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SEOintheSUN Discover the Secrets of Digital Marketing in Tenerife

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Page 1: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

SEOintheSUN Discover the Secrets of Digital Marketing in Tenerife

Page 2: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

Learn From Us, Digital Marketing Professionals!

Choose Between 3 Different Training Programmes

Page 3: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

We Do Things Differently at SEOintheSUN

Imagine you can achieve your goal on a tropical island with more than 320 sunny days a year. You receive up-to-date training in a field which internationally requires tens of thousands of specialists, now, as well as in the future. Along with that you will have lots of fun, and make new contacts and even friends.

Yes, It Is Possible!

You will be guided by us, your team of professional working digital marketers, at every step. Our combination of daily seminars, workshops and approximately 25 hours “training on the job” per week has proven to be successful in recent years. Our goal is for you to be able to work independently in digital

marketing within a very short time.

The 3 Pillars of Our Teaching Success

● Seminars - Why? What?● Demonstrations - How?● Workshops - Let's Do It!

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STEFANIE HERGET, Germany

“Ordinary training can’t keep up with the SEOintheSUN concepts. The combination of

seminars and practical use of theory is absolutely unique in this field. During my time on

Tenerife, I not only learned the craft of an SEO expert but I also set up my own website.”

SEO Boot Camps

Page 5: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

SEO Boot Camps Introduction Day to Search Engine OptimisationWe explain how SEO evolved over the years, what exactly it is in 2017,

and why it’s still one of the most important areas in digital marketing.

Onpage SEO as The Foundation of Good RankingsHere, you will learn how to structure the different subtopics of any

website for maximum visibility and how to keyword optimize your

content the right way.

Keyword Research & Content CreationSmart keyword research can be the difference between a good and a

great campaign. We will teach you how to find the ‘low hanging fruit’

keywords – ones that are highly profitable and require less work.

Link Analysis And Link BuildingWe will examine factors such as links, social signals and user metrics,

and break down the strength of your own and your competitor’s

website links in a systematic approach.

Web Analytics – Tracking & Measuring Success of SEOYou will be able to learn about your visitor demographics and be able to

anticipate their needs better.

So, you are a hard worker and you want to learn as much as you can in the shortest time possible. Well, our SEO Bootcamp sounds like it is the right choice for you.

Get drilled in seminars, live demonstrations and workshops for 1 week – 6 hours a day.

The result: You will be able to work as an SEO magician and improve the rankings of and the traffic to your own or your client’s websites.

Page 6: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

SEO Boot Camp

What? 5 Days (30 hours) Training course – max. 12 participants –

Beginners / Intermediate Level

For Whom? For Individuals | ERASMUS+ Staff | Bildungsurlaub

Where? Puerto de la Cruz, Tenerife, Spain

When? Next Starting Date: Coming soon!

Page 7: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

Ana Pečnik, Slovenia

“Even though we were teachers of different subjects with different levels of prior knowledge

about the topic, we all found the lectures informative and captivating. All the lectures were

supported by well-prepared presentations, real life examples and first-hand experience. ”

Digital Marketing Strategy Course

Page 8: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

Digital Marketing Strategy Course What Makes Great WebsitesFirst, you’ll learn key elements of what makes a good website, followed by

a demonstration of exceptional websites.

Developing An SEO StrategyWe’ll teach you the essentials of Search Engine Optimisation. We will

analyse your website and you will learn all about keyword research.

Attracting Visitors Through Better ContentWe’ll teach you the concepts of content marketing and how to implement

these strategies in your industry. You will learn to write in such a way that

your audience will love to consume your content.

Social Media Success on AutopilotSocial Media is one of the most useful techniques in increasing website

traffic. You’ll learn how to optimize your social media efforts in order to

get the most out of this free marketing technique.

When and How to Use Paid Online AdvertisementLet us show you what landing pages are and why you must use them when

spending money on ads. Then you will create your own Facebook ad

campaign.

Is the layout of your website outdated and boring? Do you want to double the amount of visitors to your website? Do you need to convert more visitors into clients?

Our hands-on, practical one-week course is intended for anyone who has a website and wants to get better rankings on Google. E.g. teachers and staff who manage their school’s website and/or social media channels, small business owners, entrepreneurs, anyone with a great business idea who plans on improving their website.

A wide range of free available tools and techniques will be introduced and explored during this training course.

Page 9: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

Digital Marketing Strategy Course

What? 5 Days (30 hours) Training course – 4-10 participants –

Beginners / Intermediate Level

For Whom? For Individuals | ERASMUS+ Staff | Bildungsurlaub

Where? Puerto de la Cruz, Tenerife, Spain

When? Starting Dates in 2018: 27.08., 22.10., 10.12.

Page 10: SEOintheSUN Discover the Secrets of Digital Marketing in ...€¦ · great campaign. We will teach you how to find the ‘low hanging fruit’ keywords – ones that are highly profitable

Destiny Ibarra, Germany

“Thanks to the warm and always supportive staff it was easy to complete the tasks given and

gain more knowledge of tools like Canva, Trello and various Social Media outlets. Not only did

I learn a lot and acquire new skills, but I also met many cool people from all over the world!“

Training for Apprentices

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Digital Marketing for ApprenticesCreating and Publishing Web ContentYou will then learn to create nice looking graphics for the web before we

introduce you to our website building system – WordPress – and

demonstrate you how to create a Blogpost.

Search Engine Optimisation (SEO) & Landing PagesDuring the practical training, you will first do your own keyword research

and you will optimize your blog post article from the previous week for

better rankings on Google. Later you will start to build your landing page.

Social Media MarketingFirst we will start with a seminar explaining the psychology behind social

media. After this, we’ll present other interesting social media platforms

that are used by digital marketers to you.

