service and pricing booklet - a l roberts digital ppc services · ppc management pricing 5.overview...

SERVICE ANDPRICINGBOOKLET

CONTENTS Welcome1. How Our Pricing Works2. What To Expect

New Account Set Up3. Start With PPC4. New Account Pricing

PPC Management Pricing5. Overview Of Services6. Display & Remarketing7. Up To £1000 Per Month8. £1000 - £3000 Per Month9. £3000 - £5000 Per Month10. £5000 - £7000 per Month11. £7000 - £15,000 Per Month12. £15,ooo Plus

Ecommerce & Google Shopping13. Google Shopping Pricing

Frequently Asked Questions

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document!

HOW OURPRICING WORKSOn the following pages you will find a

breakdown of our monthly pricing for a

range of different ad spend amounts.The

amount of time your account will need

largely depends on how much you are

spending, so this pricing structure helps us

to keep management pricing affordable for

businesses of all sizes.

Always fair. Always affordable.We make sure that every account under our management is

optimised consistently, ensuring the best return on your ad

spend. Years of experience mean we know what to expect, and

how to make the right choices when it comes to improving your

campaigns. PPC is an ongoing investment which should create

results for your business both in the short and long term. We

always strive to create long term relationships with our clients for

this reason.

No lock in contracts. Only results.We don't ask for 3 6 month minimum term contracts like many

agencies. However, we do use a 30 day rolling contract which

requires 30 days notice if you wish to end your service. For new

accounts, please be aware a minimum of 3 months should be

allowed for your account to perform optimally. This time frame is

also suggested by Google.

1

WHAT TO EXPECTThe process of becoming a client is easy and straightforward. The

exact steps will very slightly depending on if we are setting up a

new account for you, or optimising an existing one.

An Overview Of The Process

1. Audit & BriefWe will quickly audit your account, assess you needs, and getto know your business better. This way we can provide theperfect plan for your business before we get started. You'll

then be sent your plan details and agreement.2. Initial Account Work

Once you’ve officially become a client we’ll get to work oncreating or optimising your account. This includes any trackingimplementation your website might need. This usually takes

between 1 5 hours depending on account size.3. Ongoing Management

After the initial work on your account, we will then continue tooptimise your campaigns consistently with our expert

knowledge and experience. For great results month on month!4. Reporting

Part of PPC success is proper reporting. We’ll send youreports that are jargonfree, and easy to understand. Just

useful data that can help your business perform even better.

2

PPC ACCOUNTSET UP

We'll Give You The Best Start

START WITH PPCWe know that starting with PPC for the

first time can be daunting, we aim to

take all of that away. We will make sure

your account is set up in a way that

perfectly fits your budget, brand and

business goals.

We're always honest about what you

can expect from your campaigns, and

are here for you, whatever you need.

WHAT IS INCLUDED

Keyword ResearchGoogle Tag Manager Set UpConversion Tracking Set Up

Google Analytics Set UpGoogle My Business Set Up/Integration

Budget AdviceCampaign Creation

Ad Copy CreationAd Extension Creation

Negative Keyword ListsLanding Page Optimisation Advice

All of the aspects below are included in all of our account set up

prices and packages. All of these aspects are essential when

setting up a PPC account for short and long term success.

3

NEW ACCOUNTSNew Account Set Up Starting From

£100More Details

Please contact us for a quote01543 520241

[email protected]

The price of your account set up will depend on the size and

complexity of account you need. If you are a small business looking

to start with Adwords, you will likely need a simple account set up

with 1 5 campaigns. A straightforward set up like this will usually

cost between £100 £300.

For larger companies and those looking to start with services such

as Google Shopping, set up can take longer and is more complex. A

more time consuming set up will incur a higher cost and account set

ups of this scale usually cost between £300 £750.

If you also want to run Display or Remarketing campaigns, this will

also be taken into account in your set up quote.

4

tel:01543520241

PPCMANAGEMENT

SERVICESThe heart of what we do.

PPC OVERVIEWPPC is one of the most measurable and

effective advertising channels available

to businesses today. We specialise in

making sure your business gets the

unique strategy it needs to create

success, along with professional

account management and optimisation.

Weekly Campaign Management Advanced Performance Optimisation

Keyword Bid ManagementQuality Score Optimisation

CTR & Ad Copy OptimisationDevice Performance Optimisation

Ad Extension OptimisationAdvanced Scheduling Analytics Integration

Google Tag Manager Set Up Google My Business Integration

WHAT IS INCLUDEDAll of the services below are included in all of our management

packages, in all payment brackets. For information on other

services like Google Shopping please see specific pricing pages.

Please note, that if your account has not been managed for a long

time or if it was set up incorrectly, we may have to quote some

extra time for your account during your first month to resolve any

issues and opimise account structure.

5

DISPLAY &REMARKETING

Depending on your needs, we can also

set up and manage a whole range of

Display and Remarketing campaigns

alongside your search campaigns.

Remarketing campaigns allow you to reengage highly qualified

traffic that has already visited your site after clicking an ad.

Remarketing can be a powerful way to boost your conversion rates

and improve your return on ad spend.

For Display campaigns, we charge a small additional fee for set up

and management alongside your search campaigns.

For Remarketing campaigns, code must first be set up on your site

to collect visitor data before creating your campaigns. We charge a

small additional fee for set up and management alongside your

search campaigns.

