september 2007

The Source • 1Issue 75 - September 2007 Issue 75 - September 2007

A window into the world of RootsRootsRootsRootsRoots Issue 75 • September 2007

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Text for sub-head to go here hopefully this will work and look decentORIGINAL ROOTSHaving played many roles at the company since it started in 1973, Lyn Frankel

is today a central figure in the success of Roots on the West Coast

2 • The Source Issue 75 - September 2007

PublishersMICHAEL BUDMAN, DON GREEN

EditorROBERT SARNER

Editorial AssistantCARLY ANDERSON

The Source is published every monthby Roots Canada Ltd. We welcomeletters from readers for publication.Please address all correspondence toThe Source, Letters to the Editor, RootsCanada, 1400 Castlefield Ave., Toronto,Ontario, M6B 4C4 or by email [email protected] Letters may beedited for length and clarity.

Each issue of The Source is alsoavailable, in an abridged version, on theRoots website at www.roots.com

DepartmentsFRESH INK

GUESS WHO JUST DROPPED IN

OPPORTUNITY KNOCKS

MOMENTS THAT MATTER

GREEN TIPS

HEALTH TIPS

STAYING POWER

I N S I D EI N S I D EI N S I D EI N S I D EI N S I D EI S S U E 75I S S U E 75I S S U E 75I S S U E 75I S S U E 75

SPECIAL DELIVERYA selection of recent letters from the world of Roots

EXTRA! EXTRA!In keeping with our monthlypublishing schedule, the nextissue of The Source will appear inlate September.

• The Source wants to hear from you.Please send your letters to Robert Sarnerat [email protected]. Letters may beedited for length and clarity.

DEPT. OF CLARIFICATION

- Please address any corrections, relevantupdates and revisions to [email protected]

In Issue 74 of The Source, the ‘New andNoteworthy’ column featured an item onthe Roots Modular Backpack entitled“The perfect companion for yourlaptop.” Please note that thecompartments on the inside of the bagcannot be moved around. Only thewallet/waist pouch element can betransferred to the interior of the bag.

GOOD SERVICE IN ACTIONI just wanted to share somepositive feedback about twostaff at our store. We recently

WHAT A CHARMI would like you to know thatyour store employee JanetVanderhor, who recentlylooked after me, went out of herway to satisfy my request forone of your promotional leathercharms.

Janet did not have to mail itto me, but she did! She wantedme to have it prior to myupcoming trip to Whistler.

It was a nice gesture on herpart and much appreciated.Joan HoneymanVancouver

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A WINNING TEAMA few weeks ago, I kept hearingon the radio of all the plans forthe launch of the much-antici-pated new Harry Potter book,which was a huge event world-wide.

Here in Canada, the focuswas on the Indigo bookstorechain and the parties at each oftheir locations to celebrate thebook release. Their staff weredecked out in special T-shirtsmade by Roots to add to theparty atmosphere.

After listening to the reports,I started smiling and my wifeenquired into my well-being. Iexplained to her that it was aproud smile. It came from thepride I felt for our team sincewe were the silent playersbehind the scenes who helped tomake the Indigo events happenwithin a limited timeframe.

We received the blank shirtsand turned them around quickly.We then got the finished(printed) product back andproceeded to build more than200 store packs before shippingthem to Indigo. We took care ofall the logistics surroundingthese events, additional re-sources, etc. and to keep theprocessing costs down, wedelivered with our own truck. Ithink my wife was bored but Ihad to give her all the details sothat she could understand mystrange smile.

All this was possiblebecause various people at Rootscame through once more on a

special project. All concerneddeserve to be recognized forsuch exemplary work. Inparticular, David Jackson, inthe Business To BusinessDepartment, must be saluted forhis efforts. There are times whenhe drives us crazy but he is easyto work with and like good winehe seems to be getting betterwith age. He coordinated all thesales and administrative parts ofthis exercise including liaisingwith the customer continuouslyto get us answers quickly.

Events such as these aremoments of great pride andmotivation for me. They makeme proud to be a player on theRoots team.Bob Baker, DirectorRoots Distribution Centre

ORIGINAL ROOTSWith her unique vantage onthe evolution of Roots sinceits inception, Lyn Frankel hasplayed many roles in thegrowth of the companyincluding its current successon the West Coast.

THE SOURCE TURNS TWORoots in-house magazinemarks anniversary withbenchmark issue

MORE ROOTS PLANTEDIN ASIAIn another major step forward,flagship store opens in China

SENSATION MODE HITSTORONTONew fall looks of Rootspremiere at free outdoorfashion show

SPREADING THE WORDRoots participates in inauguralspa-related consumer fair inAspen

NEW LOOK FORROOTS PROMENADEStore opens to rave reviewsafter renovation

LOS ANGELES GALAXYCOMES TO ROOTSBeckham-led team drops in toflagship store during Torontovisit

had a great customer who camein on a Friday evening. Theyoung woman was looking atour Eco bags. When I told herabout the special promotionconnected to the bag, shebought it. She said she wasgoing to bring her sister inbecause they were from Floridaand her sister’s last name wasRoot, and that she would enjoythe store.

True to her word, she camein the next day with her sister.They spent close to $1,000 onvarious Roots products. Theytold me they were veryimpressed with the store andthey cited in particular theservice they received from salesassociates Alek Treiber andValentina Enriquez. It was agreat experience.Farzana KhalidRoots Bloor Street


ORIGINAL ROOTSWith her unique vantage on the evolution of Roots since its inception, Lyn Frankelhas played many roles in the growth of the company including its current success

on the West Coast. By ROBERT SARNER

A couple of weeks ago, onAugust 15, one person atRoots in Vancouver was

particularly sensitive to thedate. For Lyn Frankel, the dayhad special significance. Forher, it triggered poignantmemories. For her, it was filledwith warm thoughts and fondfeelings.

Unlike any other currentemployee, Lyn experienced thecreation of Roots in 1973 onboth a personal and profes-sional level. As a result, everyyear when August 15 rollsaround, Lyn thinks of that daywhen Roots first opened forbusiness in Toronto.

She can rightly lay claim tohaving played a key role in thelead-up and launch of Roots,and beyond. Way, way beyond.Indeed, 34 years later, Lyn isstill playing an important roleat Roots. Today, her title is“Retail Ambassador, BritishColumbia” but it doesn’t dofull justice to either hermultiple duties in Vancouver,Victoria and Whistler or herprevious positions.

