serpica naro
TRANSCRIPT
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Personal and collective fulfilment at work
@InnMotion, July 2009
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Your Career: reality check
The linear ideal
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Your Career: reality check
What does it mean: Career
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Your Career: reality check
What I thought | What it really is
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What happens in Milano?
Services - Call Center- Chainstores- Pubs- Catering/Fairs
Creative Industries- Press- Fashion- Design- Advertising
“Shit work”
Milano is the city with the lowest unemployment rate in Italy.
Most of young people work mainly in 2 sectors
“My Career”
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Im a designer but I pay my rent working in a call center.
Im a journalist and I work in a pub to pay my bills
I earn 800 a month, work 10 hours a day. It’s fun and the money is enough. Ah, by the way... I live with my parents.
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Negative dynamic (what blocks action)(what blocks action)
★ Atomization ★ Expectation of happiness
BLACKMAILService Economy
CONSENTBrand Economy
high turnoverstagnant wagechronic disloyaltypart time
sensually self absorbingappetite for self direction flexibility
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How is businessorganized increative industries?
Contact with clients + ideas
Managing production + contacts with CS
Atomized, multitaskingcreative workforce
An example
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What’s consent about?
★Personal fulfillmentDoing something that you love doing★Learning new thingsHow to do things, improve knowledges (getting experienced)★MoneyBeing able to pay the bills
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Love-Growth-Cash Triangle
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Entry leveljob
Shit work but paysthe bill
It’s just a hobby
Love-Growth-Cash Triangle
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Love-Growth-Cash Triangle
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What’s consent about?
★Personal fulfillmentDoing something that you love doing★Learning new thingsHow to do things, improve knowledges (getting experienced)★MoneyBeing able to pay the bills
★ Social ValorizationCollective recognition from peers but especially: big players in the field
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Personal+Social
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How can we reach high fulfilment?
Is it a basichuman right?
Or an ideal that transforms most of the players into loosers?
Personal+Social
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Realty 1
I made it, Im working for a big brand
A shot of gratifying work product
Personal+Social
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Reality 2
Years go by
Personal+Social
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What’s consent about?
★Personal fulfillment★Learning new things★Money
★ Social ValorizationCollective recognition from peers but especially: big players in the field
★ Social/Environmental ImpactIs my job useful to society as a whole?
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Pentagram of Creative Work
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Fulfilmentwith big brands
Fulfilment withsocial brand(no greenwashing or flaky social responsability)
Pentagram of Creative Work
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Fighting precarity in creative industriescreative industries
★ Being able to defeat the monopoly of what is cool and desirable in our society.
★ Put an effort on building up a new type of consent (I want to work for them!)
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Build new opportunities
✦ Monopoly in the imagery/desire production is what allows companies:
• exploit workers• to sell their (often useless) products• promote lifestyles and relationships perpetrating a consumeristic society
• appropriate public spaces in the city for the same reasons
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Schema big brand
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Two Complementary Paths
★ Campaigns/Discourses• Free Work/Interniship• What is creative work• Creativity as a social process (no genius around)
• Oversupply of creatives• Universities as factories of precarious workers
• Digital rights• Commons• Intellectual Property
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Two Complementary Paths
★ New Scenario• Unions• Left wing parties• ONG• Small networks of producers• Cultural events• Occupied Factories• Social Brands• Public Spaces of social valorization
OXcars
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