service anniversary programs - time to rethink and renew

You Say Service Anniversary,

We Say…

10/23/2014 RPI - Service Anniversary Discussion 2

Paul Hebert [email protected]

Betsy Nichols [email protected]

@IncentIntel

SOCIAL MEDIA?

SURE…


#RPIAnniversary

Image with thanks to: http://www.flickr.com/photos/mkhmarketing/8539048913/

http://www.flickr.com/photos/mkhmarketing/8539048913/

POLL

Why do you run a service

anniversary program?


1. Drive employee engagement

2. Because we always have

3. Our employees want it

4. I don’t know

THINGS WE’LL ADDRESS


• Why the IRS shouldn’t run your service anniversary program.

• The difference between time-based and competency-based

awards.

• How to avoid “generational” issues in your program.

• To see the employee lifecycle in a different light. (Hint – it’s not

linear.)

• How to re-imagine the employee service equation with an eye for

engagement and today’s employee.

• What needs to be included in every employee service recognition

award program from now on.

• How to engage your managers in the employee service program

process.

AGENDA • Definitions

• Today’s Situation

• New Reality

• Employee Experience

• Design Matrix

• Summary

• Q&A


SERVICE ANNIVERSARY


AKA…


Long Service Awards

Length of Service Awards

Milestone Awards

Employee Loyalty Awards

TRADITION RULES


Some programs

offer symbolic

award + Points to

redeem from

traditional catalog

POLL


Does your program resemble

the previous example?

Yes

No

THE IRS FACTOR


Deductable Achievement Awards

An achievement award is an item of tangible

personal property that meets ALL the following

requirements.

• It is given to an employee for length of

service or safety achievement.

• It is awarded as part of a meaningful

presentation.

• It is awarded under conditions and

circumstances that do not create a significant

likelihood of disguised pay.

http://www.irs.gov/publications/p535/ch02.html

THE IRS FACTOR


http://www.irs.gov/publications/p535/ch02.html

Deductable Achievement Awards

Length-of-service award.

An award will qualify as a length-of-service

award only if either of the following applies.

• The employee receives the award after his or

her first 5 years of employment.

• The employee did not receive another length-of-

service award (other than one of very small

value) during the same year or in any of the

prior 4 years.

TRADITIONAL PROGRAMS


Designed to satisfy the government and

the accountants.

Not designed to engage employees.

IN 2014…


Duck Duck Millenial

33% of work force is Millenial

IN 2025


Duck Millenial

75% of work force will be Millenial

Millenial Millenial

MILLENNIALS AND TENURE


91% of Millennials

expect to stay in a job

for less than three years

http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a-

human-resource-nightmare/

That means 15 – 20 jobs over the course of their working lives!


70% of Millenials leave their first job

within two years of joining.

http://www.forbes.com/sites/danschawbel/2011/11/22/whos-at-fault-for-high-gen-y-turnover/

TENURE STATISTICS


GENERATIONAL ISSUES


“…while there are some differences between the

cohorts, there are more similarities than differences.

“…there may be greater heterogeneity within

generational cohorts than between them.”

“People are complex and cannot be summed up by a

small set of statements or stereotype.

In the end, there can be no substitute for managers

engaging with employees individually to understand

their particular values.”

http://mro.massey.ac.nz/handle/10179/4746

TECHNOLOGY = ACCESS

• Today’s technology is

democratizing employee

rewards and recognition

• Many more companies – of all

sizes – now have internal

recognition and reward

programs



Objectives aren’t being

achieved…

So…

Let’s do more!


Insanity:

Doing the same

thing over and

over again and

expecting

different results.


Service Anniversary

programs need to

change….

WHERE WE WANT TO BE


Programs that celebrate the

commitment and personal effort

of employees and rewards them

commensurate with their contribution.

And link to other

employee recognition

initiatives.

EMPLOYEE LIFECYCLE


Congratulations Darren… you’ve been at the firm 5 years.

Here’s a plaque for that blank spot on the wall behind you.


5 Year Celebration Dinner


CRADLE TO GRAVE

NEED TO CHANGE OUR PERSPECTIVE


YES

TER

DA

Y W

AS

AB

OU

T D

EP

TH O

F

EX

PE

RIE

NC

E


CEO

COO CFO CHRO CMO


TODAY IS ABOUT BREADTH

OF EXPERIENCE


w


CEO

COO CFO CHRO CMO

EMPLOYEE VALUE


ONE YEAR’S

EXPERIENCE

REPEATED 10

TIMES…

TEN YEAR’S EXPERIENCE WITH

MANY DIFFERENT CHALLENGES?


