By:

●Gabriel Lascano●David Alonso●Andres Prado

¿What is?

● “ Is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. “

Search Engine Optimization

http://www.youtube.com/watch?v=hF515-0Tduk

● “As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”

The question is:

Steps

● Project scope (Commercial and project Goals)● Site Architecture: friendly information, URL, Meta

tags, coding.● Visual Design: Sketches (internal team, client,

user groups)● Site development: Content, OS, XML● Test and refin: functional, Browser, Usability● Launching: SEO, Blogging, Social media, Email,

video.● Benchmarketing: Compare. Launch

Questionnaires.

Presentation of the web page

● Create unique titles● Content description● Avoid Ambiguity

Organaized Content

Also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO).

SEO Tips: Backlinks

Tags

SEO Tips: Keywords

Organic search engine optimization or SEO is the process of improving the traffic towards your website by making it more prominent in search engine results using specific targeted keywords.These organic search results are free, and you do not have to pay as you would with pay per click advertising like with Google ad words or other.

Objective: Organic Listings

Other Ways: PPC (Pay Per Click)

● Find the engines where we want to appear● Study the search parameters of the engines● Select the key words

Selection of the search engine

● Contact other web pages to include our link.

Advertise on other websites

● Link the web pages with the social networks● Talk in the social networks about the page

Social Network

Blog:seointheweb.blogspot.com

Twitter:@SeoInTheWeb

Facebook:Facebook.com/SeoInTheWeb

More information:

● http://www.youtube.com/watch?v=wDhdiATf6w8● http://www.analyticsseo.com/blog/smx-website-

redesign-seo-presentation● http://seointheweb.blogspot.com/● http://es.wikipedia.org/wiki/SEO

Bibliografía