“Having witnessed first-hand the birth of Roots, itsincredible development ever

since is a source of greatsatisfaction for me,” says Lyn,who over the years has workedin several jobs at Roots invarious cities in Canada andEurope. “It’s amazing how it’sevolved after starting with abasic idea. I see it as a tremen-dous journey, a compellingstory that’s as vital and rel-evant today as it was whenRoots began. What’s evenmore impressive is that excit-ing new parts of the story arestill being written every day.”

In the summer of 1973, Lynwas the girlfriend of Roots Co-Founder Michael Budman in

Toronto. Given their closerelationship, Lyn was activelyinvolved in discussions aboutthe business for which Michaeland his partner Don Greenwere laying the groundwork.

In the months leading up tothe opening of the first Rootsstore, Lyn often wore a proto-type of the Roots negative heelshoes that were to launch thebusiness so auspiciously. Atthe time, she was working atthe Royal Ontario Museum inthe gift shop. On the eve of thefirst store opening, Lyn made asteak dinner for Michael andDon as they worked feverishlyto get everything ready for thefirst day of business.

Lyn, who grew up inToronto, first met Michael in1966 when he was the CanoeInstructor at Camp Tamakwain Ontario’s fabled AlgonquinPark. It was to ultimately provean important moment in herlife. Two years later, Lyn metDon at Tamakwa.

“Already early on, I wasconvinced that both Michaeland Don were destined forgreat things,” says Lyn. “Evenback then, you could see theirqualities would lead them tomajor achievements.”

Since 1973, Lyn has wornmany hats at Roots. Fromworking in the original Rootsstore to owning and operatingRoots franchise stores inLondon and Kitchener inOntario to being involved inpublic relations and specialprojects in California andFrance in the 1980s, andopening and managing a storein Edmonton, Lyn has experi-

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Lyn at the West 4th St. store in Vancouver’s Kitsilano quarter

Lyn a few monthsbefore Roots openedfor business in 1973


enced Roots from differentangles. In the early 1990s, shemoved to British Columbiaand coordinated in-store andcompany special events andcorporate sponsorship inVancouver. In 1997, Lyn wasinvolved in the opening of theWest Coast flagship store ofRoots on Vancouver’s RobsonStreet. In the late 1990s andinto the new millennium, Lynput on fashion shows at theRobson St. store and handledcorporate sales and sponsor-ship initiatives. One highlightwas when Lyn helped organizethe outfitting of world leadersin Roots leather jackets at the

APEC conference in Vancou-ver in 1997 that generatedphotos published and broad-cast around the globe.

For all her illustrious pastat Roots, Lyn takes specialpride in her current role andthe success of Roots in BC.She points to the work of herWest Coast colleagues who shesays are highly supportive ofher work and incrediblydevoted to Roots. Over thepast year or so, Lyn wasinstrumental in the opening ofthe new store in Whistler andthe latest Roots location inVancouver, inaugurated inMay on 4th Avenue.

“Lyn is an integral part of

the Roots culture and familyout here in Western Canada,”says Samara Snyder, Re-gional Director, WesternCanada. “Her love for thecompany is endless, and isseen daily in the way sheinteracts with customers andstaff. West 4th, the newconcept store in Vancouver, isher most recent Roots projectwhere her ability to sell andinspire other staff has beenamazing.”

Not all of Lyn’s Roots-related accomplishments havebeen on the professional side.She derives great pleasurefrom having been the one whointroduced Don to his future

wifeDenyse. InJune 1973,Lyn washelpinghost abirthdaydinner forthe latecomedianGildaRadner inToronto.Having

met Denyse at the RoyalOntario Museum where bothwere working at the time, Lyninvited Denyse to the dinner.Don and Denyse are thankfulshe did.

With her radiant smile,warmth and calming presence,Lyn has a positive influence onvirtually everyone she comesinto contact with at Roots,both staff and customers.Within the company, her easymanner and dedication toRoots are legendary.

“We’re fortunate to haveLyn as such an important partof Roots,” says Michael. “Inaddition to her current role,she’s an integral part of theheritage of this company. She’sseen it all. She’s contributed somuch and she’s been anincredible friend to Don and I,supporting and encouraging useven before anyone had heardof Roots. It’s great to have Lynanchoring things for us on theWest Coast, especially thissummer when the store onRobson St. is the top one in thecompany.”

If every August 15, Lyn hasmore reason than most peopleto think back to that fateful dayin 1973 when Roots openedfor business, she is very muchin the present in her work.

“Roots is experiencing anexciting new chapter in itscurrent activities in BritishColumbia,” says Lyn. “We’veexpanded our presence hereand of course we’re lookingforward to the Olympics inVancouver. But the truth is thatevery year I’ve been at Roots,regardless of what city I’vebeen in, I’ve always beeninspired by the on-going storyof this enterprise. First andforemost, it’s a human adven-ture led by two individualswho have inspired and moti-vated me in so many ways totackle new challenges and toalways seek excellence. That’ssomething that’s alwaysrelevant.” - R.S.

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Lyn and Western Canada Field Visual Merchant Colin MacDonald at the 4th Ave. store

Laurie Campbell with Jennifer Hume and CalvinMacado of the West 4th staff

Robson store managerElizabeth Coates with Lyn


THE SOURCE TURNS TWORoots in-house magazine marks anniversary with benchmark issue

T his month, The Source is publishingits 75th issue since its launch inAugust 2005. What began as a two-

page text-only newsletter has evolvedinto a full-colour, photo-illustratedmagazine distributed to all employees inCanada and the United States, all Rootslicensees and to a growing mailing list of‘Friends of Roots.’ At the same time,much of the editorial content of each

issue of The Source is posted on theRoots website as a blog.

The look, content and number ofreaders may have evolved since Issue 1 butthe editorial purpose has remained con-stant. Quite simply, the aim is to presentthe pulse and passion of Roots in everyissue, focusing on the people, core valuesand achievements that make this companyso special.

To mark our second anniversary, weare publishing here a selection ofprevious covers of The Source, startingwith the first issue and spanningchronologically the two years since.

As always, readers are welcome togive us their feedback to recent issuesand to submit ideas for future articles.

Please send your comments andletters to [email protected].


FRESH INKA selection of coverageof Roots in the media

SENSATION MODE HITS TORONTONew fall looks premiere at free outdoor fashion show

W ith cooler tempera-tures and school justaround the corner,

Roots showcased 30 newstyles from the Fall/Wintercollection in downtownToronto in late August as partof the city’s inaugural Fash-ion and Design Festival.

