september 21 - 23, 2014 hilton virginia beach oceanfront 2014 fall … · september 21 - 23, 2014...

Medical Group Management Association®

Virginia

VMGMA Fall ConferenceSeptember 21 - 23, 2014

Hilton Virginia Beach Oceanfront

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President’s Message


Virginia

Pre Conference Sessions ACMPE Overview

Jen Garrett, CMPE AdministratorVirginia Endoscopy Group, LLCRichmond, VA

Lucien Roberts, III, FACMPEAsst. AdministratorGastrointestinal Specialists, Inc.Richmond, VA

The value and significance of Certifica-tion and Fellowship are being promoted more widely – specifically to physicians and hospital executives – because earn-ing the CMPE and FACMPE credentials not only provides personal benefits to

an administrator but provide physicians, medical practices, hospital systems and the health-care sector with the kind of forward-thinking leadership that brings financial and organizational success. This ses-sion will identify, cultivate and motivate those that may be interested in pursuing the next step in your career. Congratulations on your decision to attend the ACMPE overview session. You are about to embark on a wonderful experience. "Many of life's failures are people who did not realize how close they were to success when they gave up." --Thomas A. Edison

Executive Level ClassHospital/Physician IntegrationCapped at 25 attendees.

Carol Alexander, PrincipalStroudwater AssociatesAtlanta, GA

Over the three day, 1.5 hour per day Executive track, we will conduct a successive building of knowledge on the topic of Hospital/Physician Integration. Physicians, hospitals and health systems are working on a multitude of issues to comply with various stages of the Affordable Care Act. Understanding where to start and how to assess your progress toward becoming truly inte-grated will be addressed in this presentation.

We will explore the complexity of hospital physician employment and practice management and provide examples of alternative models used to achieve physician alignment. We will also discuss critical ele-ments required to become fully integrated. Over the three day course we will highlight important aspects of patient care models including discussions on incorporating patient centered medical homes, ACO, bundled payments and population health management as part of your hospital/physician alignment strategy.

NOTE: This class will continue over 3 days and is for the experienced medical management professional.

You must register for these pre conference sessions.

We appreciate that you consider attending the VMGMA Fall Conference

as you look for ways to expand your professional knowledge and continue your educational pursuits. Through your feedback, we have continued with the format of providing more break-out sessions with a greater emphasis on timely topics and opera-tional content.

Also, through member feedback, we are presenting for the first time an executive level class featuring Carol Alexander who will be speaking on Hospital/Physician Integration. This class will start Sunday afternoon and

continue early Monday and Tuesday mornings, allowing participants to still attend the educational core conference opportunities. Space is

limited so be sure to register early.

During the regularly scheduled conference, Mary Kelly, former Navy Commander and nationally recognized speaker, will speak on Leader-ship Strategies to Improve Productivity, Profits and Communication. We welcome back Elizabeth Woodcock speaking on Customer Service and Meaningful Use Stage Two, Bob Barry and John Bredehoft on Effective Documentation and Investigating Employee Complaints and Jamie Verkamp on New Marketing Initiatives to Improve Patient Referrals and Effectively Marketing Your Ancillary Service Offerings. Donny Reyes, from Eastern Data, will guide you through Core Measure 15: Security Risk Assessment. Carol Miginsky, with RCM&D, will provide advice on how to handle The First 24 hours After a Serious Event in your practice.

VMGMA Educational Conferences are a great way to network with your colleagues, share challenges and meet the needs of your practice and patients. Per previous attendee feedback, specialty groups will sit together during lunch on Monday to facilitate further networking opportunities. Please go to our website at www.vmgma.org to register for this event. We look forward to seeing you in Virginia Beach.

