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TRANSCRIPT
Separating the SENSE...
...from the NONSENSE
‘Love YOUR skin, because I do’
Lorraine Winslade - 2010
OUR ROLE
Love Your Skin believes the world would be a better place if high quality skincare was made easier and more affordable for all.
We will help consumers make educated choices by puncturing the myths of the beauty industry by offering solutions based on 40 years of experience,
the best of science and the best of nature, all rolled into one.
Our aim is to make it less complicated for the consumer to achieve great results from fewer, but better products.
‘Separating the Sense from the NONSENSE’Lorraine Winslade - 2010
LORRAINE
‘L O V E Y O U R S K I N ’ is Lorraine
A working woman with four children and four grandchildren, with over 40 years experience in the skincare industry
of which 35 were spent educating beauty professionals.
Treating thousands of clients, while listening to and learning fromevery one. Training tens of thousands of students. Presenting hundreds
of TV shows on the home shopping channels at QVC and Ideal World, generating millions £££’s of sales.
Lorraine feels passionately about using her experience to create products that deliver effective results based on quality and honesty and a less
complicated industry for consumers as well as professionals.
WE BELIEVE IN SAYING ‘NO’
NO to parabens, mineral oil, lanolin, SLS, or unnecessary colour & fragrance.
NO to different types of cleanser for different types of skin. Cleansers are not on your skin long enough to treat it.
They cleanse and therefore prepare it for what it needs.
NO to separate toner, eye make-up remover, sensitive skin scrub, oily skin wash, dry skin wash etc, because you only need ONE of our cleansers to thoroughly cleanse
regardless of skin type. It’s your choice.
NO to separate night cream. Your skin doesn’t know it’s night time.
NO to jars because once opened they compromise the quality and therefore the performance of the product. As well as NO to false inners because we want what
you see, to be what you get.
NO to unnecessary packaging. Too many manufacturers use glossy expensive packaging to imply quality, but this always leaves less to spend on the quality of the product!
We want what you spend to pay for the best ingredients, and NOT extra packaging.
WE BELIEVE IN SAYING ‘YES’
YES to combining 40 years of professional experience and the best that nature and science has to offer, to deliver a range of products built on honesty & integrity.
YES to dosage dispensing from pumps because we want you to use the amount that’s right, and no more than you need.
Pumps also maintain the integrity of the product right to the last drop.
YES to our tiny carbon footprint. We manufacture the products, source componentry, warehouse and despatch the products, all within an 8 mile radius.
YES to British sourcing and manufacturing and therefore British jobs where possible. Although some things, in particular some of the natural ingredients, just
aren’t available in the UK.
‘But we’re working on it’Lorraine Winslade 2010
YES to recyclable product components like bottles, lids and pumps.
THE RANGE
FACIAL CLEANSING & EXFOLIATION
CLEANSINGCleansing is a preparation stage, it is not a treatment.Cleansers are not on your skin long enough to make adifference to the skin, except of course what they are made to do: cleanse your skin of dirt, excess oil and dead skin cells. Therefore, selecting a Love Your Skin cleanser is not by skin type, but by personal preference and quite often lifestyle.
Just choose the type of cleanser you prefer to use, andas there is no need for separate products, like an eye make-up remover, that becomes the one product you will need for effective cleansing.
You might prefer to use the wash or the complete cleansing water if you have an oily skin type, and the lotion if your skin is drier, but there are no restrictions. Just use the type of cleanser you prefer.
EXFOLIATINGExfoliating is a vital part of skin care and makes treatment more effective, but it’s very often forgotten or ignored. With the Love Your Skin Cleanse and Smooth Exfoliating Wash, which is suitable for all skin types, there’s no need to have a separate product for exfoliation. It’s gentle enough to use every day, both morning and night. It will remove all traces of makeup including eye make up, yet it’s still effective in keeping your skin healthy and glowing.
If you use the Cleansing Crème Lotion or Cleansing Water, you will need the Cleanse and Smooth Exfoliating Wash to exfoliate a minimum of 2 to 3 times a week.
200ml FCW200 200ml FCS200
200ml FCL200
Complete Cleansing Water
Cleanse & Smooth Exfoliating Wash
Complete Cleansing Crème Lotion
FACIAL TREATMENT
Treating your skin is all about recognising where your skin has a problem and then applying suitable products to help relieve it, returning your skin to its optimum appearance and performance.
Your skin changes all the time and learning to recognise what your skin needs is the fundamental principle upon which Lorraine has designed the treatment range. Therefore you’re applying specific treatments ever time you use Love Your Skin.
Often we buy a new product and then don’t use all of it, or we continue to use a product where the problem no longer exists and therefore we’re using the wrong product. Customised treatment puts skin care totally in your hands while minimising the costs and maximising the results you can achieve.
To target skin problems apply the Love Your Skin Treatment Serums topically followed by an application of the Intensive Hydragel Moisturiser. For maintenance and speed, customise the Intensive Hydragel Moisturiser by combining it with one or more of the four serum options.
You make the choice and blend as you need them: one, two or even three or four, the variations are endless - you’re creating your own facial treatment every time you use them.
There’s also no need to buy separate products for the eyes, neck or décolletage. The moisturiser and treatment serums are suitable for every part of your skin.