The three-day extrava-ganza, which began August23, marked the first time the

Here aresomerecentsightingsof Rootsin thepages of

newspapers and magazines:• Fashion, Sept. issue: Spotlighton the new fall Roots Lori Bag,Red Clutch and Green Chase bag.Also, there’s a great review on thepatent Uptown Bag in red and thepatent leather laptop bags.• The National Post, Aug 21.Mentions the Roots HeritageSueded Kanga Hooded sweatshirt.Also, spotlights the Roots“Property of Roots Canada” basicmen’s fit crew T-shirt in the ‘Rootsdoes it again’ section. • The Gazette (Montreal), Aug.11. Mentions actor/model HeidiKlum and Naomi Watts wearing ablack Roots Flat Bag.• The National Post, Aug. 11; TheToronto Star, Aug. 7; The Globeand Mail, Aug. 4. Spotlight onDavid Beckham visiting the Rootsflagship store on Bloor St. withthe rest of his LA Galaxy team.• Divine.ca, Aug 8. Roots WashedLeather Lauren Tote featured inthe ‘Fashion & Beauty’ section inboth English and French.• Lou Lou, Aug.: Mentionsjewellery label, The IceRokavailable at Roots featured in the‘Hot Spots’ section.• Fashion, Aug: Roots MilanoBag featured in the ‘FashionShops’ section “Must-haves.”• The Vancouver Sun, (Vancou-ver), July 31, Times-Colonist(Victoria, BC), July 28: Articlesmention the Roots baseball capfeatured in the ‘Sun Hat’ section.• Times-Colonist (Victoria, BC),July 31, Moose Jaw Times-Herald (Moose Jaw, SK), July30:Article mentions Roots bambooclassic T-shirts, bamboo flarepants and organic ‘chakra’ pants.• Hello! magazine, July 16. Rootsnavy plaid shorts featured in the‘Short and sweet’ section.• Gardening Life, July: RootsHeart Log Stool featured in ‘Thefurnishings’ section.• EnRoute, June: Roots mini-handbag featured in the ‘LikeDaughter’ section.• 2 Magazine, June. His/her Rootswatch offered to reader whoseletter is chosen “Letter of theMonth” next issue.• National Post, June 23. RootsLeather Lauren Tote featured inthe ‘Obsession of the Week’section.• Avenue, June 30. Roots Etoncrank radio featured in the ‘CoolHunter’ section.

MORE ROOTS PLANTED IN ASIAIn another major step forward, flagship store opens in China

In early August, Rootsinaugurated its first flag-ship store in Shanghai with

a festive event attended byhundreds of people. Locatedon the city’s bustling HuaihaiRoad, the store is spread outover two stories and features ayoga studio on the third floor.

Several senior executivesfrom Li & Fung, Roots’partners in Asia, were at thelaunch in addition to members

of the Canadian Consu-late and Chinese media.Roots Co-Founder DonGreen extended awarm welcome toeveryone via a speciallyprepared video that wasshown during the event.

A special “eco tree”decorated with greentips written on mapleleaf cards greetedguests as they entered

the store.There was acustom-designed icesculpturewith Rootswording.One of thehigh pointswas thefashion showfeaturing

youngmodelswearingthe latest inRootsstyles,showingthe broadappeal andversatilityof thebrand. Forthe first

several weeks of the store’sopening, the sales revenuefrom a certain range of T-shirtswas donated to environmentalgroups in China.

Next on the Asian horizonfor Roots is the imminentopening of several stores inKorea later this month. Staytuned for more details andphotos in the next issue of TheSource.

“fashion-for-the-people”festival was held in Torontoafter establishing itself inMontreal in recent years underthe name Sensation Mode.Roots has participated in theMontreal version for the pastseveral seasons with greatsuccess. (See cover story inThe Source, Issue 47).

Some 25 fashioncompanies, both established

and upcoming designers fromCanada and the United Statesstrutted their stuff on anoutdoor stage at the Yonge andDundas Square. Specialnighttime presentations weregiven by Highlight Toronto, ashowing of local talent andFrench Kiss, a presentation of50 Quebecois designers. Localartists, bands and DJs alsotook part in the event.

Roots men’s and women’s fall fashions on the outdoor runway of Yonge and Dundas Square


Big developments inthe life of Roots staff

• Drew Thomas, Manager atBayers Lake Power Centre,Halifax, NS, and wife Emilyrecently became the proudparents of a baby girl namedClare Elizabeth GraceThomas.• Janet Vanderhor, long-timeKeyholder at the store inWhistler, BC, is getting marriedto Beau Westcott in lateAugust.

• Please send us details of similar goodnews and we’ll be happy to publish it inThe Source (email:[email protected])

MOMENTSTHAT MATTER

Janet Vanderhor, Beau Westcott

SPREADING THE WORDRoots participates in inaugural spa-related consumer fair in Aspen

In Colorado earlier thissummer, Roots took part inAspen Spa Day, the spa

industry’s first consumer show.The one-day event in late Julyshowcased top spas fromaround the world and the bestin spa lifestyle products.

Nearly 3,000 spa-goersattended the exhibition inaddition to a large contingentof writers and editors, whichgenerated extensive mediacoverage.

What made the Spa Day

show unique was that all theexhibitors provided an interac-tive experience for peopleattending, suchas massage,make-up,healing thera-pies and in thecase of Roots, ayoga demo.

Represent-ing Roots at theevent wereNella Walker,who is developing Roots Yoga

in the US, and Rootsyoga specialist LaurieCampbell who did anadvanced 3rd levelAshtanga demonstrationthat stopped people intheir tracks.

Like Roots, mostexhibitors featured eco-friendly products. Therewas a strong emphasison organic merchandiseincluding skin treat-ments, food and drink,and linen used in someof the resorts. Even the

set-up for the booths had anenvironmental aspect as theyused lots of bamboo and hemp.

The RootsEco-Bag,which washanded out at aVIP event thenight before,proved to be ahuge hit asmany of thegreen bagswere spotted in

Aspen throughout the week-end.

Having the Roots store inAspen so close to the eventtent was a boom for sales thatweekend, particularly withRoots Yoga product.

But the most lasting benefitwas the amount of exposurethe event created for RootsYoga/lifestyle products. Goodcontacts were made withowners and managers of yogastudios and resort shopsthroughout the United Stateswho expressed interest inRoots Yoga.

