serendipity management master class in fablab, st.petersburg 24.10. 2013
DESCRIPTION
Introductory slides for the workshopTRANSCRIPT
Serendipity Management Master class
Ilkka Kakko! FabLab, Saint Petersburg, Russia 24.10.2013.!
The benefits of coworking
© Lee Fleming 2004 /HBR November 2004!
Discovery consist of seeing what everybody has seen and thinking what nobody has thought
Albert Szent-‐Gyorgyi
Postnormal era is here!
• The “Big Shift” "- The most useful information is flowing"- The most dynamic way to motivate is “movement”"- The driving force is passion"- The most effective way to organize resources is based on CNOs (Collaborative
Networked Organizations) "- The competitive edge comes from understanding serendipity and diversity"- The potential for new ventures is measured by social capital"- The ultimate happiness is achieved with Work – Learn – Play integration"
• Pull society!- Attract - pull instead of push"- Platforms (virtual and physical) --- to share, to co-create, "
*) Ref: “Postnormal era” was coined by Stowe Boyd, Big Shift is a term by John Hagel et al “The Power of Pull”"
Big Shift ?
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h2p://blogs.wsj.com/atwork/2013/03/13/sxsw-‐ausDn-‐workplace-‐trends-‐serendipity-‐is-‐the-‐new-‐synergy/
Serendipity
Definition: • Serendipity is a quality of
mind, which through awareness, sagacity and good fortune allows one to frequently discover something good while looking for something else"
• In many cases also the process leading to serendipitous findings"
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Background: • The Persian fable from 6th
century ”The Adventures of Three Princes of Serendip”"
• Horace Walpole, Robert K. Merton elaborated further"
"
Work
Learn Play
Examples of serendipity
Science: Archimedes"Columbus"Penicillin"X-rays"Teflon"
Post-It notes"More than 200 examples è"SMS, Viagra, "
Business: • XeroxPARC, 3M, Pixar,
Google, MIT Media Lab, Virgin, "
• Ice Hotel (Ice Bars)""
Work
Learn Play
Elements of Serendipity
Elements: • Unexpected (event,
encounter, use), surprising and odd findings, contradictions "
• Insight, discovery"
• (to capture)"
• Value"
• Prepared (mind, community, organization)"
The challenge : • To understand it"
• To create environments for it"
• To harness it!"
"
The picture, Stephann Makri / SerenA project!
Plan, design, engineer, manage, harness….. So far I have found several ways to describe it:"
"”Planned serendipity”, Muller&Becker""”Design for serendipity”, Hagel&Seely Brown&Davison""”Maximize serendipity around you”, Nassim Nicholas Taleb""”Engineering serendipity” ""”Cultivating serendipity”""… also serendipity engines, serendipity machines are mentioned"
Coincidensity – diversity and density (Stowe Boyd / Matt Biddulph)"Synchronicity – Joseph Jaworski et al. (Jung….)""My terminology: ""> ”Harnessing serendipity” on individual and community level and"> ”Serendipity management” on institutional and organizational level"
The benefits of coworking
© Lee Fleming 2004 /HBR November 2004!
Discovery consist of seeing what everybody has seen and thinking what nobody has thought
Anabel Quas-‐ Haase presentaDon / YouTube: h2p://www.youtube.com/watch?v=CxMPvTjB3uA#!
Three types of serendipitous findings
© Lee Fleming 2004 /HBR November 2004!
Business dilemma –” the inbalance of arrows”
Performance/control:
To minimize errors!
Predictability vital!
!
Insights:
Weak ties elementary!
Social capital important!
Work
Learn Play
GLOW; netWork Oasis, Joensuu Science Park!
Definition of Serendipity Management
! “Serendipity management is a comprehensive set of tools and facilitation methodologies, which through:!
!* workspace design, both physical and virtual !!* facilitation of unexpected encounters and !collective insight !
will support the emergence of new combinations of competences and the generation of breakthrough ideas.”!
(h2p://karostech.fi/services/#serendipity)
How to design for Serendipity – case Oasis
Physical Space: • Chance encounters ”Coincidensity”!
- Peripatos"- Kitchen"- Serendipity Cafe"- Temple of Challenge"
• Space for insight ”Aha, Heureka”!- Sauna, Katharsis"- Tandem Chambers"- Temple of Challenge"
• Value creation ”Work, work…”!- Hall of Potential"- Hall of Results"
Facilitation: • The code of conduct"
Four zones: privat, semi-privat, semi-public and public"
• Prepared mind, community, organization!
Work
Learn Play
netWork Oasis, Joensuu Science Park!
How it looks like – netWork Oasis in Joensuu
© Lee Fleming 2004 /HBR November 2004!
Virtual collaboration platforms
Virtual Space:
• Chance encounters!- Flow of information!- Social Media!
• Engineering (apps)!- Open or closed !
• Embedded system!- Identity !- ”Digital totem pole”!
Community:
• Inverse serendipity!
• Weak ties elementary!
• Social capital created!
Work
Learn Play
GLOW; netWork Oasis, Joensuu Science Park!
Vital elements of Oasis philosophy
Encourage Diversity: • “Connecting generations”"• Combining Arts, Science
and Business"• Multidisciplinary approach
"
Respect Serendipity: • Be prepared for the
unexpected, take surprises positively"
• Communicate with your community"
• Cultivate personal skills and attitude"
FlexLab opening in Joensuu Science Park, September 2004!
Serendipity management vs project management
© Lee Fleming 2004 /HBR November 2004!
© Kakko & Inkinen, Science and Public Policy, 36(7), August 2009, pages 537–548, Oxford University Press
Serendipity on personal level
# Be the manager of your calendar!!”Sense of urgency”!
# Change your daily routines every now and then!!”Who can I surprise today”!
# Attend events, conferences, barcamps etc, also those outside your interest zone!
!”Get out of your interest zone”!
# Trust intuition!!”If it feels right, just as well it might be right”!
# Spend time in nature, explore, relax!!”Just do it! Let yourself be insightful”!
!
Serendipity on community level
# Forget networks and networking >> communities rule!!
!”Where do I belong?”!
# Follow your passion!
!”Passion before profit”!
# Focus on your community portfolio!
!”Sharing is caring”!
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!!
What it takes?
! !
!”There is no more powerful way to attract new ideas and interesting and inspiring people to you, than leading a meaningful life!”!
Muller&Becker 2012!
Thank you!
For further information: "Ilkka Kakko "
+ 358 50 536 2941!
Twitter: @Serendipitor "
www.karostech.fi "
www.respectserendipity.com!