sephora adv 420 digital marketing campaign

9
Elizabeth O’Malley

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Page 1: Sephora ADV 420 Digital Marketing Campaign

Elizabeth O’Malley

Page 2: Sephora ADV 420 Digital Marketing Campaign

TARGET AUDIENCE

♢ Women

♢ Ages 16-60+

♢ Trend Conscious

♢ Disposable Income

Page 3: Sephora ADV 420 Digital Marketing Campaign

BIG IDEA

♢ The most versatile

brand on the market

♢ From dark and drab

to light and fresh

♢ Edgy Makeup and

Radiant Skin Care

Page 4: Sephora ADV 420 Digital Marketing Campaign

CONNECTING WITH CUSTOMERS

♢ iPhone Application

♢ Beauty Insider Program

♢ Twitter

♢ Facebook

#sephorasleek

Page 5: Sephora ADV 420 Digital Marketing Campaign

TEAMING UP

♢ Magazine Reviews

♢ Harpers Bazaar

♢ Lucky

♢ InStyle

♢ Vogue

♢ iPhone Ads

“What we’re into this month…” Cosmopolitan January 2014

Page 6: Sephora ADV 420 Digital Marketing Campaign

COMPETITION

♢ MAC

♢ ULTA

♢ Goal of Campaign-To

make other brands

obsolete

♢ Sephora offers a more

extensive list of brands

Page 7: Sephora ADV 420 Digital Marketing Campaign

MEASURING SUCCESS

♢Google AdWords

♢7.31K Clicks/Day

♢$6,355/Day

Page 8: Sephora ADV 420 Digital Marketing Campaign

BUDGET ♢Pay-Per Click: $2,287,800.00

♢Digital Agency Fee:$960,000.00

♢Mobile Optimization Fee: $10,000.00

♢Magazine Ad Fee: $360,000.00

♢Mobile App Ad:$228.00

♢Contest Winners:$10,400.00

♢Total Budget:

$3,628,428.00

Pay-Per Click; 63%

Digital Agency Fee; 26%

Magazine Ad Fee; 10%

Pay-Per ClickDigital Agency FeeMobile Optimization FeeMagazine Ad FeeMobile App AdContest Winners

Page 9: Sephora ADV 420 Digital Marketing Campaign

BE THE BEST YOU

Let Sephora make you

the freshest, most

beautiful you, that you

can be.