sepia profile final

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BRANDINGADVERTISING

Sepia Advertising Private LimitedN o i d a | D e l h i | C h a n d i g a r h | M u m b a i | C h e n n a i


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Sepia Anthemstriding ahead with a belief that 'Winning is Living'


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Life is good at Sepia


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From little acorns come the giant oaksWe began in 1992. Here is the story of our evolution.

Having completed education from College of Arts, Chandigarh,Shailesh & Rajesh Goyal, moved to Delhi in search of bigger and better opportunities.

No capital, no agency experience, no clients only a near fanatic obsession for success, a fanatic passion to make a markand a fanatic desire to rise above the odds. No wonder we weretermed Fanatics.

We started Sepia, an advertising company witha business philosophy that was as simple as it could be -'work hard and 'win'.

The theory produced great results. Sepia started growing.Over the years, the 'basic of all' instincts got complementedwith knowledge and insights.Horizons widened. Capabilities enhanced.

From a start up level design shop to a preferredcreative resource for progressive brands to a full fledgedadvertising agency to an integrated marketing communicationsolutions provider to a dependable strategic consultant for some of the most fiercely competing marketers & brands

...from our birth till today, we have built upon our competencies,while adhering to the original work philosophies.

Sepia. Fanatics in Advertising

(An Introduction to Sepia)

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And as a resultSepia has been

continuously evolving.Winning.


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Management

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We are proud ofour consistent growth

and achievements.

SEPIA is a full service INS accredited advertising agencyundertaking a range of promotional services for a variedclientele.

For us, it is a delight to see that our work contributes to thesuccess of our clients. From the smallest project to largecampaigns, our goal is always to produce the finestcommunications irrespective of the required objectives andbudgetary constraints.

From our inception in 1992 till today, we are dynamicallybuilding on our ability to create the most innovative and effectivecommunication packages. Over the years, we have gainedtremendous expertise and experience in providing integratedsolutions for a variety of product promotion and corporatecommunication needs.

Through a combination of our extensively researched,well devised strategies, our highly creative expressions and our strong execution skills, our work always excels.


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Rajesh Goyal

With an exceptional blend of creative andentrepreneurial skills, Rajesh Goyal possess an obsessionfor great advertising.

Graduate from College of Arts, Chandigarh.

Founder & Managing DirectorB.F.A - 1991 | Punjab University

Shailesh Goyal

Has been at the helm of Sepia affairs since its inceptionAn extraordinary administrator and men-manager.Graduate from College of Arts, Chandigarh

Founder Director

B.F.A - 1991 | Punjab University


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A graduate from Leeds Metropolitan University, UK andbusiness intelligence executive with expertise in strategizingand directing turnkey Media and Entertainment investmentsfor leading corporate brands.

Has worked on diverse Brands- IPL, Kolkata Knight Riders,British Asian Rugby Association, Femina Miss India, FilmfareAwards, Zee Cine Awards, Star Screen Awards, City of Dreams, Star Plus, Zee Network, The Times of India Group,Dainik Jagran, Reliance Industries, Sahara Group, Pepsico,

Hyundai, Videocon, UFO Movies, DB Realty, UP Tourism, andIBM among others.

Gaurav GargStrategy and MediaPost Graduate | Leeds Metropolitan University

A young and dynamic professional whothoroughly believes that if a picture can say athousand words, just a few words paint theformer too.

A passionate writer and a vehement strategist,an ex-JWTite who has worked on brands like Nokia, Nestle Chocolates, Pepsi, Lays,Kurkure, Boost, Reliance, Sunsilk etc.

Saurabh SabikhiStrategy and ContentEconomics Graduate | Delhi University

Has spent over 16 years in advertising & corporate

communications.Has worked on diverse Brands- India Tourism, Ceat Tyres,Sita World Travels, Ansals, 3Com, Fluor Daniel, etc.

Sanjay SrivastavaGeneral ManagerMBA- 1992 | An ardent strategist


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SEPIA's approach to handling of jobs is one that ispersonalised, organised and accountable.

'Ideas' is our forte and that's where we can match any giant.Our record of meeting deadlines, working under decidedbudgets, while at the same time producing highest levels of creative work has earned us a unique respect from every clientthat we have been associated with.

