seoul food 2012 (english ver)
TRANSCRIPT
www.seoulfood.or.kr
History & Development of Seoul Food
Overview of Seoul Food 2012
2
3
4 Photo Gallery of Seoul Food 2011
Why SEOUL FOOD 2012?
Contents
1
3
3 Reasons that you should exhibit at SEOUL FOOD 2012
Why
SEOUL FOOD
2012 ?
• Korean food market
has grown up rapidly
as Korean economy
has sustainably developed
against global economic crisis.
•If target to trade in
China or Japan, It’s the
smartest way to trade
through Korea. Strategic
Location and good trade
environment of Korea
will make trade easier.
Why SEOUL FOOD 2012? 1
•With 30 years of experience,
Seoul Food got an approval
from UFI since 2003
and ISO 9001certification
for the first time in Korea.
GUARANTEED
EXHIBITION
SYSTEM
FAST
GROWING
KOREAN
ECONOMY
TRADE
PASSAGE TO
CHINA AND
JAPAN
4
Why SEOUL FOOD 2012? 1
1. GUARANTEED EXHIBITION SYSTEM
30 years of history
and experience
provides a well
organized programs
such as 40sessions of
buyer seminar
Guaranteed
Exhibition
system
Strong
database
administration
(6,000 exhibitors
100,000 visitors)
Developed as the one of the top brand Exhibition in Asia
30 year history, the largest trade exhibition in Korea
UFI Approved event since 2003
Ministry of Knowledge & Economy of Korea Approved since 2007
Korea’s first ISO 9001: 2008 Certified Exhibition
Korean government
supports
the exhibition (Ministry of Knowledge
&Economy of Korea,
Ministry of Food,
Agriculture, Forestry and
Fisheries of Korea)
International
organization
qualified
2. FAST GROWING KOREAN ECONOMY
- In terms of GDP, Korea’s economy has recovered the economic crisis in a short
time and ranked 9th in the world.
In 2011, Korea has reached 1 trillion USD trade mark.
South Korea and the world’s
GDP growth comparison for
last 4years
0
2
4
6
8
10
12
14
16
2008 2009 2010 2011
Restaurant &Manufacturing
Agriculture,forest &Ficheries
Korean Food Industry Market Growth rate
Why SEOUL FOOD 2012? 1
(Source: Korean Statistic Information Service)
% -2
-1
0
1
2
3
4
5
6
7
8
2008 2009 2010 2011
South Korea's GDP growth for last 4 years
Global GDP growth shows economic crisis
(Unit:U$billion)
Even though the global economic crisis
hits the world in 2009, Korean economy has
recovered soon and the condition has become
increasingly powerful.
Currently Korea as one of emerging countries in G20,
is active in global trading.
(Economic crisis)
Why SEOUL FOOD 2012?
Source: Korea International Trade Association. (as of August, 2011)
3. TRADE PASSAGE TO CHINA AND JAPAN
1
China and Japan buyers in 2011
Japan
China
Others
1,889 Other countries
Japan :507
China:511 2hrs
2hrs
-FTAs are created to lower trade barriers. Especially FTAs with China
and Japan will stimulate trade among the countries with tax omission.
Entered into force Concluded Underway On the agenda
Chile, Singapore,
ASEAN, EFTA, India,
Peru
USA, EU
GCC, New Zealand, Mexico,
Canada, Colombia, Turkey,
Australia
MERCOSUR, SACU, Russia, Vietnam, Israel,
Japan, China, Central America, Indonesia,
Malaysia
Status of the FTAs with Korea
About one third (1,018) of the foreign
visitors are buyers such as
from China and Japan.
Korea’s geographical benefit
It takes only 2hours to
visit Korea from both
countries. Considering
safety and security,
Seoul food can be a good
channel supporting your
trade.