VMGMA Fall Conference | Register online at www.vmgma.org

Shirley Woodrow, CMPEVMGMA President

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Program OverviewKEYNOTE SPEAKER Master Your World:

10 Dog-Inspired Executive Leadership Strategies to Improve Productivity, Profits and Communication

Mary C. Kelly, PhD, CDR, US Navy (Retired)Author, Speaker, Professor, ConsultantProductive LeadersDenver, COLeadership is creating a vision as well as executing the strategy. Leadership is also why people, and companies, succeed or fail. Some people believe leadership is limited to the people at the top, but real leadership happens at all levels in every organiza-tion. True leaders strategically plan and implement long-term programs to ensure tactical growth.

Everyone benefits when managers and leaders apply three core techniques, and then refine them with seven critical applica-tions. Engaging and immediately applicable, this inspirational program is packed with tools to get results.

Learning Outcomes:• Learn what most employees are not getting from their leaders

and managers that they need to be more effective.

• Implement actionable items to create cohesive teamwork, im-prove personal and professional productivity and better engage those around you.

• Discover how to use your networks and relationships to further your influence and your business.

• Be able to track the strengths and weaknesses of your teams to best assign tasks, align goals and achieve optimal outcomes.

• Find the key to being happier at work (and at home) by applying the Master Your World techniques.

Mary Kelly’s book, Master Your World – 10 Dog-Inspired Ex-ecutive Leadership Strategies to Improve Productivity, Profits and Communication, will be given to all attendees and is sponsored by VMGMA Bronze Corporate Sponsors (Availity, Chas Lunsford Sons & Associates, Goodman Allen & Filetti, Hudson Healthcare, Medical Mutual, Medical Protective, MSVIA, Prince Parker & Associates, RCM&D, The Focused Group).

BREAKOUT SESSIONS15 Ways to Grow Your Business in Every Economy

Mary C. Kelly, PhD, CDR, US Navy (Retired)Author, Speaker, Professor, ConsultantProductive LeadersDenver, COYou are wonderful with patients, you understand what you need to do to stay current in your field, and you have a great staff, but running a business is tough. Working in the medi-cal profession today involves all kinds of other tasks as well. In this fast-paced, dynamic, and fun session, Mary incorporates workable solutions for today’s tough business problems. Learn how to maximize your time, energy and resources for greater productivity.

Learning Outcomes:• Learn how to put together a dynamite, well-organized business

plan that defines your business strategy with Mary’s fill-in-the-blank template.

• Discover how to use your business relationships to further your business with a structured referral system.

• Be able to track the strengths and weaknesses of your teams to best assign tasks, align goals and achieve optimal outcomes.

• Implement actionable items to create cohesive teamwork, im-prove personal and professional productivity and better engage those around you using a daily tracking tool.

The New Realities of a Medical Practice

Carol Alexander, PrincipalStroudwater AssociatesAtlanta, GAThis session will provide a solid understanding of how medi-cal practices will be expected to change over the coming years. With the influence of the Affordable Care Act, aging patients, physician shortages, and a payment system that is in transition, practices will not be sustainable under the current operational model. Focus will be given to alternative practice models and the effect of population health management on our primary care physician practices today incorporating discussion on the influence and effect that employers, insurance plans and newly insured (exchange or expanded Medicaid) will have on our physician practices.

VMGMA Fall Conference | September 21 - 23, 2014 | Virginia Beach, VA

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Breakout Sessions


Virginia

Customer Service That Rocks!

Elizabeth Woodcock, MBA, FACMPE, CPCSpeaker, Trainer, AuthorWoodcock & Associates/Woodcock & Walker ConsultingAtlanta, GA

Learn 25 proven techniques to ensure top-notch customer service in your medical practice in this fast-paced, high-energy session. Perfect for managers striving to improve service throughout the practice, as well as those staff who are empowered to deliver it. Attend this edu-cational program to learn proven techniques to delight your patients and ensure they keep coming back!

• Learn methods to improve customer service at your medical practice;

• Discover strategies to enhance service over the phone and face-to-face;

• Identify opportunities to improve the quality of your patients’ wait and the timeliness of your telephone response time.