We are able to do that through:

Understanding of the markets Responsiveness to clients' needs Adherence to our uncompromising creative approach

Client Participation

Our philosophy is that we are a part of our clients' marketingand publicity team and thus work hand in hand with them for design and development of every job.

Our policy of close involvement with our clients begins with thevery first briefing. The relationship develops into a mutualexchange that continues throughout all developmental phasesand ever after.

No one can fight an idea(Our Approach)

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Our clientsare always provided

with the best ofservices.


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How far this candle throws its flameServices

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As a creative resource organisation, we are able to providean extremely comprehensive process - from idea to realization.We conceptualize, develop and execute a range of promotionalcommunications that include:

Corporate Identity Material

CollateralsDesigning and Printing of Brochures, Calendars, Annual Reports

Photography Corporate & Ad Films

Advertising campaignsElectronic, Print, Outdoor, BTL & Innovative Media

Events & PR Activities

Apart from the above, SEPIA also has to its credit the experience of

Producing TV Serials Documentary Films

The Sepia team, with it's perfect blend of youth and experience, is a close

knit, brainstorming group of hardworking professionals. Our designer is anartist, our copywriter an author, our visualizer a dreamer.


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Full fledged office with departments for :

Account Planning

Creative & Studio

Client Servicing

Media Planning & Buying

TV & Radio Commercials

Print Production

Film Production

Music & Animation Production

Internet & Web Designing

Gaming

Events, PR & BTL

Accounts & Administration

HRD

Sepia Structure

Efficientlyequipped with latestGraphic Designing Systems& AdvancedCommunication Systems.


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Business Fanatic

BRANDING

ADVERTISINGFanatic in advertising


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Samar Dutta

A legendary exhibition & set designer with over 40 yearsof successful ventures in his profile. From working on thesets of Devdas to exhibiting a number of national andinternational clients, his merits are innumerable.Apart from an overwhelming response and appreciationfrom clients he has also bagged in many awardsand accolades.

His clientele includes the corporate giants like IBM,Singapore Tourism, Qatar Chemical Company Ltd.,CBL Boilers, Eris Technology Corporation, IFB,Taiwan Machinery, Nikon, Mitsubishi Electric,Aditya Birla Group, Trade Partners UK etc.

Mr. Dutta has been associated with Sepia for the pastthree years, creating together a number of opportunitiesand winning clients.

Head - Exhibition & Sets

Exhibition are ourPassion & we have

won laurels by doinggreat shows.


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Exhibitons For diverse clientele


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Acting Fanatic

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High street, the Outdoors Division of Sepia Advertising,incorporated in 2009 has attained a great deal of appreciation in a short span of time. It has beenassociated with successful campaigns like 'Zee' and 'BailKohlu' to name some. With out of the hat thinking,innovation and great potential in its kitty, it has risen togreat heights and will continue doing so. And winning theclients and their trust, consistently, came along the way.

High Street in a short period of time has been able todeliver good quality work in Delhi & NCR, and is workingtowards capturing market in other cities too.

High Street Media Pvt. Ltd.ALL AROUND US

Where Innovation is theonly constant.


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3D innovations & Urban Furniture in OOH Media

Built on the sheer platform of Creativity and Innovation,Sepia was the first one in Delhi NCR to create 3D viewsfor outdoors. It has come a long way from experiencingsmall & cheap locations to owing 100% media availablein a city, including biggest erected outdoor media in thecountry to Build a brand or show its existence. It is amatter of achievement that a 3D hoarding created bySepia for an event has been the talk of the town andbecame a landmark.


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3D innovations & Urban Furniture in OOH Media


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Urban Furniture in OOH Media


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Urban Furniture in OOH Media


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Events


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Growth Fanatic

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IN S

A LL IND

IA RA D

IOP R A S A R B H A R T I

G O V T . O F N.C .T ., DE LHIDIPR, HA

RYA NA

Licenses & Accreditations(INS and All India Radio)

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Then Prime Minister Shri Atal Bihari Vajpayee &I & B Minister Smt. Sushma Swaraj released the PrintCommunication for 100 years of Indian Music ArchiveCampaign conceptualized & designed by Sepia.