Creating Different Content TypesYou’ll learn where to find prospects for your products or services, and

you’ll also learn how to direct them to your website. We’ll then teach you

how to produce different content types.

Digital Marketing ServicesEvery day we will start with a different demonstration of a digital marketing service. We will show you step by step how we create the work.

The programme itself is the training placement, so if you choose SEOintheSUN, you will get the perfect combination of theoretical training and practical training for your participants.

After the seminars and workshops the students will do practical on-the-job-training, which is basically the traineeship you asked for. In this time they will work on real marketing projects of SEOintheSUN, FU International Academy and external clients.

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Training for Apprentices

What? 2-5 Weeks of Internship – 8-30 participants – Beginners /

Intermediate Level

For Whom? ERASMUS+ Internships for Apprentices | Business

School & University Students

Where? Puerto de la Cruz, Tenerife, Spain

When? Starting Dates in 2018: 23.07., 03.09., 29.10.

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365 Days of Spring Fever! Tenerife is a paradise for outdoor enthusiasts.

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Leisure Activities

With a full schedule of optional extra activities our leisure team will ensure that you enjoy your free time here. 

Every Monday - Botanical Garden

Visit the famous botanical garden in Puerto de la Cruz.

Beach-Volleyball

Once a week we meet up at Playa Jardín in Puerto de la Cruz

to play and catch up on some beach-time.

Salsa Lessons Weekly dance lessons are offered at the Academy. You learn the basic

Salsa steps with a professional teacher.

Flamenco Lessons

Flamenco lessons are offered once a week as well.

WeekendsExcursions - You can choose different excursions every week.

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LORO PARQUE (Once a parrot parque, now a Zoo)

Address: Punta Brava, Puerto de la Cruz. Tel: 922 37 38 41. Opening Hours: from 08h30 to 18h45. Last admission: 16h00 Website: http://www.loroparque.com Transport: Free mini tourist train from the Plaza Reyes Católicos (McDonalds) to Loro Parque, every 20 minutes.

LAGO MARTIÁNEZ

One of the major features of Puerto de la Cruz is the Lago de Martiánez complex. There are eight seawater swimming pools, a spa pool and areas

especially for children. There are free sun beds and parasols available.

Several bars and restaurants allow you to relax and enjoy the entire day

there.

BOTANICAL GARDEN

Address: Calle Retama, 2 - 38400 Puerto de la Cruz. Tel: 922 38 35 72. Summer opening hours: (daily) 9h00 to 19h00 (1st April - 30th Sept.)

Winter: 9h00 to 18h00 (1st October - 31st March).

Closed: 1st January, Good Friday and 25th of December.

ORCHID GARDENAddress: Sitio Litre Camino Sitio Litre, s/n. Tel: 922 38 24 17.

Opening hours: 9h30 to 18h00 all year round.

At 220 years old, this is the oldest garden in Tenerife.

Attractions

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Excursions

Excursion to Las Cañadas del Teide National Park You will visit La Orotava (picturesque historic town about 10 minutes from Puerto de la Cruz) followed by a visit to the National Park with its dramatic volcanic landscape.

El Barranco de Masca A walk along the gorge down to Masca beach.

El Teide, Candelaria and Santa CruzA tour that unites nature, culture and history of Tenerife.

Island of La Gomera

Accessed by ferry from Los Cristianos . See the unspoilt landscape on this small island to the west of Tenerife

Loro Parque Loro Parque is a world-famous animal adventure park cherished by everyone. We invite you to get up close and personal with our magnificent animals for a truly memorable experience in our special piece of paradise.

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PRICE LIST - Course Fees

Digital Marketing Week/Pax

SEO Boot Camp 990€

Digital Marketing Strategy Course 490€

Training for Apprentices 150€

Spanish Course Week/Pax

Intensive 20 180€

Spanish for Hospitality & Tourism 290€

Spanish for Business 290€

Organization and Monitoring Project/Pax

Apprentices 150€

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PRICE LIST - Accommodation & Meals

Shared Flats Week/Pax Extra night

Shared Flat - single bedroom 140€ 31€

Shared Flat - double bedroom 101€ 25€

Apart-Hotel (Prices per day and pax) Normal Breakfast Half Board

Single Room 33€ 38,00€ 46€

Double Room 18,15€ 23,15 € 31,15€

Triple Room 13,20€ 18,20€ 26,20€

Board Day/Pax

Meal at FU Café 7€

Lunch packet made by FU Café 7€

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PRICE LIST - Transfers & Excursions

Transfer - One Way 1-4 pax 5-8 pax 9-20 pax

TFS <> Puerto de la Cruz 84€ 147€ 200€

TFN <> Puerto de la Cruz 42€ 63€ 103€

TFS <> Costa Adeje 32€ 60€ 100€

TFN <> Costa Adeje 84€ 147€ 200€

Excursions

Orotava - Teide "Cañadas del teide" 31 €/pax

Masca Trekking 50 €/pax

Loro Parque 37 €/pax

Siam Park 37 €/pax

Excursions

Loro Parque + Siam Park 64 €/pax

Transfer Siam Park 13,50 €/pax

Boat trip along the southern coast 56 €/pax

La Gomera Excursion 69 €/pax

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Contact Information

Address

Centro Comercial La Cúpula, Local n° 69

38400 Puerto de la Cruz, Tenerife

Telephone number

Tel: (+34) 922 389 303

Fax: (+34) 922 389 457

Emergency number: (+34) 606 010 395

Email: info@seointhesuncom

Reception opening hours

Monday to Friday from 08h45 to 16h00

Project Coordinator - Orsolya Vitos

Orsi will be happy to answer all of your

questions. Send an email to [email protected]

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We Are Looking Forward to Working With You!