As a member of the front office team, you work at a time when patients have become much more demanding. Just as more patients are making more demands on your time, so are payers, regulators and seemingly everyone else with whom you and your practice come in contact.

How do you juggle these many responsibilities and provide friendly, personal service when you may be feeling flustered or rushed? It’s not easy but as practice management expert Elizabeth Woodcock ex-plains, it comes down to having the right tools and strategies, know-ing how to use them, and, most of all, having the right attitude. In this presentation, Elizabeth shows you the many tools and techniques that you can use to improve customer service.

Meaningful Use: Gearing Up for Stage TwoIn 2014, Stage Two of the government’s EHR Incentive Program began, yet confusion reigns. To date, billions of dollars of incentive funds have been paid to eligible physicians and providers across the United States. The rules to gain your incentive are changing, whether you are a first-timer or a seasoned participant ready to launch into Stage Two. The important question: Is your practice ready?

Experienced medical practice expert Elizabeth Woodcock guides you through the requirements for Stage Two and how to avoid common mistakes.

• Discover what objectives and measurements the government requires in Stage Two and what it will take for your providers to successfully qualify;

• Determine the changes that the government confirmed for 2014;

• Recognize the implications of the changes and how to gear up for those changes today;

• Understand the repercussions of not participating based on pen-alties that will be applied in 2015.

Gain knowledge about Stage Two in this dynamic and informative session and learn the answers to questions that you might not even thought to ask. Join us in this session to gear up for Stage Two of Meaningful Use.

New Marketing Initiatives to Improve Patient Referrals

Jamie VerkampManaging Partner and Chief Speaking Officer(e)MergeKansas City, MOIn the reality of our shifting economic climate, successful, business-minded

medical practices are shifting the way they approach marketing. Suc-cessful practices are now putting the focus back on their patients and using innovative marketing strategies that bring greater return on their investment. You can expand your practice in this economy, and during this session you will learn what it takes to make that happen. You will learn key marketing initiatives you can implement right away in your practice to increase your new-patient volume and success-fully market to your current patients to increase patient retention and referrals, including:

• Attract new patients using online and offline marketing strategies;

• How to create “wow” patient experiences that will increase referrals;

• Effectively market to your current patient base.

Business Development: Effectively Marketing Your Ancillary Service Offerings

Medical practices, just like other businesses, have the opportunity to grow their business in a number of service lines and product or ser-vice offerings. As more physicians and clinics differentiate their busi-ness offerings, marketing strategies and business development goals must adjust accordingly. During this session, we will discuss how to specifically grow the ancillary services offerings related to your medi-cal practice. You'll hear examples of other healthcare organizations who are reaching out to their community to develop and further fos-ter profitable referral relationships. Strategies to further promote and grow these unique healthcare offerings will be shared and discussed to guide you in creating a plan for your ancillary service or product line.


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Breakout Sessions Core Measure 15:

Security Risk Assessments Demystified

Donny Reyes, DirectorService DeliveryEastern DataVirginia Beach, VA

Do you rest easy knowing that your practice’s network is secure and properly protects your patient’s data? Are you confident enough in all of the areas of your computing resources to know that you could pass a potential security audit without having to become an IT guru? In this session, you will have a chance to walk through in layman’s terms a comprehensive network risk assessment conducted specifically to satisfy meaningful use requirements, HIPAA HITECH guidelines, and protect all aspects of your network that could potentially store or transmit electronic Patient Health Information (ePHI) and potentially lead to a privacy breach. From this session you will:

• Know what questions you need to ask of your IT vendors and solution providers beyond the standard Business Associate agree-ment;

• What information you should be receiving on a regular basis to ensure continuous HIPAA compliance;

• What solutions you should be evaluating.

A brief overview of the implementation of solutions such as secure efaxing, secure messaging, mobile device management, patient portals, backup and disaster recovery and how “The Cloud” figures into all of these will also be included to help you understand how each plays a role in your practice and in your risk assessment.