Hindware Archi Design Award 2006 One of the highly esteemed project carried out byDoordarshan that archives the rarest Indian ClassicalMusic by Maestros. Released of Bharat Ratna Series.

Awards & RecognitionNothing excites us more than appreciation. It urges us to strivefurther for perfection. We are proud of the fact that through theyears we have received a fair share of accolades.

Awards:

Archi Design100 years of Archive MusicBest Exhibition stand by IHPC

Rewards:DoordarshanAIRAIDS Foundation


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It is said that "All work and no play makes Jack a dull boy".Jack doesn't work for us. In fact we don't even know him.The Sepia fraternity revels in the fact that we use our talentsto create bonhomie in the society we live in. Festivities andcelebrations provide us with creatives that touch people in themost emotive ways.

Our own publication focusing on MP and Ch.garh

Launch of Waah! Madhya Pradesh Holi Sammilan - a cultural event

Cultural Inclusion

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Memberships &Social Corporate Responsibility"Business as usual" is not the refrain with us.Though we are in the forefront of advertising and members of some prestigious and related institutions,we at sepia are also committed to Social Responsibility.

DAC - Delhi Advertising ClubPCI - Press Club of IndiaWaahMP - Waah MadhaPradesh

Amar JyotiCharity Organisation (Sonu Nigam)Social Campaign

Memberships

Sponsorships

okg ns'k vkSj nq fu;k esae/;ns'k dh jktnw r if=dke/;izns'kDAC PCI

Soul n' Song - a charitable event, association with the Trust

Ad on IIIiteracy, issued in public interest

Ad on just 'Smile', issued in public interest

Ad on '26/11', issued in patriotic interest, for concerned com. awards.


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Over the last 5 years our great communication has reaped greatresults.

Turnover

The theory producedgreat results.

Sepia started growing.

Financial Year 2008-20097.3

8.4

6.5

109.3

172.6

240.5

16

6.2

17.4

50,000,000.00

100,000,000.00

2005-06 2006-07 2007-08 2008-09 2009-100

150,000,000.00

200,000,000.00

TVPrintFilmGamingRadioMusicAnimationInternetOutdoor

Financials

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Clientele

SEPIA has had the privilege of providing its specialized services to manyleading organizations. Some of them are :

Comptroller & Auditor General of India (CAG), New DelhiContainer Corporation of India Ltd., (Concor), New DelhiDirectorate of Public Relation, HaryanaDirectorate of Public Relation, NCT of DelhiDirector General Central Revenue, (DGCR), New DelhiHaryana Tourism, ChandigarhNOIDA Power Company Ltd., (RPG Group), Greater NoidaPrasar Bharati - Doordarshan & All India Radio, New DelhiState Bank of India, (SBI), Chandigarh Region

Abhishek Industries Ltd., LudhianaAcro Paints Ltd., New DelhiAlliance Builders & Contractors Ltd., Bareilly & Rudrapur Amar Ujala, Noida

Anmol Bakers Pvt. Ltd., Delhi/NCRBaderwals Projects Pvt. Ltd., New DelhiB.L. Agro Oils Ltd., BareillyCheema Boilers Ltd., ChandigarhCurio Crafts Ltd., NoidaDainik Jagran, IndoreDalmia Resorts, New Delhi

DDE Power Systems Private Limited, FaridabadEastman Industries Ltd., LudhianaFaculty of Management Studies, University of Delhi, New DelhiFMI Ltd., (Brand Freemans Tapes), LudhianaGloria - Lifestyle Brand ExhibitionHindustan Vacuum Glass Ltd., (Shriram Group), Faridabad

IFCI (Infrastructure, Real Estate) New Delhi IIDL (Capital Venture) New Delhi

Jennet Plywood, New DelhiLandcraft Developers Pvt. Ltd., Ghaziabad

Mahesh Oils Ltd., AgraMIET, MeerutM3M India Ltd., Delhi/NCRModern Vidya Niketan, (Education), Delhi/NCRMedio Video Ltd., New DelhiOmaxe Limited, New DelhiPolar Software Ltd., NoidaRational Business Corp., de'Smat, Delhi

Shri Group, MathuraSOBTI Group, Bareilly

Sugandh Tea Limited, DelhiTriveni Infrastructure Development Co. Ltd., New DelhiTriveni Media Ltd., Noida

Unitile Products Pvt Ltd., New DelhiVectus Industries Ltd., Noida

Vintron, New Delhi and

Government Sector :

Private Sector :

many others....


