 51% of inhabitants, more than the technical capacity of Autolib’.

in-between rate = to have many subscribers and to avoid saturation…

15 / 20 € per month5 /4 € per 30 minutes

+Special rates for families, companies



Autolib’ –Autolib’ – AreaArea

PRINCIPLES:

• Urban territory : 95% of the municipality have to be urbanized + importance of the territorial continuity of the area

• Density and Diversity of places: habitations, employment, shops..

• The size of the area is link to the capacity of the electric vehicles batteries

The City of Paris suggests to 80 suburbs cities to become member of the project

The cities will create a public body (“syndicat mixte” ) to manage Autolib’



Autolib’ –Autolib’ – areaarea



Autolib’ –Autolib’ – AreaArea

Perimeter



Autolib’ –Autolib’ – Management ModeManagement Mode

Public Service Delegation ContractPublic Service Delegation Contract (DSP):(DSP):

• Equipments,• Infrastructures,• Exploitation,• Maintenance,

DSP launched by the “ Syndicat Mixte”

• Assurance,• Users management,• Financing…



Autolib’ –Autolib’ – Management ModeManagement Mode

5 workshops/5 themes with future members on volontary bases:-Appropriative dense network to reduce of risk of system fealures, to find solutions for extension of the network over time,..

- Synergies with others modes of Transports TC, car sharing, taxis, Vélib’, commercial vehicle spécific pass, transport package

- System régulation to maximize the risk of turnover VE on park station, technical solutions, attractive rates…, to limit the incivil behaviour, theft

- Possibilities for supplementary Services to improve the financial balance of the service and reduce the financial contribution of groups who are members of the union -marketing exposure for the brand name? -Selling statistics related to use? -Supplementary income operational and compatible with Autolib’s public service targets.

- Vehicle Features to identify vehicle features seen by the union as compulsory to the vehicle and to meet demand- sought for when calling for project tenders are decisive -Several technical solutions can be envisaged in terms of vehicles and recharging points, in line with the different ways of running the operation .



AutolibAutolib’’

Think

Maranello

Venturi

Bolloré

Mitsubishi

Subaru

Smart

Peugeot

Renault

2007 2008 2009 2010 2011

Fiat



Autolib’ –Autolib’ – BénéficesBénéfices

Expected bénéfices bénéfices :: Reduce the pollution in proximity area Reduce the noise of traffic cars Reduce road accidents Increase the mobility and the intermodality Availability for all type of trip

Réduce the place of the car

1 car in carsharing = 5 owns cars saled [Étude autopartage à Paris, Ville de Paris et Ademe, automne 2007]

Expected effects :- Decrease of the private park of 22 500 vehicles- Liberation of 18 000 parking places - Reduction of the 22 000 ton CO2 emissions a year



Autolib’ –Autolib’ – ConclusionConclusion

AGENDA:AGENDA:

Foundation of the « Syndicat mixte »: summer 2009Foundation of the « Syndicat mixte »: summer 2009

Launch of the call for tender by the Syndicat Mixte : Launch of the call for tender by the Syndicat Mixte : before end 2009.before end 2009.

Launch of Autolib’: 2010/2011Launch of Autolib’: 2010/2011



Autolib’Autolib’

Thank You for your attentionThank You for your attention

service des déplacements direction de la voirie et des deplacements autolib’ in paris impacts...

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