NEW LOOK FOR ROOTS PROMENADEStore opens to rave reviews after renovation

The newly renovatedRoots store at thePromenade Shopping

Centre in Thornhill, justnorth of Toronto, is off to agreat start. The store openedin early August after amonth-long constructionproject coordinated byHoward Pollack, Directorof Purchasing and Facilities,and Pauline Landriault,Director of Visual Planningand Store Development. So far,both staff and customers haveresponded enthusiastically tothe change with higher salesper square foot than before therenovation.

The new incarnation of

Roots Promenade has asharper focus due to its morecompact 3,100 sq. feet sizeand its more inviting layout. Itwas renovated in an environ-mental manner in terms ofrecycling existing elementsand using eco-friendly materi-als like bamboo, recoveredwood fiber, water-based glues,

compounds. The storefeatures a green ‘living wall’that enhances the quality ofthe air and a reverse osmo-sis system for healthydrinking water for custom-ers and staff.

When Roots first openedat this location in 1996, the

store was designed by the lateMorris Lapidus, a famousUS-based architect whocreated several celebratedbuildings including twolandmark hotels in Miami, theFontainebleau and the EdenRoc. Some of his originaldesigns for the store have beenpreserved in the renovation.

and paint with no volatile

Clare Elizabeth Grace Thomas

• Tequiera Bedard, StoreManager at Sunnyside Mall inBedford, NS and Steve Howeexpanded their family with theaddition of a baby boy.Quintan Micah John wasborn August 3.• Karen O’Hearon, AssistantManager at Spring GardenPlace in Halifax, NS gotmarried to Brandon Bing onAugust 4.

• Johanna Ventoso, StoreManager at Mic Mac Mall,Dartmouth, NS and DinoMicolucci recently welcomeda baby boy. Nicolas SebastianMicolucci was born July 14.Hearty congratulations to allof the above for these greatmoments in their lives.

Roots Yoga display at Aspen Spa Day

Laurie Campbell in action


LOS ANGELES GALAXY COMES TO ROOTS

Members of the LosAngeles Galaxysoccer club recently

spent an afternoon at theRoots flagship store onBloor savouring Canada’spremier lifestyle brand. Thenight before, the teambattled to a 0-0 draw withToronto FC before thelargest crowd ever to watcha Major League Soccer(MLS) match this season atBMO Field in Toronto. Atthe time, the Galaxy were ona four-game road trip.

The entire squad,including World Cup starsDavid Beckham, LandonDonovan, Abel Xavier andteam president Alexis Lalas,arrived on the team bus tothe mid-town store. Onceinside, hundreds ofcustomers and otherpassersby stopped to get a

Beckham-led team drops in to flagship store during Toronto visitglimpse of Mr. Beckham andhis teammates.

The players, includingCanadian team members AnteJazic and Kevin Harmse andcoaches led by manager (andformer Canadian World Cupstar) Frank Yallop enjoyed atour of the store. During theirvisit, they were presentedgenuine leather blue and gold

Roots Galaxy Athletic Bags,custom made at the Rootsstate-of-the-art leather factoryin Toronto. The team then hadrefreshments and spent anhour and a half shoppingthroughout the store.

Out of respect for theprivacy of the Galaxy players,their visit to Roots had notbeen publicized in advance.

But it didn’t take long forword of their arrival at thestore to spread. Withinminutes of entering 100 BloorStreet, the area around thestore was packed withpaparazzi, media cameras andscores of onlookers.

Shortly after their arrivalin Toronto, Roots co-hosted areception for the Galaxy atUltra Supper Club whereRoots Co-Founder MichaelBudman and his sonMatthew met the players andpersonally invited them tocome to the flagship storeduring their Toronto stay.Roots ‘woman’ MercedesLeggett, Roots Vice-President, Wholesale andBusiness Development,Melinda McDonald andRoots Director of PublicRelations Raymond Perkinsalso attended the event.

YOGA FOR A GOOD CAUSEVancouver community holds event for children’s camp

In late July, LaurieCampbell, the Toronto-based yoga instructor and

head of the Friends of RootsYoga initiative(see TheSource, Issue72) traveled toVancouver tomeet with thelocal yogacommunity asthey organizeda fundraiserfor a specialcause.

In whatwas to beCanada’s largest gathering ofyoga instructors, enthusiastsand members of the health andwellness industry, some 600people came together to raisemoney for Camp Moomba, acamp for children with HIV.

The two-hour Yogathon tookplace outdoors at ThunderbirdStadium, an outdoor facility atthe University of British

Columbia.Participants incorporated a

variety of different styles andposes, many led by Eoin Finnof Vancouveryoga.com andother top instructors in the city.In total, they raised more than

$50,000 for the camp.Always one to promote a

healthy lifestyle and sustain-able environment, Roots wason hand, along with 40 otherexhibitors, to showcase theiryoga-related products andorganic tees at an on-sitefashion show and with a stand.

Camp Moomba is a special-

ized summer camp programfor children affected by HIV/AIDS. Established in 1997 andthe only camp of its kind inCanada, Moomba providesHIV/AIDS children with abrief respite from their illnessin a camp community basedon equality, friendship, andsupport.

The LA Galaxy with their new Athletic bags at the flagshipstore in Toronto

Participants get into position for a good cause

Roots on-site display for Yogathon enthusiasts


GREAT MOMENTS IN RETAILSpotlighting the top performing stores in July

As this issue of The Sourcewent to press, the final

sales figures for August werenot yet in but July certainlyhad some winners. Toppingthe pack in terms of companystores was the Kingston,Ontario location that capturedthe Store of the Month hon-ours, topping its sales target by121 percent.

As for the Roots 73/Outletcategory, the Carrefour del’Estrie in Sherbrooke, Quebectook first place with a score of

YOU NEVER KNOW WHO YOU’LL RUN INTO NEXTTalk about Roots teamwork in action! Even in an unexpected context

It’s no secret that Rootsemployees are a devotedbunch. Sometimes they

show their dedication to theirwork in unexpected ways.When it comes to the retailstaff, they do far more thansimply sell merchandise.Among their attributes is beingalert and thinking fast on theirfeet.

A case in point occurredearly one evening a few weeksago at the flagship store onToronto’s Bloor Street. Justafter 7 p.m., a female customeropened the store’s front doorand yelled: “A guy just stolesome stuff from you!” andindicated the direction he fled.

