seologer - december 2016
TRANSCRIPT
![Page 1: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/1.jpg)
Why YOUR website needs continuous monitoring
SEOLOGER - December 2016
![Page 2: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/2.jpg)
Imagine this
You spend a lot of time and money
You want a big fat ROI ($$$)
You need to be on top of your game.
![Page 3: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/3.jpg)
SEO needs TLC
SEO needs TLC
![Page 4: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/4.jpg)
Examples
Let’s look at some real-life examples.
![Page 5: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/5.jpg)
Website releases
Challenges:• Pre-check on test environment• Track what really changed
(sometimes more than you’d like)
![Page 6: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/6.jpg)
What changes?
• URL’s • Titles / Meta’s
• Canonicals
• Redirects
• Meta robots
• Broken links
• Server errors
• Time-outs & load time
• XML sitemaps
• Robots.txt
• HREF lang
• Rich Snippets
• Open Graph
• Twitter Cards
![Page 7: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/7.jpg)
Migrations
![Page 8: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/8.jpg)
Migrations
Challenges:• Pre check on test environment• Find broken/redirected links ASAP• Tracking what really changed
(sometimes more than you’d like)
![Page 9: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/9.jpg)
Ranking drops
Challenges:• Finding out what the f#ck
happened.
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Manage SEO process
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Manage SEO process
Challenges:• Staying on top of things• Spending your time where
it makes sense• Improve productivity (+30%)
![Page 12: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/12.jpg)
Collaboration
Challenges:• Keeping overview• Efficiently work together
![Page 13: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/13.jpg)
Detecting major SEO issues
Challenges:• Finding out first• Finding out fast
![Page 14: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/14.jpg)
Summary
Challenges:
• Releases
• Migrations
• Ranking drops
• Managing process
• Collaboration
• Detecting major SEO issues.
![Page 15: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/15.jpg)
THE PROBLEM
![Page 16: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/16.jpg)
SEO needs TLC
SEO needs TLC
![Page 17: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/17.jpg)
The nature of SEO
SEO is continuous by nature.
![Page 18: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/18.jpg)
The nature of SEO
SEO is continuous by nature.
So why aren’t we?
![Page 19: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/19.jpg)
SEO
Manage changes
Improve
Expand
![Page 21: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/21.jpg)
Wrong tool for the job
The right tool for the job
![Page 22: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/22.jpg)
The right tool for the job
We needed a service that• Is always on (monitoring)• Track changes (and stores them)• Can handle large website (cloud based)• Increases productivity• Has good UX (intuitive + fast)
![Page 23: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/23.jpg)
The right tool for the job
But it didn’t exist.
So we built it.
![Page 24: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/24.jpg)
OUR SOLUTION
![Page 25: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/25.jpg)
Proof of concept
![Page 26: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/26.jpg)
Validation of concept
The proof of concept was basic, but already proved valuable.
We decided to up our game.
![Page 27: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/27.jpg)
Right tool for the job
Continuous monitoring
![Page 28: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/28.jpg)
Keep overview
![Page 29: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/29.jpg)
Track changes
![Page 30: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/30.jpg)
Track changes in detail
![Page 31: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/31.jpg)
Analyse pages in detail
![Page 32: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/32.jpg)
Collaborate
![Page 33: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/33.jpg)
Give it a try
Feel free to give ContentKing a try.
www.becontentking.cz
![Page 34: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/34.jpg)
Your Christmas present
![Page 35: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/35.jpg)
Christmas present
Sign up for trial and send email to steven@becontentking. I will:• Extend trial from 14 days -> 1 month• Increase max. website size from Small -> XL• Increase # websites from 5 -> 15• Send you a special suprise
![Page 36: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/36.jpg)
Thank you!
![Page 37: SEOloger - December 2016](https://reader031.vdocuments.us/reader031/viewer/2022030305/58728c241a28ab36118b539b/html5/thumbnails/37.jpg)
We’re hiring!
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