EXPOMOBILE FOR ST. PETERSBURG Strategy of Company Development

Strategic investment partner of Saint Petersburg

Investment in the congress and exhibition business of Saint Petersburg

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20072007

20082008

20092009

History of creation of EXPOMOBILE

− making a decision about investing in the convention and exhibition business

THE COURSE OF EVENTS

20102010

2011 2011

− creation of the company which is the business-customer of the project: EXPOFORUM JSC

− development of the construction project of the international convention and exhibition centre

− consolidation of the businesses of EXPOFORUM JSC and LENEXPO JSC

− acquisition of shares of LENEXPO JSC

2013 2013 − business restructurisation: • EXPOFORUM JSC – the developer of the international convention

and exhibition centre• EXPOFORUM-INTERNATIONAL, Ltd. is organizer of conventions and exhibitions

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TO AVOID UNPRODUCTIVE COMPETITION

TO IMPROVE THE QUALITY OF SERVICES AT THE SITE

TO CREATE NEW CONDITIONS FOR COOPERATION IN THE MARKET

BUSINESS COMBINATION OF THE COMPANIES EXPOFORUM AND LENEXPO

• Creation of a favorable competitive environment• Combining potentials and teams of the companies• Renovation of the site area• Combining the management of the sites

LENEXPO before 2014

EXPOFORUM in 2014

History of creation of EXPOMOBILE

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Mission of the company EXPOFORUM

We aim to give momentum to the business of our customers through offering world class products and services

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Market capacity of St. Petersburg has doubledMarket capacity of St. Petersburg has doubled

Holding at the venue at least 120 exhibitions a year (currently about 60)

Holding at the venue at least 120 exhibitions a year (currently about 60)

Holding at the venue at least 60 congress events a year which are accounted for by the international statistics

Holding at the venue at least 60 congress events a year which are accounted for by the international statistics

Holding at the venue at least 5 of congress events having 1–3 thousand participants

Holding at the venue at least 5 of congress events having 1–3 thousand participants

Objectives

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Platform for creation of EXPOMOBILE

OUTDOOR EXHIBITION AREA OF 60 000 sq. m TOTAL AREA – 16 HECTARES

Congress and exhibition complex LENEXPO

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11 conference halls and meeting roomsTotal capacity – about 5000 peopleCentral Congress Hall – 2800 people

Platform for creation of EXPOMOBILE

Congress and exhibition complex LENEXPO

• multipurpose halls• cafes and restaurants• wardrobes and recreation areas• medical center• car parking (with a daily turnover

up to 2000 cars)

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Platform for creation of EXPOMOBILE

About 60 exhibitions a year, of which•30 – organized by EXPOFORUM•30 – organized by 15 outside organizers

About 60 exhibitions a year, of which•30 – organized by EXPOFORUM•30 – organized by 15 outside organizers

10 000 firms from 65 countries10 000 firms from 65 countries

The average number of visitors per one exhibition is more than 16 000 people

The average number of visitors per one exhibition is more than 16 000 people

More than a million visitors a yearMore than a million visitors a year

Congress and exhibition complex LENEXPO

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Characteristics of expo construction

Design characteristics of EXPOMOBILE At the present time Objectives

market share of St. Petersburg for its own projects about 35% about 40%

number of foreign partners in project implementation 4 up to 10

number of major international projects in the portfolio 3 5-6

number of projects at the site № 1 and № 2 in Russia 4 8 -10

utilization rate of the venue about 0,25(about 10 turns)

about 0,4 (about 16 turns)

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The principle of the long-term cooperation enshrined in the long-term contracts

The principle of the long-term cooperation enshrined in the long-term contracts

The principle of the opportunity to cooperate and develop projects

The principle of the opportunity to cooperate and develop projects

The principle of non-competitive relations between the venue and guest events

The principle of non-competitive relations between the venue and guest events

Basis of the strategy of formation of the congress and exhibition cluster in St. Petersburg

“A new road map”

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Industry potential for development

Agricultural complexAgricultural complex International Agricultural Exhibition-Fair AGRORUS

EXPOFORUMnot more than 9000 sq. mabout 300 participants at the conference

EXPOFORUMTRANSTEC NEVA EXHIBITIONSnot more than 20 000 sq. m

International Transport Exhibition TRANSTECExhibition of yachts, boats, equipment BALTIC MARINE FESTIVALInternational Conference and Exhibition on shipbuilding and shipping NEVA