Hearing this, store managerBrenda Preston and VisualMerchant Candice Hilmarsonsaw that a table with women’spolos on it was missing threepiles. They quickly exited thestore in search of the suspect.From a distance, they saw himstop near his bike in a nearbylaneway and shove the piles of

polos into his backpack and aspare bag he was holding.

He then jumped on his bikeand started riding away. At theopposite end of the laneway,next to Bay Street, Brenda andCandice saw a passer-by, andtried to get his attention tointervene.

They yelled: “Stop thatman on the bike!” The kindcitizen promptly responded tothe call for assistance. Hehollered at the suspect sternly:

“Drop the bag!” Fearing whatmight happen if he did notobey, the thief dropped the bagfilled with the polos and tookoff on his bike.

A few moments later,Brenda and Candice walkedtoward the passer-by to thankhim. They were pleasantlyshocked when they discoveredthat the man who had come totheir aid was none other thanLadi Popoola from the HeadOffice, where he works as an

Account Manager in theBusiness-To-Business Depart-ment.

“Roots staff are incrediblypassionate about the businessand our product,” says JulieMcCahon, Director of LossPrevention. “This example atBloor St. shows the rewards ofteamwork and communicationwhich we see in all our stores.Staff are trained to handleunfortunate situations likeshoplifting with their safetybeing the first priority. Brenda,Candice and Ladi did anexcellent job in recovering themerchandise as you neverknow how you’re going toreact under an adrenaline rushsituation like being hit by aprofessional thief. As always,we continue to work as alarger team in ensuring ourproduct remains in the storefor our honest customers bycommunicating with eachother and local authorities asRoots has zero tolerance whenit comes to theft.”

MAKING WAVES TO THE TOPRoots-supported kayaker triumphant

Kingston staff

269 percent over its salesbudget.

Congratulations to Man-ager Emma Bury of theKingston store and ManagerValerie Gagnon of theSherbrooke outlet, along withtheir respective teams, fortheir winning performances,and to all the other stores thatmet or surpassed their salestargets in July. Stay tuned tothe next issue of The Sourcefor August’s winners.

Staff at the Sherbrooke Outlet

Competing in Europe, Roots-sponsored Canadian

kayaking sensation Adam vanKoeverden justcaptured his firstworld title. In mid-August, at the worldchampionships inDuisburg, Germany,Adam won the goldmedal in the men’skayak single (K-1)500-metre race witha record time of 1minute and 36.2seconds.

The 25-year-old McMasterUniversity graduate has takenpart in many Roots events inrecent years and appeared innumerous ads and postersincluding this summer. He isalready preparing for next year’sSummer Olympics in Beijingwith the aim of repeating his

gold medal performance at theSummer Olympics in Athens in2004.

While winning theworld title last month,Adam also used theevent to promote agood cause, one alsosupported by Roots.To draw attention towork of the Right ToPlay humanitarianorganization, hedisplayed its logo allover his kayak. TheToronto-based charity

uses sport to help improve thelives of disadvantaged childrenaround the world.

Adam’s gesture was the firsttime anyone had advertised acharity on their boat on theinternational canoe-kayak sceneand as such it helped raiseawareness for Right To Play.

Brenda, (left), and Candice to the rescue


TIME TO MAKE A DIFFERENCESpecial edition watches fund cancer research

Roots and Cosmoda haveteamed up with theRethink

Breast CancerFoundation tocreate two specialedition watcheshitting stores intime for theupcoming OctoberBreast CancerAwareness Month.

The RootsSplendour Watchis a classic design.The sleek silverchain link band isoffset by the elegantpale pink analog dial, adornedwith the symbolic pink ribbon.Retail price: $115

The Roots Fiesta Watch isa durable, athletic design witha stopwatch function, remind-ing wearers about the impor-tance of physical fitness incombating the illness. Thepink of the band matches the

etched ribbon on the face ofthe digital dial. Retail price:

$45. Bothwatchesfeature theRethink logoon the back.

Available atselect storesacross Canada,the watcheswill appealespecially tosurvivors ofcancer, thosebattling thedisease, their

friends and relatives and thosewho want to raise awareness.Proceeds from sales will bedonated to Rethink BreastCancer, with the purchase ofevery Roots Splendour Watch$10 will be given and $5 fromevery Roots Fiesta Watch.

To view the entire Rootscollection online, visitwww.watchroots.com.

THE MYSTERY MAN OF ROOTSWhile everyone else is sleeping, Hugo Lopez is hard at work

Zip Car staff get outfitted by RootsSHARING A GOOD LOOK

Employees at Zip Car, theeco-friendly car-sharebusiness, will soon have

a new look. The Massachu-setts-based company teamedup with Roots to outfit theirstaff across North America andthe UK with customized golfshirts.

DavidJackson in theBusiness-to-BusinessDepartmentfacilitated thearrangement,with more than500 garmentsordered. Madein Canada, thebright green golfshirts feature theZip Car logo onthe chest andbottom. In the first collabora-tion with the car-share com-pany last spring, Roots madecustomized T-shirts for the Zip

Car customers.Zip Car provides an

innovative, convenient andcost effective mode of trans-portation (gas and insuranceare included in the rental fee).The vehicles are equipped withwireless technology, allowing

for ahassle-freeonlinereservationsystem.

Zip Caris theworld’slargest andfastestgrowingcar sharingservicewith morethan100,000

members and 3,000 vehicles inmajor cities including Toronto,Vancouver, Boston, New York,and London, England.

HHHHHugo Lopez is a name not manyRoots staff are familiar with. Evenfewer at the Head Office in To-

ronto have ever even seen him althoughhe’s been working on the premises since2005 in an important role.

As a Systems Operator in the ITDepartment, Hugo is responsible forrunning nightly, weekly, monthly andyearly processes, balancing sales andinventory numbers, generating andprinting reports for various RootsHead Office Departments.

The reason Hugo remains somysterious and invisible to his Rootscolleagues is due to his unusualschedule. Hugo begins his daily shiftlong after everyone else at the HeadOffice have left the building. Hereports for duty at 11 p.m., workingalone through the night and finishingat 7 the next morning. The nocturnalhours are the only time that all users

are off the computer system, allowingchanges to be implemented.

His weekend shift starts on Sundaymorning and ends when all weeklyprocesses are completed.

“Since I started with Roots in this

position, the greatest challenge for me hasbeen adjusting to my schedule,” saysHugo, 37. “Sleeping has sometimes beenan interesting challenge.”