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Perfection Fanatic

BRANDING



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Sepia begins with turning a product into a brand. A brand that'sjust not known but is engraved in the minds of the consumer.A brand that they can relate to. A brand that they woulddemand. And while doing this we adhere to our principles of originality, innovation and creation while keeping an eye on our TG and parallel advertising too, while working consistently towiden the TG. And this in turn benefits double to our clients.

Some of these that our clients andthe consumers look up to are :

Branding

BRANDINGADVERTISING

A brand that's justnot known

but is engraved in theminds of the consumer.


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Three letters and a beautiful world

The three letters represent new Real Estate Division of renowned electronics company, Media Video Limited,

a company that has traversed unparalleled success journey for the past 25 years.

The pioneer of Video Cassettes revolution of 1980s, the leader in the TV Games industry,

and a major player in Consumer Electronics...

Media Video Limited has consistently enjoyed apex positions in diversified sectors.

With vigour and vitality, the company now spreads wings to conquer newer horizons through MVL,

a brand conceived to create global standards of Real Estate and Infrastructure Development across the country.

Backed by value based performance ethics, transparency of operations and spirit of excellence that epitomize Media Video Limited,

MVL is all set to announce its first project - a beautiful & integrated residential complex, inspired by the purest form of nature.

MEDIA HOUSE, B - 86/1, Okhla Industrial Area, Phase-II, New Delhi - 110020, Phone: 011 - 3093 8788, 3093 8836, e-mail: [email protected]

Promoted ByMEDIA VIDEO LIMITED

For details watch this space on 15th June 2006


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Digital Technology

Vintron a pioneering name in Indian desktop market, has now enteredinto consumer electronic segment with upgraded technology in DVDPlayers and Home theater systems.

Fine tuned technology that takes you to indulging home theater experience.

Digital Picture Quality, Dhamakedaar Awaaz

Yes its

Range of DVD Players and Home Theaters


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d e l i t e

The key property of Nourish Delite Refined Mustardoil is that it has no pungency while retaining allbenefits of mustard oil. It has least amount ofsaturated fatty acid among all other vegetable oilsand also has a negligible presence of Trans fatswhich are less than 0.5%.

Refined Mustard Oil makes food healthy andkeeps you fit.

Advantages of Refined Mustard Oil : Beneficial for Mental Growth Improves your vision Controls Cholesterol Level Helps in Metabolism Increase Immune System Saves from Dangerous disease like Cancer Makes your Skin Soft and Glow

Refined Mustard oil

Manufactured by :B.L. AGRO OILS LTD.

B-31, Parsakhera Industria l Area, Barielly (U.P.)(An ISO 9001:2000, ISO 14001:2004 & HACCP Certified Company)

E-mail : [email protected] Website : www.blagro.org


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Attractive Price. Attractive Offer. Available in All Sizes.

SUGANDH TEA LIMITED2185, Street Hinga Beg, Tilak Bazar, Khari Baoli, Delhi-110006 (INDIA) Ph.: 91-11-65381994 E-mail: [email protected], sugandhindia@gmail

Dealers Enquiry Soliciated :+91 98100 02404, +91 98185 22460

esagnh ued


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ANMOL BAKERS PVT. LTD. | B2 & 3,SECTOR -16,NOIDA-201301. (U.P) PHONE-(0120)-4748888 | FAX: 0120-2512383E-Mail:[email protected] | www.anmolbiscuits.net

Relish the light and crispy Anmol Dream Lite Biscuits, filled with the temptation of butter and rich in

nutritional values, making it the perfect snack for every occasion. Health was never so namkeen before!


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Mosaic your imagination!

Marble Art. Leading the Indian Market and exports in Mosaic.For this is marble Art's well researched patterns and designs that have earned for it a niche position.

All these embedded with superlative quality. You'll never miss the excellence!