The First 24 Hours After a Serious Event

Carol Miginsky, BSN, CPHRM, DFASHRMAVP Risk Management ConsultantRCM&DWinchester, VAThis session will discuss disaster plan-ning to provide working procedures for

a physician’s office in the event of a catastrophic event that disables the medical and business functions of a medical practice. This presenta-tion will assist you to provide continued operational capability to the greatest extent possible so that the work of a medical practice may continue with as little interruption as possible. The severity of the event and the expected duration of the problem will determine the reaction to a potentially crippling situation.

Effective Documentation:Don’t Get Me Wrong

Robert J. Barry, MemberKaufman & Canoles, P.C.Norfolk, VA

John Bredehoft, MemberKaufman & Canoles, P.C.Norfolk, VAWe have all heard the sports expression, the best offense is a good defense. In an agency hearing or in a courtroom, the best defense is only available if you first went on the offense and prepared good, contemporaneous documentation. This session will provide recommended techniques for effective workplace documentation. Additional information will be provided regarding which types

of documentation should be kept and how long these records must be maintained.

Investigating Employee Complaints: Heard It Through the GrapevineIn today’s workplace, employees are more likely than ever to make both oral and written complaints about working conditions, supervi-sors and co-workers. This session will offer professional guidance for handling employee complaints, including those which legally must be investigated and resolved and those which may be handled less formally. Practical tips for employers responding to complaints, as well as suggestions to reduce legal risks, will be presented.


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Programs at a Glance


Virginia

9/21 TimeACMPE Credits

AAPC Credits

SUN 2:00 - 3:30 pm 1.5 0.0

3:30 - 5:00 pm 1.5 1.5

5:00 - 6:30 pm

9/22 Time General Session Breakout Breakout Breakout BreakoutACMPE Credits

AAPC Credits

MON 7:00 - 8:30 am1.5

7:30 - 8:45 am

8:45 - 9:00 am

President's Message State Legislative

Update

9:00 - 10:30 am

Master Your World: Executive Leadership Strategies to Improve Productivity, Profits &

Communication Mary Kelly 1.5

10:30 -11:00 am

11:00 - 12:15 pm

New Marketing Initiatives to Improve

Patient Referrals Jamie Verkamp

15 Ways to Grow Your Business in Every

Economy Mary Kelly

Core Measure 15: Security Risk Assessments Demystified Donny Reyes

Effective Documentation

Bob Barry & John Bredehoft 1.25

12:15 - 1:30 pm

1:45 - 3:00 pm

Customer Service that Rocks!

Elizabeth Woodcock

The New Realities of a Medical Practice Carol Alexander

Core Measure 15: Security Risk Assessments Demystified Donny Reyes

Investigating Employee Complaints


3:00 - 3:30 pm

3:30 - 4:45 pm

Meaningful Use: Gearing Up for Stage

Two Elizabeth Woodcock

Business Development: Effectively Marketing Your Ancillary Service

Offerings Jamie Verkamp

15 Ways to Grow Your Business in Every

Economy Mary Kelly

The New Realities of a Medical Practice Carol Alexander 1.25

6:00 - 7:00 pm

7:00 - 8:00 pm

9/23 Time General Session Breakout Breakout Breakout BreakoutACMPE Credits

AAPC Credits

TUES 7:00 - 8:30 am1.5

7:30 - 8:30 am

8:30 - 9:00 am Vendor Thank You

9:00 - 10:15 am

Customer Service that Rocks!

Elizabeth Woodcock

The First 24 Hours After a Serious Event Carol Miginsky

New Marketing Initiatives to Improve

Patient Referrals Jamie Verkamp

Effective Documentation


10:15 - 10:30 am

10:30 - 11:45 am

Meaningful Use: Gearing Up for Stage

Two Elizabeth Woodcock

The First 24 Hours After a Serious Event Carol Miginsky

Business Development: Effectively Marketing Your Ancillary Service

Offerings Jamie Verkamp

Investigating Employee Complaints


TOTAL POSSIBLE CREDITS = 13.75 12.5

Monday Block = 7.0

DINNER: Sponsored by Professionals Advocate Insurance Co.