The other main challenge Hugo cites isthe lack of interaction with coworkers, but

he takes it all in stride.“One thing I’ve learned about

myself is that working alone allows meto concentrate better on the task athand,” he says. “ Considering all thechallenges I’ve faced, I must say thatthe first year was the most difficult.The second year proved to be muchbetter and at this point I’m very happyto be working for Roots. I’m proud ofwhat the company stands for and I lookforward to continue working here. It’sthe people behind Roots that makethings happen.”

Hugo moved to Canada from hisnative El Salvador in 1984 and cur-rently resides in Toronto.


MUSICAL ROOTS

GUESS WHO JUST DROPPED INTaking attendance of special guests at Roots stores

THE ROOTS TOP 10A guide to the sounds ofRoots for September1. Sorry, Blame It On Me,Akon2. Roots Is The Future, Davinand The Voyce3. Get Ready, Fergie and TheTemptations4. She’s Royal, Taurus Riley5. Do It (Remix), Nelly FurtadoFeat. Missy Elliot6. Always On My Mind, DevilleFeat. Sean Paul7. Same Girl, R Kelly Feat.Usher8. 1,2,3,4, Feist9. Tell Me What We’re GonnaDo, Joss Stone Feat. Common10. Mr. Magic, AmyWinehouse

This month we spotlight singer Akon

SHARING A GOOD LOOK

- Compiled by Davin Bujalski

Celebrities have long made a point ofshopping at Roots. A month rarelygoes by without well known people

coming to a Roots location to shop or spendsome time. Here are the latest sightings ofprominent figures from the worldof entertainment and sports whovisited Roots stores recently:• BCE Place, Toronto - FormerCanadian Olympian runnerDonovan Bailey stopped by thestore recently. Staff remarked onhow polite and funny the trackand field star was as he picked upa men’s wallet.• Yorkdale Shopping Centre,Toronto, ON – Verne Troyer,“Mini-Me” in the Austin Powers

movies, visited the store recently. He pickedup some kids T-shirts and was presented witha sweater, hat and Village Pack courtesy ofRoots Co-Founder Michael Budman.• Masonville Place, London, ON –

Donovan Bailey

Defenseman for the Buffalo Sabres BrianCampbell shopped at the store, picking upCamp Sweatshorts, the new Open BottomSweatpants and a Clearwater PopoverHoody.

Verne Troyer, (middle) with Yorkdale Staff Brian Campbell

After winning over amultitude of fans with his 2003 multi-

platinum debut CD Trouble,Senegalese-born singerAkon returned with hissophomore CD Konvicted.It’s a hybrid of Akon’s silky,West African-styled vocalsmixed with East Coast andSouthern beats.

The son of accom-plished jazz musician MorThiam, Akon was intro-duced to varied musicalstyles at an early age.

“I grew-up listening toall kinds of music,” says Akon.“I love soul songs, but I also likemixing in other types of music.”

Well known for his melodicsing-songy hooks, Akon has 20Billboard Hot 100 songs to hiscredit. He is the only artist toever hold the number 1 and 2Billboard spots simultaneouslyon two separate occasions.

Akon’s multifacetedsensibilities are evident onKonvicted. Akon produced andwrote all but one song on thealbum which was nominated fora Grammy. It features tracksrecorded with Eminem andSnoop Dogg. Konvicted mixeswit, studio originality and

common sense to create one ofthe most honest releases of2006.

“When I’m composingsongs, I try to be more to the leftmusically,” Akon explains.“There is a love and passion Ihave for trying to create differentsounds.”

Working out of his ownKoncast Studios in Atlanta, thecrowning jewel on Konvicted isthe powerful “Africa.” A percus-sion heavy anthem dedicated tohis homeland, Akon’s lyricsdiscuss various issues fromslavery to skin colour. He hassaid one of his goals with thesong is to make people more

aware of the continent.In April 2007, Akon

drew criticism for araunchy dance with a15-year-old girl at aTrinidad club, as part ofa fake contest, despitethe club’s claim to havean 18 years and overage limit. The incidentwas filmed and lateruploaded to the internetand soon after shownon TV. Amid criticismin the media, VerizonWireless removedringtones featuring

Akon’s songs. Verizon has alsodecided not to sponsor anupcoming tour where Akon wasto be the opening act for GwenStefani. However, UniversalMusic Group did not take actionagainst Akon, but simplyordered the video clip removedfrom video-sharing siteYouTube.

In a newly released song,“Sorry, Blame It On Me”, Akonapologizes to the young girl forthe incident at the club, but citesthe club for admitting the girlbecause she was under 21, andthe parents for letting her go out.He also tells how Verizon ceasedpromoting him and Gwen’s tour,

and stopped the sale of hisringtones. He also makes severalother apologies to his childrenand wife as well. The song iscurrently playing on RootsRadio and is Number 1 on thismonth’s Top 10.

With the brilliance ofKonvicted, label owner, singer,songwriter and producer Akonhas broken down musicalbarriers while also validating hisimportance as a soul man for thenew millennium. Like fine wine,Konvicted proves that Akon onlygets better with time.

- Davin Bujalski- For more info on Akon visit: http://www.akononline.com; http://www.myspace.com/akon


RUSSELL TRUE TO CANADAAcademy Award winner puts his mark onnew order of Roots apparel

Acclaimed actor and long-time friend of RootsRussell Crowe has

added a new dimension to hisinvolve-ment withthe brand.In August,he re-ceived hislatestorder ofpersonal-ized itemsmade inCanada byRoots forhis Australian rugby team, theSouth Sydney Rabbitohs.

Coordinated by DavidJackson in the Business-to-Business Department, theorder consisted of 700 Full ZipHoodies for men and womenand 100 Poorboy Caps. This isthe first time Crowe hasordered hats from Roots. Thehat design is featured in twostyles: one pays homage to

Australia’s 45,000 BC origins,while 1908 design commemo-rates the establishment of theSydney rugby team.

TheAcademyAward-winningperformerfirst beganworking withRoots in 2004when heorderedproducts asgifts for castand crew of

the film Cinderella Man. Sincethen, he’s placed several largeorders for Roots items forprojects he’s involved withincluding his South Sydneyrugby team. During his manyvisits to Toronto, the NewZealand-born Crowe has beenphotographed many timesshopping for himself and hisfamily at the Roots flagshipstore on Bloor St.