MARBLE ART

D-26, Sector XI, Noida - 201301, INDIA Tel. : (++91) 120 2526844 Fax : (++91) 120 2525740 E-mail : [email protected] Website : www.marbleart.in

Mosaic your imagination!Choose from an extensive range of innovative, world-class mosaics


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BRANDINGADVERTISING

Foot prints left behind by a Fanatic Passion.Have a look.


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Promotion of Tourism In Uttar Pradesh

Background : The state of UP has a wealth of monuments. And the religiousfervor that it evokes makes it one of the most fascinating states of India.Home of the Taj Mahal, Uttar Pradesh offers an endless array of attractions,to the visitor by way of monuments, a wealth of ancient temples, rich floraand fauna, fascinating rivers and captivating valleys.

The Drawback : There is no clear positioning of brand Uttar Pradesh.

At present the individual destinations in Uttar Pradesh enjoy high levels of awareness Taj, Varanasi, Kumbh, Vrindaban, Lucknow... Individually theyare all world-renowned destinations. But as a state, Uttar Pradesh does notevoke the same sense as Kerala, Rajasthan, Madhya Pradesh and Goa do.

The Solution : Sepia thus suggested that along with promotion of specificdestinations,Brand Uttar Pradesh needs to be promoted and its clear anddistinguishable image needs to be established in the minds of tourists allover the world

The positioning : Uttar Pradesh is a land rich with historical, architectural,cultural, mythological, spiritual & natural attractions that inspire a sense of

wonder in the tourists. The attractions are not seasonal - they can charmthe visitors throught the year.

Therefore Uttar Pradesh is 'Eternally Wonderful!'


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The story of MVL

Background : When Media Video Ltd., a 25 year old pioneer of the videocassettes and home video games industry, forayed into real estate, theywere looking for a dynamic advertising agency that could build their realestate brand and assist in promotion of their projects. After a competitivepitch that involved much bigger agencies like Percept, etc.,

Sepia bagged their account.Brand Building : Sepia conceived and created brand 'MVL' and successfullylaunched it in the pan-India markets. MVL soon earned a reputaion of aprofessional real estate house that was clearly distinguished from the manymushrooming developers.

Project Promotion : After establishing the awareness of MVL, Sepia assistedit in the launch and subsequent sales promotion of of MVL's residentialproject 'MVL Coral' at Bhiwadi, near Delhi.

The advertising of Coral was highly strategic, highly visible and very 'un-realestate'. Campaign that achieved accolades for the client as well the agency.

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Case Study - BL Agro, Bail Kolhu Mustard Oil

Background : For many years Bail Kolhu Kachchi Ghani Mustard oil hasremained a market leader in Uttar Pradesh & Uttaranchal and enjoys a major presence in many other parts of North India including Delhi. Even with thecompetition from the likes of Fortune, Naturefresh and various other localbrands, Bail Kolhu has maintained a clear No. 1 position in its markets.

The Problem : The marketing problem faced by the company was two fold:1) Although Mustard Oil has not been a much advertised product in this partbut recently Bail Kolhu's competition started aggressive promotionalcampaigns in its dominated territories. This forced Bail Kolhu to sit up andtake preventive measures so that no brand is able to cause any harm to theconsumers brand loyalty enjoyed by Bail Kolhu for years.2) In pursuance of its long term growth plans and its goal of being a nationallyleading brand, Bail Kolhu had major expansion plans to enter into newer markets of North India.

Campaign Objectives: Primary - Brand Reinforcement in the existing market.Secondary - Creating awareness in new markets.

The Solution : Sepia used Bail Kolhu's Years of Popularity as the advertisingappeal and created a campaign around the message Bemisal. Barson se.

Media Strategy : Since in the first phase the TG was geographically limited toUP / Uttarakhand & Delhi NCR, it was planned that National TV will be usedonly in later phases. Hence the mass media used covered Radio, Print andOOH. A major thrust was given to Events & Exhibitions.

The Result: Apart from

achieving its definedobjectives, the campaignresulted in a 30% increasein the sales of Bail Kolhu.


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Partnering the success of CBL

CBL appointed Sepia as partners in their marketing & corporatecommunications when it was in its nascent stage of business..