Executive Level Class: Hospital/Physician Integration (cont.) - Carol Alexander Breakfast Will Be Served

BREAK: Sponsored by HandCraft Linen Services/LabCorp/Professional Risk Associates/ The Doctors Co./Wells Fargo

LUNCH: Sponsored by MAG Mutual & Nixon Unform Service and Medical Wear

BREAKFAST: Sponsored by HandCraft Linen Services/LabCorp/Professional Risk Associates/ The Doctors Co./Wells Fargo

BREAKFAST: Sponsored by HandCraft Linen Services/LabCorp/Professional Risk Associates/ The Doctors Co./Wells Fargo

Tuesday Block = 4.0Sessions

ACMPE Overview: Jen Garrett, CMPE; Lucien Roberts, III, FACMPE

WELCOME RECEPTION: Sponsored by MAG Mutual/Nixon Uniform Service and Medical Wear


COCKTAILS IN EXHIBIT AREA: Sponsored by HandCraft Linen Services/LabCorp/ Professional Risk Associates/The Doctors Co./Wells Fargo

Executive Level Class: Hospital/Physician Integration - Carol Alexander

Executive Level Class: Hospital/Physician Integration (cont.) - Carol Alexander Breakfast Will Be Served



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Programs at a Glance

ACMPE CreditsThis VMGMA 2014 Fall Conference is approved for 13.75 CEU hours for the American College of Medical Practice Executives.

CEU APPROVED*

Make your hotel reservations by calling Hilton at (800) HILTONS. Mention the Virginia Medical Group Management Association Fall Conference to receive the group discount: $149/night single or double + taxes.Reservation Group Rate Cutoff: August 27, 2014, or when block is filled.

Conference Registration

Educational Credits

AAPC CreditsThe VMGMA 2014 Fall Conference is approved for 12.5 CEU hours by AAPC. Granting of prior approval in no way constitutes endorsement by AAPC of the program content or the program sponsor.

PHOTOGRAPHYBy registering for this event, you give the Virginia MGMA permission to publish photographs that may include you.

SEPT 21-23 SEPT 22 ONLY SEPT 23 ONLY

$225 $175 $100


$275 $200 $125


$325 $250 $125


$375 $275 $150

NON-MEMBERS (Registration Fees BY Aug 27, 2014)

(Registration Fees AFTER Aug 27, 2014)

VMGMA MEMBERS (Registration Fees BY AUG 27, 2014)

(Registration Fees AFTER Aug 27, 2014)

Hotel Reservations


VMGMA Fall Conference RegistrationOnly available online: www.vmgma.orgClick on the Fall Conference brochure to begin. Members may bring non-members from your practice at member rates. One registration form per person is required.

Register by August 27, 2014 and SAVE.

VISA, MasterCard, Discover or checks payable to “VMGMA” accepted. Checks should be mailed to VMGMA, P.O. Box 263, Sandston, VA 23150.

CANCELLATION POLICYCancellation of program registration must be postmarked by August 27, 2014 and is subject to a $50 processing fee. No refund will be made after this date. If sending a substitute, please notify VMGMA. If the substitute is of a different VMGMA status, the registration fees will be adjusted. If it is necessary to cancel the program, we will maintain a credit balance or refund the registration fee. VMGMA cannot be held responsible for any travel cancellation fees.

QUESTIONS?Contact the VMGMA office at 804.328.3344 or email [email protected].

VMGMAP.O. Box 263Sandston, VA 23150

DIAMOND GOLD SILVER

BRONZE

VMGMA 2014 Corporate Sponsors


Virginia

VMGMA Fall Conference September 21 - 23, 2014 Hilton Virginia Beach Oceanfront

september 21 - 23, 2014 hilton virginia beach oceanfront 2014 fall … · september 21 - 23, 2014...

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