THINK ABOUT CONTEXT


SERVICE ANNIVERSARY PROGRAMS

ARE THE PUNCTUATION IN YOUR

RECOGNITION STORY


Four score and seven years ago our fathers brought forth on this continent a new nation

conceived in liberty and dedicated to the proposition that all men are created equal

Now we are engaged in a great civil war testing whether that nation or any nation so

conceived and so dedicated can long endure We are met on a great battlefield of that

war We have come to dedicate a portion of that field as a final resting place for those

who here gave their lives that that nation might live. It is altogether fitting and proper

that we should do this But in a larger sense we can not dedicate we can not consecrate

we can not hallow this ground The brave men living and dead who struggled here have

consecrated it far above our poor power to add or detract The world will little note nor

long remember what we say here but it can never forget what they did here It is for us

the living rather to be dedicated here to the unfinished work which they who fought here

have thus far so nobly advanced It is rather for us to be here dedicated to the great task

remaining before us that from these honored dead we take increased devotion to that

cause for which they gave the last full measure of devotion that we here highly resolve

that these dead shall not have died in vain that this nation under God, shall have a new

birth of freedom and that government of the people by the people for the people shall

not perish from the earth

SERVICE ANNIVERSARY PROGRAMS = RINGO



TENURE

RECOGNITION

EMPLOYEE EXPERIENCE MAP


Onboarding

Performance

Growth

Exit

Referral

Rentry



Onboarding

Performance

Growth

Exit

Referral

Rentry

• First Month • First Assignment • “Quiz” on team mates • “Filling out forms”



Onboarding

Performance

Growth

Exit

Referral

Rentry


• Reviews • Peer2Peer • Other Recognition



Onboarding

Performance

Growth

Exit

Referral

Rentry



• Promotion • Training • Mentoring • Job Change



Onboarding

Performance

Growth

Exit

Referral

Rentry




• Good Luck • Company Updates • Alumni Activities



Onboarding

Performance

Growth

Exit

Referral

Rentry





• Rewards for Referrals • Support on social media



Onboarding

Performance

Growth

Exit

Referral

Rentry


• Continued Tenure? • Restart the cycle




• Rewards for Referrals • Support on social media

EXAMPLE MATRIX


Years 1 2 3 5 10 15

Base Award $50 $50 $75 $100 $200 $300

Self Determined Training $25 $50 $100 $150 $200 $250

Mentoring Activities $50 $50 $100 $100 $150 $200

Volunteer for other

assignments $25 $25 $25 $25 $25 $25

Engagement with Social

Media $25 $25 $25 $25 $25 $25

… etc.

3 YEAR ANNIVERSARY


Base Award $75

Self Determined Training $100

Mentoring Activities $100

Volunteer for other

assignments $25

Engagement with Social

Media $25

Betsy

Base Award $75

Paul

HOW?


IT’S A PROCESS


ENABLE A BETTER PROGRAM

• Set systems in place to regularly monitor contributions of

employees (performance review)

• Ensure managers are measured by this in their performance

reviews.


TRAIN MANAGERS TO … prepare – don’t wait until the last minute!

… review employee’s performance

… ask employee’s colleagues for testimonials

about their major growth,

accomplishments & contributions.

(Peer2Peer)

… to create a protected and

reflective gratitude moment


SUMMARY

• Think width not just depth

• Think time AND competence

• Think about employee’s total

experience

• Use time as punctuation

• Enable the PROCESS

• Train Managers



QUESTIONS

THANK YOU


THANK YOU

THANK YOU

THANK YOU

THANK YOU


CONTACT & CONNECT

WITH SYMBOLIST

• [email protected] www.symbolist.com

• (800) 498-6885 1090 Texan Trail

• Grapevine, TX 76051

http://twitter.com/TheSymbollists

@TheSymbolists

https://www.facebook.com/TheSymbolists

https://www.linkedin.com/company/symbolist

https://www.linkedin.com/company/symbolist

http://twitter.com/TheSymbollists

https://www.facebook.com/TheSymbolists

service anniversary programs - time to rethink and renew

Business

employee service equation

employee rewards

todays employee

drive employee engagement2

achievement awards length

symbolic award

competencybased awards

safety achievement