Shipbuilding, shipping, yachtingShipbuilding, shipping, yachting

St. Petersburg International Economic Forum

Ministry of Economic Developmentof the Russian Federationabout 4700 participants

Macroeconomics Macroeconomics

International Forum of Jewellery Industry JUNWEX RESTECabout 13 500 sq. mJewelry industry Jewelry industry

“Wheel 1”: consolidation of organizersand projects

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Energetics3 projectsEnergetics3 projects

EXPOFORUM RESTECROSATOMnot less than 9000 sq. mmore than 1000 participants of the congress

Energetika & Elektrotechnika,St. Petersburg International Energy Forum, Regional Forum ATOMEX North-West

Scientific and industrial sector4 projects

Scientific and industrial sector4 projects

International Industrial ForumRussian Industrialist, St. Petersburg Technical Fair, Industrial Electronics, Automation

EXPOFORUMRESTECFarexponot less than 12 000 sq. m more than 1200 participants of the congress

Oil and gas industry3 projectsOil and gas industry3 projects

St. Petersburg InternationalGas Forum:InGAS Stream, Ros-Gaz-Expo, Boilers and Burners

EXPOFORUMFarexpoITEnot less than 15,000 sq. mmore than 1,500 participants of the congress

Industry potential for development

“Wheel 1”: consolidation of organizers and projects

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Car industry3 projectsCar industry3 projects

EXPOFORUM, Messe FrankfurtFarexponot less than 10 000 sq. mmore than 500 participants of the congress

Automechanika, Auto World,Motor Show

Medicine, pharmacology, biotechnology4 projects

Medicine, pharmacology, biotechnology4 projects

Bioindustry, Hospital, MEDICA, Pharmacy,IPhEB

EXPOFORUM, Messe DüsseldorfFarexpo, RESTECnot less than 9000 sq. mmore than 800 participants of the congress

Real estate and investments2 projects

Real estate and investments2 projects

Real Estate Fair, International Real Estate Exhibition, PROEstate

Exhibition Аigroupmore than 15 000 sq. m

Industry potential for development

“Wheel 1”: consolidation of organizers and projects

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The film industry 1 projectThe film industry 1 project

not less than 6000 sq. m KINO EXPO. Three film festivals

Landscaping and floristics2 projectsLandscaping and floristics2 projects City and Flowers EXPOFORUM

not less than 9000 sq. mmore than 300 participants of the congress

Fashion industry2 projectsFashion industry2 projects Fashion industry, Defile on the Neva Defile on the Neva

Farexponot less than 12 000 sq. m

Industry potential for development

“Wheel 1”: consolidation of organizers and projects

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International Agricultural Exhibition-Fair AGRORUSInternational Agricultural Exhibition-Fair AGRORUS

AUTOMECHANIKA ST. PETERSBURGAUTOMECHANIKA ST. PETERSBURG

International Specialized Exhibition CHILDHOOD PLANET

International Specialized Exhibition CHILDHOOD PLANET

International Industrial Forum RUSSIAN INDUSTRIALIST

International Industrial Forum RUSSIAN INDUSTRIALIST

International Conference and Exhibition BIOINDUSTRYInternational Conference and Exhibition BIOINDUSTRY

HOUSING AND PUBLIC UTILITIES OF RUSSIAHOUSING AND PUBLIC UTILITIES OF RUSSIA

International Forum ECOLOGY OF A BIG CITYInternational Forum ECOLOGY OF A BIG CITY

International Forum SENIOR GENERATIONInternational Forum SENIOR GENERATION

Platform for cooperation and development

Congress and exhibition projects implemented with the support of the St. Petersburg Government

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Small-Scale and Medium Industry of St. PetersburgSmall-Scale and Medium Industry of St. Petersburg

St. Petersburg International Innovation ForumSt. Petersburg International Innovation Forum

St. Petersburg Cultural ForumSt. Petersburg Cultural Forum

Competitions of Professional ExcellenceCompetitions of Professional Excellence

Saint Petersburg International Book SalonSaint Petersburg International Book Salon

Congress and exhibition projects initiated by the Government of St. Petersburg

Platform for cooperation and development

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Zoosphere and ZooshowZoosphere and Zooshow