6

DETAILS

Display campaigns are fantastic for

reaching new customers with image ads

who are browsing sites online, or to

strengthen your brand. You can also run

video ad campaigns on Youtube

through Display.

Please note we can not produce image ads in house at this time, so

if you wish to use custom made image ads you will need to provide

these to us. However, we can create responsive ads for you using

provided images, or images from your website.

UP TO £1000PMBasic PPC Growth Package

£95

£150

From £95 per month get weekly account

management and optimisation to keep your

campaigns performing at their best. This

includes: advanced keyword optimisation, cost

analysis, search term reporting, ad optimisation,

and much more.

Super PPC Growth Package

Add A Display Campaign+£10Add Remarketing+£20






and much more. Plus an elegant, jargon free

monthly report full detailed performance data.

Need something else? Call us 01543 520 241 7

FROM

FROM

tel:01543520241

£1000-£3000Basic PPC Growth Package

£190

£125From £125 per month get weekly account





and much more.











FROM

FROM

tel:01543520241


£270






and much more.



From £270 per month get weekly account management and optimisation to keep your







FROM

FROM

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£390






and much more.










Need something else? Call us 01543 520 241 1 0

FROM

FROM

tel:01543520241

£7000-£15,000Basic PPC Growth Package

7%For 7% total ad spend per month get weekly

account management and optimisation to keep

your campaigns performing at their best. This



and much more.


Add A Display CampaignFREEAdd Remarketing+£50

For 7.5% total ad spend per month get weekly








AD SPEND

7.5%AD SPEND

tel:01543520241

£15,000 OR MOREBasic PPC Growth Package

8%For 8% total ad spend per month get weekly





and much more.


Add A Display CampaignFREEAdd Remarketing+£75

For 9% total ad spend per month get weekly








AD SPEND

9%AD SPEND

tel:01543520241

GOOGLE SHOPPING

Up to 500 Products

£375

Google Shopping is a great choice for

online retailers, or just about anyone

looking to sell products online. Highly

measurable results in real time mean you

can make great returns even on tight profit

margin products. Plus, with Google

Merchant Centre, you can easily keep

your inventory up to date.

Up to 100 Products

From £100 per month, get weekly Google

Shopping campaign management including

initial data feed optimisation, advanced product

performance optimisation, search term

reporting and much more.

From £375 get weekly Google Shopping

campaign management including initial data

feed optimisation, advanced product

performance optimisation, search term

reporting and much more. Plus, an elegant

monthly report featuring all of the important

data on your campaign and product

performance.


FROM

£100FROM

tel:01543520241

DON'T SEE A PLANPERFECT FOR

YOU?If you need something different, just

give us a call and we will work out theperfect PPC management plan for you.

Please contact us for a quote01543 520241

[email protected]

FREQUENTLYASKED

QUESTIONS

FAQ

Are You The Cheapest PPC Agency?Although our prices are highly competitive, we do not aim to

simply be the cheapest. Our goal is to offer you the best possible

service, for a great price. We feel our pricing reflects this.

Please find below some common questions we think you might

want answers to! If you have a question that's not listed, please

feel free to call on 01543520241.

Do I Need To Sign A Contract?There is an initial agreement to sign, which simply states you

understand the service we are providing you, your responsibility to

pay on time, and also what we need from you in order to create the

very best results for your campaigns. For example, we like to keep

in touch with our clients regularly to make sure campaign and

business goals are always aligned.

What If I Change My Adwords Budget?If your Adwords budget changes, so will your monthly fee. This

allows you flexibility and makes sure you are receiving the right

level of service at all times.

Isn't Charging A Percentage Of SpendA Conflict Of Interest?

This is a common concern for businesses looking for fair PPC service

pricing. We will only ever advise you to increase your ad budget if

we believe it will improve your return, and we will present data to prove

this. Our pricing includes a mixture of fixed and variable pricing to

make sure the right price is paid by everyone.

Do You Use Auto Bidding Software?No. There is no evidence to suggest that automated bidding

software improves campaign performance, and many PPC experts

agree with this. Adwords has its own features which allow the use

of autonomous bidding strategies. We find a combination of these

features, and an experienced account manager does a far better

job than employing software.

Are You Fully Certified?Yes. We have Google Partner Agency status, and hold all available

Google certifications covering Search, Display, Shopping, Mobile,

Video and Google Analytics. We are also certified in Google Tag

Manager for advanced tracking implementation and goal set up. You

can check our certifications by going to

www.alrobertsdigital.com/aboutus/

Can You Guarantee Sales?PPC is one of the most powerful ways to bring new visitors to your

site, and increase your online sale/lead volume. However just like

with every other advertising channel, we can't guarantee a specific

level of success. PPC success depends on several factors

including: the right budget, a well managed account, quality landing

pages, great offer/product, and correct reporting. We will work with

you to make sure all of these aspects come together, to create the

best return on your ad spend.

Will You Pay Google For My Clicks?All costs incurred to Google for your ad clicks, must be paid directly to

Google through a valid payment method added to your Adwords

account. This transaction is made solely between your business and

Google, and we have no part in this. Under no circumstances will we

be held accountable for unpaid balances, nor will we make payments

to Google for you. If you would like to learn more about paying Google

for your ad clicks, please see this link.

https://support.google.com/adwords/answer/1704418?hl=en-GB

https://alrobertsdigital.com/about-us/

service and pricing booklet - a l roberts digital ppc services · ppc management pricing 5.overview...

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