Sepia started by renovating CBL's corporate and brand identity and giving ita saliency derived from its aggressive growth strategies and winningattitude.

In an industry hitherto not known for aggressive promotions, CBL projecteditself as a dynamic alternate to the leader and soon established its image asone of the fastest growing Boiler Manufacturers in the country.

What Sepia ensured was that through whichever media CBL interacted withits customers, it always stood out.

Today CBL has recorded a growth of over 400% in a span of few years andis now targeting a turnover of Rs. 1000 crores in the next couple of years.

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Job PortfolioCampaigns

Haryana Government

Ghaziabad Development Authority


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CBL

Spectra

Steaming Ahead

CB L


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Mahesh Edible Oil

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Anmol Bakers


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Maharaja Rice

Puri Oils

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Hari Oils & General Mills

BL Agro

P R E M I U MMUSTARD OIL


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K's Mall

Monte Carlo


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Modern Jewellers

Jewel Palace Pvt. Ltd.

Jewel PalaceJewel PalaceSMENS WEAR WOMANS WEAR KIDS WEAR


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VOI-News Channel

Millionaire Channel


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Launch of Dainik Jagran-Indore Edition


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DoorDarshan

Amar Ujala


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Vintron Infomatics Ltd.

Fly Mobile


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Salora TV

Crouzet


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Gaursons India Limited

IIDL / IFCI

Wahi Sab. Daam Kam

K A N T H RO A D, M O R A DA B A D


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Sobtis Group


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Sobti Group

SARE Group

SAVANNA

HEIGHTSTaking Bareilly to Greater Heights

A c er t if ie d t ow ns hi p eco-friendlyNH-24, Ghaziabad

Crescent ParC


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Omaxe Group


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JMD

Baderwal

Defining Quality

TM

JMD


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M3M India Ltd.

MVL-Media Video Limited


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Alliance Group

b u i l d i n g b e t t e r


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Omaxe

Landcraft


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Shri Group

Triveni


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Nitishree

Centrum Mall


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MVN

IMT Ghaziabad


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Maxxon


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UP Tourism

Uttarakhand Tourism


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Dalmia Resort

Haryana Tourism


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BRANDING


Fame Fanatic


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Job Portfolio

Triveni, New Delhi

Weavetex, New Delhi Landcraft, Ghaziabad B.L. Agro, Bareilly

Cheema Boilers Ltd. Chandigarh

From conceptualization to final editing, Sepia pays minute attention toevery detail that goes into producing finest electronic communication.Our films are highly targeted and go a long way in achieving success for the clients.

Corporate & Ad Films For diverse clientele


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Advertising Campaigns For diverse clientele

SEPIA has produced excellent campaigns that have enabled success of

many products and services. Our creative work has earned highappreciation for us and given us the inspiration to always producesomething which is our best.


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Job Portfolio


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Print Production For diverse clientele


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Job Portfolio

Creative ideas need creative implementation. Sepia is very strongwhen it comes to print production and has an enviable record of meeting near impossible deadlines, while always maintaining topmostlevels of print quality.


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Reach out to greater horizonsSepia embodies the core values of creativity, innovation andcustomer satisfaction. We strategically help our clients visualise,identify and formulate opportunities to increase their business.Our team, which is a perfect blend of experience and youthconsists of dynamic, talented and hardworking advertisingprofessionals who have a vision to empower clients withmarketing tools and communication that helps their business grow.

In a nutshell, Sepia has the potential to re-define your brandand hold it high.


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BRANDINGADVERTISING

Our Network

Sepia Advertising Private LimitedCorporate Office :A 74, IInd Floor, Sector-2, Noida - 201301Ph : 0120-4346600, 4351663, 4351664, 4351665Fax : 0120-4245044E-mail : [email protected]

Regd. Office :4852/24, Ansari Road, Darya Ganj, New Delhi-110002Telefax : 011-23250614, 23280465E-mail : [email protected]

Chandigarh Office :SAPL, 433, Phase-6, Mohali, ChandigarhPh : 09815674790, 0172-2227815E-mail : [email protected]

Mumbai Office :

sepia profile final

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