• Rosa Galarza, Leather Sewing, Leather Factory, Toronto, 30 years• Gail Solnick, Sales Associate, Yorkdale Shopping Centre, Toronto, 15 years• Nina Khozin, Manager Application Services, Head Office, Toronto,10 years• Chan La Ngoc, Leather Table Work, Leather Factory, Toronto,10 years• George Maniatis, Sales Associate, Eaton Centre, Toronto, 10 years• Iolanda Marcucci, Leather Stitcher, Leather Factory, Toronto, 10 years• Daniel Galliera, Supervisor, Purchasing and Customer Service,Head Office, Toronto, 5 years• Jannia Orozco, Sales Associate, Yorkdale Shopping Centre,Toronto, 5 years• Peter Paquette, Senior Visual Merchant, Head Office, Toronto, 5 years• Shonelle Ramserran, Sales Associate, 100 Bloor St., Toronto, 5 years

STAYING POWERSaluting those who go the distance

Recently, many Roots employees marked major anniversaries of theirtime at the company. By ‘major,’ we mean benchmark achievementsas in 5, 10, 15, 20, 25 and 30 years spent at Roots.

We invite anyone celebrating such an anniversary to send the relevantinformation to The Source.

Congratulations to the following employees for their significantcontribution and enduring loyalty to Roots: (listed by seniority)

FALL FORWARDPositive developments at ‘Roots 73 ‘ storesfor the autumn/winter season

Greatthings forfall are

happening forcustomers of allages at the‘Roots 73’outlet stores.Not only is theselection ofnew merchan-dise superb buttheir presenta-tion in the retail locations hasbeen further enhanced.

For adults, the men’s andwomen’s fashion shops havebeen updated, highlighting thenew fall denim collection anda variety of sweats, T-shirtsand polos.

Meanwhile, for the youngerset, the accent is on a freshcollection of back-to-schooltops and bottoms in sweats thatwill have the kids well pre-pared for the cooler tempera-tures of autumn. So far, thehoodies with “Roots” written

in capital lettersacross the chestare proving themost popular topin sweats for kids.

A specialpromotion involv-ing a backpack,lunch bag andpencil case hasproven a phenom-enal success tothe point where

almost all the stock has soldout.

Meanwhile, due to populardemand, new styles of the‘relaxed line’ that was intro-duced last spring for women togreat success, have arrived instores for the fall.

To help promote the fall/winter lines, Senior ArtDirector and Chief Photogra-pher Ilich Mejia created awinning series of images thatare featured in posters andsignage displayed at all ‘Roots73’ stores.

THE COUNTDOWN IS UNDERWAYRoots to be part of the action at Toronto Film Festival

As Toronto gears up for itsannual September celebration

of film, Roots is once againpreparing to host a series ofspecial events in conjunction withthe 32nd Toronto InternationalFilm Festival(TIFF).

Right in theheart of theevent’s down-town core, theRoots flagshipstore at 100Bloor St. will betransformed into a meeting spotfor the entertainment industry.

The main focus will be thesecond floor Roots VIP Lounge, ahaven for celebrities, which willbe presided over by Canadianentertainment news programeTalk Daily. Host Ben Mulroney

will be at the store everydayconducting interviews withprominent figures from the worldof cinema.

In addition, an eTalk Back Talkbooth will be created at Roots for

the 10-dayextravaganza. Itwill allowcustomers toprovide their ownreviews of filmsshown at thefestival.

True to a 20-year tradition, Roots will also behelping organize and host theannual star-studded George Christylunch in the framework of thefestival.

Roots is also providing officialmerchandise for TIFF which runsfrom September 6-15.


BUDDY THE BEAVER VISITS SHERWAYRoots mascot meets and greets customers in special event

Shoppers in the Torontosuburb of

Etobicoke got aspecial surprise (anda great photo oppor-tunity) when theyspotted a giant beaverlumbering throughSherway Gardens inearly August.

The venerableRoots mascot,otherwise known asBuddy The Beaver,was helping topromote a specialone-day summer saleevent at the Rootsstore. In a stellarperformance, Store ManagerBrian Moniz played Buddy

to kids with donationsgoing toward breastcancer research andsponsoring Brian inthe upcoming Run Forthe Cure.

“It was great to getout and interact withthe public and createmore brand aware-ness,” says Brian.

“We took the bullby the horns and wentafter business. We gotpeople aware of thenew fall line andBuddy got to expandhis social network.The kids loved it andit definitely created

great publicity and a buzzabout Roots.”

Easy ways to stay healthy

Liquid of longevity: Waterhas always been highlyregarded for its therapeuticvirtues. Centenarians oftenswear by their native wateras the source of their longlives. One thing they all havein common is purity: nochemicals, no toxins. Tapwater in urban areas containspesticides, industrialpollutants, chlorine, fluoride,and other chemicals. Wellwater and mountain streamsin some parts of thecountryside fare no betterdue to acid rain and toxiclevels of minerals present ingroundwater.

There are many filtrationprocesses that removecontaminants. The best kindsuse activated charcoal,which removes impuritiesbut leaves the water-solubleminerals. Avoid watersofteners, which removeessential minerals. At thesame time, do not storewater in plastic bottles orcontainers, as theirpolychlorinated biphenyls(PCBs) leach into the water.- Source: Secrets ofLongevity, by Dr. Maoshing Ni

HEALTH TIP #37

Buddy the Beaver and Mesila Malitezi pose fora picture

ON TRACK WITH THE GRAND PRIXRoots provides gear for Audi racing enthusiasts

On the final weekend inAugust, Roots waspresent at the Mosport

International Raceway inBowmanville, ON, the venuefor the only Canadian stop forthe prestigious high profileAmerican Le Mans Series theGrand Prix of Mosport pre-sented by Mobil 1.

In collaboration with theluxury car brand Audi Canada,Roots provided custom madehigh end polos, technicaljackets and baseball caps forboth men and women. Made inCanada, the items are

Jackson in the Business-to-Business Department facili-tated the order of more than900 pieces.

As Canada’s largest sportscar race, the Grand Prixfeatures teams, drivers andmanufacturers with world-class renown, driving topmakes including Audi,Porsche, Corvette, Ferrari andPanoz.

ON THE MOVENew appointments andpromotions at Roots• Kim Court-Hampton promoted toExecutive Assistant and FashionCoordinator, Head Office• Liz Doggett promoted to Director,Wholesale Operations, Head Office• Farzana Khalid promoted toManager at Oakville Place, Oakville, ON• Carmela Ledo promoted to OfficeCoordinator, Head Office

MAKING GOODBETTERScarborough Roots getseco-friendly makeover

While new Roots stores areopening in Asia, many estab-

lished locations in Canada aregetting a fresh look.

