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Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Wednesday, May 1, 13

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Page 1: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

Serious Marketing.Simply Executed.MOBILE READY WEBSITESWITH MINDBODY INTEGRATION

Wednesday, May 1, 13

Page 2: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

What Can Aurora Do For You?

• A website platform fully integrated with MINDBODY services

• Cost-effective creative and design services

• Full management over mobile and website content

• Manage your marketing from your website

• Personalized training, service and support

A lot. We've built everything you need into a single, well-oiled content marketing machine.

Wednesday, May 1, 13

Page 3: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

A Website Platform IntegratedWith MINDBODY Services

• Instant-on mobile webapps

• Custom-designed mobile websites

• Full-on websites

• MINDBODY integration on all three: mobile web app, mobile website, full site

Wednesday, May 1, 13

Page 4: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

A Website Platform IntegratedWith Your MINDBODY Services• Display your schedules

• New customer data flowsdirectly into your MINDBODY business account

• Display staff lists, classregistration

• Offer appointmentsand much more

Wednesday, May 1, 13

Page 5: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• Enter your Studio ID and confirm your activation code within your MINDBODY account

• That’s it!

A Quick Setup Tour ...

Wednesday, May 1, 13

Page 6: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• Pull up Pages and choose MINDBODY from the drop-down menu

Wednesday, May 1, 13

Page 7: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• Your most important MINDBODY servicesare now availableas pages!

Wednesday, May 1, 13

Page 8: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• Pick your service and instantlyit’s addedto your website menu!

Wednesday, May 1, 13

Page 9: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• Your classes now display and matchthe look of your site!

Wednesday, May 1, 13

Page 10: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• Your schedule displays seamlessly, matching your site’s look, feel

• Customers click “Sign Up” button and never leave your site!

Wednesday, May 1, 13

Page 11: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• The end result is a beautiful display of your interactive class offerings, along with instructor bios

Wednesday, May 1, 13

Page 12: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Cost-Effective CreativeAnd Design Services

• Create a professional webpresence that promotesyour brand

• A staff of creative expertsto custom design your fulland mobile web solutions

• A personal designer will work with you through the creative and design process

Wednesday, May 1, 13

Page 13: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Full Management OverMobile & Website Content

• Images, text, video• Drag-and-drop

functionality• Add and delete

pages• Centrally manage

your full andmobile sites

Wednesday, May 1, 13

Page 14: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Manage Your MarketingFrom Your Aurora Website

• Website marketing with full content management

• Social media marketing

• Email marketing

• SMS, Text, Mobile marketing (beta)

• Search engine optimization

• Promotional marketing

• Share content across multiple locations

Wednesday, May 1, 13

Page 15: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Website Marketing With Full Content Management

• Create and manage “call to action” buttons

• Collect data on prospects

• Acquisition marketing

• Retention marketing

Wednesday, May 1, 13

Page 16: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Social Marketing

• Facebook MINDBODYintegration

• Blog fully integratedinside your website

• Add posts to website, email blasts, mobile

• Push content to social media platforms

Wednesday, May 1, 13

Page 17: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Email Marketing

• Add content fromyour website

• Add blog postsfrom your website

• Pull lists andqueries from your MINDBODY account

Wednesday, May 1, 13

Page 18: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Email Marketing

• Manage campaigns, lists and reports in one location

• Get a granular look at your key stats: deliveries, opens, clicks, bounced messages and unsubscribes

Wednesday, May 1, 13

Page 19: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

SMS, Text Message Marketing• SMS, two-way text

message marketing (beta)

• Text confirmations,class reminders orevent notifications (beta)

• Deliver embedded linksto coupons, surveysand other value-addedcontent (beta)

Wednesday, May 1, 13

Page 20: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

SMS, Text Message Marketing

• Give customers controlover when and how theyreceive SMS messages

• Configure SMS messagesminutes, hours or daysbefore triggering an event

• Short URL takesmember to a mobile webapp where they can manage their information

Wednesday, May 1, 13

Page 21: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Mobile Marketing

• Send out mobile events,coupons and promotionsfrom your website

• Create quick response(QR) codes, whichdrive prospects tocall-to-action pages onyour mobile site

Wednesday, May 1, 13

Page 22: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Best Practices SEO

• Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking

• Simple, stable code is easily indexed by search engines

• Easy-access meta tags for titles, descriptions, keywords

Wednesday, May 1, 13

Page 23: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Promotional Marketing• Online stores with shirts,

hats and warm-up withyour logo and slogan

• No inventory to buyor maintain; no minimumquantities

• Revenue sharingopportunities

• Share products across two or more Aurora websites

Wednesday, May 1, 13

Page 24: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Share Content Across Sites

• Use a Content Key to share content across two or more Aurora websites

• Gain authorization to use content from other Aurora websites

• Restrict editing to the source where the content was originally deployed

Aurora can shareyour content to

multiple locations

Aurora can shareyour content to

multiple locations

Aurora sharesto multiplelocations

Aurora sharesto multiplelocations

Aurora sharesto multiplelocations

Wednesday, May 1, 13

Page 25: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

Personalized Training, Service, Support

• Client service representatives wholove to take your calls!

• Individual training

• Online trainingand support

help.liveeditaurora.com | (866) 353-7627

Wednesday, May 1, 13

Page 26: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

MINDBODY.LIVEEDITAURORA.COM

• Packages startat $29/mo. and range to $99/mo. for a site with unlimited pages

• Most one-time site conversion setup fees range from $799 to $1,399

Ask About Our Available Franchise Solution!

Wednesday, May 1, 13

Page 27: Serious Marketing. Simply Executed.… · Best Practices SEO • Every Aurora offering - full and mobile website, email, blog - feeds your overall SEO ranking • Simple, stable code

ICON.LIVEEDITAURORA.COM

Thank You!Visit MINDBODY.LiveEditAurora.com to learn more

about the MINDBODY-LiveEdit solution.

Like us on Facebook! Follow us on Twitter!

Wednesday, May 1, 13