Commencement Year :1983
30th Anniversary Leading Asian Food Exhibition in 2012
Growth & development record
History & Development of Seoul Food 2
Category 2009 2010 2011 2012 Target
Scale (㎡) 53,541 53,541 53,541 81,739
No. of Exhibitors 883 1,095 1,102 1,360
No. of Booths 1,720 2,121 2,125 2,600
No. of Visitors 32,046 41,662 44,093 60,000
1983
Established
2008
2012
SEOUL FOOD
SEOUL
FOOD & HOTEL
SEOUL
FOODTECH
SEOUL
FOOD & HOTEL
SEOUL INT’L CULINARY ACADEMY
SEOUL FOOD SERVICE
FRANCHISE
ORGANIC
& NATURAL
SEOUL FOODMAC SEOUL FOODPACK SEOUL FOODSAFETY
SEOUL
FOODTECH
History & Development of Seoul Food 2
Seoul Food’s achievement in 30 years
2000
SEOUL
FOOD SAFETY
SEOUL
FOOD & HOTEL
(Domestic /
International Pavilions)
SEOUL
FOODTECH
(FOODMAC /FOODPACK/
FOOD SAFETY)
+
SEOUL FOOD
History & Development of Seoul Food 2
[Overseas Exhibitor Analysis in 2011]
North
America
South
America Europe Asia
Middle
East
&Africa
Oceania Total
Number of
country 2 15 13 11 2 2 45
Exhibitor 56 53 74 873 2 37 1,095
Booth 76 35 88 1,874 12 40 2,125
2007 2008 2009 2010 2011
397 395 300 393 359
469 475
375
459 387
Exhibitors Booths
Exhibitor Profile in 2011
[Exhibitor rates by continent]
[Top 7 Product range list]
0
5
10
15
20
25
30
Domestic pavilion
International pavilion
10
0
10
20
30
40
Public office
University HoReCa Import Wholesale Retail Buyer Other food industry
35.6%
24.7%
10.9% 9.1%
8.3% 5.0% 4.3% 2.2%
[Visitor rates by job field]
History & Development of Seoul Food 2
0
10
20
30
40
50
60
Very satisfied
Satisfied Average Unsatisfied Very unsatisfied
11.2%
58.6%
25.9%
3.4% 0.9%
Visitor Profile
[Visitor satisfaction]
0
10
20
30
40
50
60
70
80
Seoul Food & hotel
Seoul Foodtech
Seoul Foodmac
Seoul Food safety
76.9%
10.7% 9.4% 3.0%
[Most viewed pavilion] [The goal of visiting]
0
5
10
15
20
25
30
The total number of visitors were 45,331 in 2011.
5% increased compare to 2010 (43,059)
28.8% 25.1%
22.4%
14%
5.4% 2.7% 1.6%
History & Development of Seoul Food 2
Foreign Participants Satisfaction
1st 57%
Over 2times
43%
[No. of participation]
Find new buyers
18% Find new importers
12%
Make new contacts
12%
Research Korean market
12%
Meet with current
customers 4%
Promotion of brand/
service/
products
33%
Expand market
9%
[The goal of participation]
Achieved
61%
Not achieved
2%
Not sure 37%
[The achievement of goal]
Sales made
6%
Unmade
65%
Not appropriate
, 29%
[Sales result at the show]
Yes 74%
No 12%
Not appropriate
14%
[Expactation of sales in future]
Excellent 13%
Good 54%
Fair 33%
Poor 0%
[The quality of the visitors]
PERIOD 5. 8(Tue) ~ 5. 11(Fri) [4 days]
SCALE 81,739 ㎡
COMPOSITION
VENUE KINTEX
TARGET 1,360 Companies (Domestic 960, Foreign 400)
2,600 booths (Domestic 2,150, Foreign 450)
EVENTS Culinary Demonstration, Global Food Plaza,
Innova Market Insight, Barista Championship,
Seminars etc.
Overview of Seoul Food 2012 3
SEOUL FOOD 2012
SEOUL FOOD & HOTEL 2012
SEOUL FOODTECH 2012
[NEW] SEOUL INT’L CULINARY ACADEMY
[NEW] ORGAINC&NATURAL 2012
Booth Type Space Only Walk on Stand Premium Stand
Booth Fee
1booth=9㎡(3mx3m)
$310/m x 9㎡
USD 2,790/booth
*Minimum 18㎡
1booth=9㎡(3mx3m)
$370/m x 9㎡
USD 3,330/booth
1booth=9㎡(3mx3m)
$400/m x 9㎡
USD 3,600/booth
*Minimum 18㎡
Facility -
Walls, carpet, spotlight,
fluorescent lamp, power
point, chairs, counter,
table, fascia, shelves
Walls, carpet, spotlight,
fluorescent lamp, power
point, chairs, counter,
table, fascia,
Lockable cupboard
display cube, logo tower,
shelves
Overview of Seoul Food 2012 3
Booth& Discount feature
14
SEOUL FOOD & HOTEL
Photo Gallery of Seoul Food 2011 4
15
SEOUL FOOD & HOTEL
Photo Gallery of Seoul Food 2011 4
16
SEOUL FOOD & HOTEL
Photo Gallery of Seoul Food 2011 4
17
SEOUL FOODTECH
Photo Gallery of Seoul Food 2011 4
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Photo Gallery of Seoul Food 2011 4
SEOUL FOODTECH
Contact
Mr. Min-Gwan Kim
+82-2-3460-7258
(English)
Ms. Hye-Rin Seo
+82-2-3460-7266
(English)
For more information about Seoul Food,
Ms. Eun-Young Park
+82-2-3460-7262
(Japanese)
Thank you,
See you in 2012