Intensive Hydra Gel Moisturiser 100ml FHGM100
30ml FSSR30
Purifying & Balancing Serum 30ml FSPB30
Brightening & Clariying Serum 30ml FSBC30 Smoothing & Re-texturising Serum
Calming & Soothing Serum 30ml FSCS30
REFRESH
Even though you won’t need to tone after Love YourSkin cleansers, because they leave your skin balanced with no oily or heavy residue left behind, you can refresh your skin by using the Floral Hydrating Spritzer. Use throughout the day or now and again, whenever you need it.
Lorraine has created this multipurpose Spritzer with a blend of Aloe Vera, Rose, Frankincense and Myrrh to cool, soothe, refresh and rebalance the skin before make-up application, or over makeup on a hot day. It particularly calms and reduces redness on hot or irritated skin; and comes in a handy 100ml size so it’s perfect for travelling too.
Floral Hydrating Spritzer 100ml FFW100
BODY CLEANSING AND TREATMENT MOISTURISINGLorraine cares as much about the skin on the rest of your body as she does the skin on your face. With Love Your Skin you have uncomplicated, yet customised body-cleansing and treatment moisturising for optimum body skincare for the whole family.
CLEANSE & SOAKWould it surprise you to know that a large number of UK families spend more on their washing up liquid than they do on their bath or shower gels which the whole family then use, including their children? That’s why both the Collagen and Arnica Bath & Shower Cleansing gels for the body are simply an extension of your facial skin care regime. They’re formulated to the same high and exacting standards. No harsh detergents just exceptionally rich concentrations of the active and beneficial ingredients your skin needs to remain soft, supple and looking its best. A treatment skin cleanser and luxurious bath soak in one.
TREATMENT MOISTURISINGCustomised water-based gels provide body moisturising that is not only quick to use, it also leaves no greasy residue so will never stick to or stain your clothing. These moisturising and hydrating treatment body gels, rich in natural extracts and essential oils, are suitable for all of the family and are designed to deliver exceptional results for a range of skin, muscle and joint issues.
The Evening Primrose and Aloe Vera in the Collagen body care provide hydrating, cooling, soothing and moisturising benefits and are suitable for use on both the face and body.
The Arnica range with high concentrations in natural extract of Arnica Montana, Lavender and Geranium delivers exceptional benefits and results to skin, muscles and joints for those leading strenuous, stressful and active lives; from the ageing gardener to the Olympic athlete, these are the ‘must have’ cleansing, soaking and moisturising products.
Arnica Bath & Shower Gel
500ml BAW500
200ml BAW200
Collagen Moisturising Gel
500ml BCG500
200ml BCG200
Arnica Moisturising Gel
500ml BAG500
200ml BAG200
Collagen Bath & Shower Gel
500ml BCW500
200ml BCW200
The Arnica Bath and Shower Cleansing Gel along with the Arnica Body Moisturising Gel have made it into the finals for the 2012 ELLE Beauty Awards.
IN DEVELOPMENT
AHA ENZYME PEEL
COLLAGEN SUPER BOOSTING SERUM
HAIR CARE(2 lines)
HAND & BODY LOTION(for those that want a lotion not a gel)
FOOT CARE(3 lines)
SPF 30 INTENSIVEMOISTURISER
BODY SCRUBDRY BODY OIL
AVAILABILITY & DELIVERY
• Up to 2000 units each of 17 sku’s available for immediate delivery.
• Next day delivery for retailers and distributors with full EDI functionality for direct to consumer already set up.
• Fully licensed for EU wide distribution.
• Additional language tags/labels available dependent upon market.
PRICING & MARKETING
• Aggregated order pricing policy for distributor and wholesale orders.
• Established RRP’s with a firm policy to protect all outlets.
• Professional training provided in both the products and sales.
• Full Marketing and POS support available.
• Promotional and pricing support for campaign sales drivers.
• Youtube TV channel exposure with future plans for interactivity and Lorraine’s estion Time.
• Social Media marketing including Facebook, Twitter and Lorraine’s Blog.
EDUCATIONAL LINKS
• Full educational linkup for credibility and reputation enhancement.
• Lorraine advises HABIA on educational standards for beauty therapy and other beauty training in the UK.
• Multimedia education & training content available with more being filmed monthly.
• Links into 2 major colleges creating retail and wholesale opportunities for qualified therapists knowing and trusting the brand when they graduate. This will roll out nationally.
WEBSITE
• B2B ordering service with full wholesaler/distributor account management online.
• Access to Lorraine for all wholesalers & distributors to support launches and events.
• Consumers & distributors Q&A’s answered through the website feeding further social media content in real time.
• A full spread social media campaign including Facebook, Twitter, and the Love Your Skin/Lorraine Winslade blog.
SUMMARY
• A revolution in face and body skin care that exposes the myths, promotes honesty and exudes integrity.
• Consumer focused in every way.
• “Uncomplicated” for the consumer which means it’s easy for sales teams and salon staff to sell.
The consumer just ‘get’s it’
• Commerical opportunity for any partner with sales easy to achieve through fiercely competitive pricepoint with long term brand support.
• The added credibility of Lorraine and her 40 years experience in the industry both as a multi disciplined therapist and an educator of Beauty Professionals.
THANK YOU
Lorraine Winslade Founder 0207 640 3175
general enquiries: [email protected] 0800 032 4871