Baltic Marine FestivalBaltic Marine Festival

Welding Welding St. Petersburg International Gas ForumSt. Petersburg International Gas Forum

Energetika & ElektotechnikaEnergetika & Elektotechnika

Specialized exhibitions

Platform for cooperation and development

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accommodation of representatives of the organizationsorganizers of the congress and exhibition activitiesconstruction workers of exhibition designsservice staffensuring the conditions for formation of the congress and exhibition cluster at the siteavailability and efficiency of services for the exhibitors and participants of conferences and exhibitions

“Wheel 2”: development of services

The park of design offices, service companies and representative offices

The total area of the business center is 600 sq. mincluding 29 offices having the total area 348 sq. mand a conference hall of 37 sq. m

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• 50,000 sq. m of exhibition space in 3 pavilions• 40 conference halls and meeting rooms• The central conference hall for 4270 people• The total area of the complex is 56 hectares• Two hotels with 446 rooms• Parking for 5200 cars

“Wheel 3”: a new venue

The international convention and exhibition complex EXPOFORUM in 2014

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Exhibition and exchange of contactsExhibition and exchange of contacts

3D interactive displaysand expositions3D interactive displaysand expositions

Year-round on-line exhibition at your fingertips: electronic shows on the gadgets

Year-round on-line exhibition at your fingertips: electronic shows on the gadgets

“Wheel 4”: media format of events

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Creation and development of the leading congress and exhibition projects in the energy, oil and gas industries at the siteCongress of the Federation of European Biochemical Society (2013)International Convention SportAccord (2013)World Energy Congress (2016)International Conference on the Liquefied Natural Gas (2019)World Gas Congress (2021)

Consolidation of the Russian organizers of the congress and exhibition activities in the fuel and energy complex

Involvement of the leading international congress and exhibition projectsInvolvement of the major international organizers with the network congresses and exhibitions

“Fuel”: world events

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There are only partners for us in the market

We consolidate the projects on the same subject at our site for the purpose of enlarging and improving the status

We create the conditions for the business development of our partners on a new level

We invite foreign partners to work on our market in the framework of the consolidated projects

“Fuel”: competitive positioning

Messe Frankfurt GmbH (Germany)Reed Exhibitions (Great Britain) ITE Group Plc (Great Britain)Dolphin Exhibitions Ltd. (Great Britain)

Suomen Messut (Finland)Lahden Messut (Finland) Messe Duesseldorf GmbH (Germany)Messe Essen GmbH (Germany)

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Financial incentives, benefits and discounts for the partnersDiscount for the size of the rented areaDiscount for the rent of space in the off-season periods (January and July)Discount for the accelerated paymentDiscounts for the regular and unique customersPackage discountsMultimodality and multifunctionality

High utilization rate of the spaces

“Engine”: to increase profits for organizers and participants

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Lobbying the adoption of the basic legislation relating to the congress and exhibition activities both in the city and in Russia

Joining efforts for establishment of the Convention Bureau in St. Petersburg

Creation and promotion of the List of priority congress and exhibition projects for the public authorities

“Road safety”: public-private partnership

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• Formation of the company’s structure

• The choice of development priorities

• Development and accumulation of partnerships

• Creating a “pool” of the key projects

Stages of construction

20122012 20142014 20182018

• Construction of a new international congress and exhibition center

• Creation of structures of the congress and exhibition service

• Formation of an effective loading program

• Creation of a new congress and exhibition market in St. Petersburg

Creating the enabling environment for development

Creation of the effective mechanisms for development

Implementation and development

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Company event profit up four-foldCompany event profit up four-fold

Defended and developed important projects in a tight competitive market (Zoosphere)

Defended and developed important projects in a tight competitive market (Zoosphere)

Launched umbrella projects for market consolidation with international brands (St. Petersburg International Health Forum, Russian International Energy Forum, Automechanika, Medicine, Welding)

Launched umbrella projects for market consolidation with international brands (St. Petersburg International Health Forum, Russian International Energy Forum, Automechanika, Medicine, Welding)

Best-in-Russia projects (professional skill competitions, etc.)

Best-in-Russia projects (professional skill competitions, etc.)

Integration with Gazprom (received sponsorship for 4 community projects and new status for the International Gas Forum)

Integration with Gazprom (received sponsorship for 4 community projects and new status for the International Gas Forum)

Milestones for 2012

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