One of the most recent renova-tions just took place at the Rootsstore at the Scarborough TownCentre in Toronto. After undergoing asix-week transformation, the newconcept store opened in late August.

Coordinated by HowardPollack, Director of Purchasing andFacilities and Pauline Landriault,Director of Visual Planning and StoreDevelopment, the 3,400 square-footstore is more compact but betterplanned than the previous Rootsstore at the same location. Inaddition to a new storefront, itfeatures many of the environmen-tally friendly designs being imple-mented nationwide.

emblazoned with logos of theR8 line and the S series ofvehicles and were sold at theracing event as well as used asgiveaway prizes. David

for the day. As part of thestorewide event, face paintingand fake tattoos were offered

Buddy the Beaver and Mesila Malitezi pose for a picture


GREEN TIP #40Easy ways to help theenvironment

As part of our continuing series of team pictures of all the stores in the Roots retail family, this issue of The Source is shining the spotlight on the Chateau Frontenac store in Quebec City. From left to right: Marie-Philippe Cloutier, Nathalie Giroux, Gabrielle Jean, Annabelle Pigeon and Fanny Tremblay Girard.

STARTING LINEUPIntroducing the people who make it happen at Roots stores

SPEAK TO MY AGENTCustomers of all ages show their Roots wherever they go

TOPPING IT OFF RIGHTA green roof is not simply aroof with plants growing onit. It functions like a“breathing wall,” consumingcarbon dioxide from theatmosphere and emittingoxygen. Green roofsgenerally use low-maintenance, drought-resistant plants. Vegetation isplanted or laid down as pre-vegetated mats on a thin layerof soil. More intensive green-roof systems may containtrees and larger plants, butthese require deeper soil andare more expensive.

One of the biggestbenefits of a green roof iswater management: it canabsorb more than 50 percentof rainwater, therebyreducing runoff, a majorsource of pollution in ourwaterways. Plus, it can helpreduce air-conditioning costsduring the summer. Thevegetation looks after itselfthrough the seasons andcreates a habitat for insects,which, in turn, provide foodfor birds.

Green roofs can also lastmore than twice as long asconventional rooftops. Theylook better, too. For moreinformation, visitwww.greenroofs.com.- Source: Vanity Fairmagazine

Kimberly Veenstra and Phil Kenny show their Roots in Greece

Regular readersof The Sourceknow that

early this year, welaunched this featureto showcase photosof children wearingRoots. It grew out ofthe fact that weoften receiveunsolicited photosfrom customers whowant to share withus pictures of theirchildren, cousins,nieces, nephews,grandchildren, oreven pets wearingRoots and asking ifthey could be in afuture ad campaignfor Roots.

In this issue, for the first time since westarted publishing such photos, we are featur-ing a picture with grownup children. AndreaVeenstra of Brockville, Ontario sent us thisphoto of her daughter Kimberly Veenstra andher boyfriend Phil Kenny who are students atthe University of Auckland in New Zealand.The photo was taken in July in Greece while

Kimberly and Phil were there on holiday.Everyone is welcome to submit their favour-

ite shots to The Source to be considered forpublication. Please send your pictures [email protected]. Be sure to include thename and age of each child or pet in the photo,where it was taken and a sentence stating thatyou agree for the photos to be used in TheSource.


NEW & NOTEWORTHYA guide to just-launched Roots products

BACK TO SCHOOL IN STYLERoots introduces children’s twill jackets for fall

With the onset of fall fastapproaching, it won’t

be long before everyone isswapping their summerclothes for cozy, warmjackets. The children’s line atRoots is offering up twostylish answers to the coldermonths ahead, both of whichare now in Canadian stores.

The girls Frontier Twillparka is made of 100%cotton twill and features asherpa-lined hood for added

Classic hoody hits stores for SeptemberSUPERIOR WARMTH FOR FALL

insulation. A multitude of flapfront pockets are featured onthe front of the garment,perfect for storing wintergloves and other items. Thejacket is currently available inWalnut.

Sizes: S-XL; Retail price:$89.95

The matching 100% cottontwill boy’s jacket features ahigh sherpa-lined neck forprotection from the elementsand added warmth. Available

in Walnut, the piece has adecidedly scholarly feel lentby the Roots embroidered

crest on the front chest.Sizes: S-XL; Retail price:

$89.95

One of the newest Rootsproducts to arrive in

stores is the reversibleSuperior zip hoody.

Made of a cotton-polyes-ter blend, the garment has aheavy sueded feel, retainingsoftness and comfort. Foradded warmth in the coolertemperatures, a 100% cottonwaffle lining has beenadded, which can also beworn on the exterior as thehoody is reversible. Ribbedlambs wool is added on the

hem and cuffs for extraprotection from the elements.

Zippered main pocketsallow for secure and amplestorage while the Rootsathletic crest is emblazoned onthe left chest.

The Superior zip hoody isavailable in black coffeethroughout all stores inCanada and the United States,and in charcoal mix in selectstores.

Sizes: XS-XXL; Retailprice: $118

KEEPING BABIES WARMNew collection offers cozy features for little ones

Inspired by the layering soprominent in the Fall/Winter

’07 line for adults, the IlichCollection for babies featuresattractivestyles in cozytexturedfabricationsperfect forthe coolermonthsahead.

The IlichPlaid Hoodyis made of100% cottonflannel,gentlybrushed (andlayered withjersey) foraddedwarmth.Available inHarvest Red Plaid.

Sizes: S-5T; Retail price:$32.95

The Ilich Cord Jacket(lined in sherpa) and matchingCord Pants are 100% cottoncord and are softly washed forcomfort and durability. Avail-

able in Peacoat and Cashew.Sizes: S-5T; Retail price:

Jacket: $49.95, Pants: $34.95For added protection from

the elements,the collectionalso includes avariety ofaccessories.The Ilich CordEarflap Hat ismade of 100%cotton cord andis lined in softsherpa foradded warmth.

Sizes: S/M,L/XL, 2T-5T;Retail price:$19.95

The IlichBeanie is 100%knit acrylic andfeatures inno-

vative print techniques.Available in Olive and HarvestOrange.

Sizes: S/M, L/XL, 2T-5T;Retail price: $16.95

All pieces are currentlyavailable in stores in Canadaand the United States.

september 2007

Documents

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success of roots

monthby roots canada

indigo bookstorechain

world of rootsextra

new andnoteworthy column

indigo events happenwithin