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TheSeoDuo.in Page 1

SEO Training Program

TheSeoDuo.in Page 2

SEO Course Opportunity

With over $135 Billion spend in online advertising globally, Digital Marketing is

one of the fastest growing industries today. Asia is leading the trend with over 30%

annual growth. Search Engine Optimization (SEO) is one of the key avenues in

Digital Marketing.

According to a recent report by eMarketer, the total number of Internet users

globally will surpass 3 billion to reach 42.4% of the entire world's population.

Organizations worldwide are waking up to the opportunity of this revolutionary

medium to fulfill various business objectives ranging from Sales, Marketing,

CRM, Product Development and Research. This has created an ever increasing

demand of skilled Search Engine Optimization (SEO) professionals.

In absence of formal avenues of Search Engine Optimization (SEO) education,

there's a huge gap of talented professionals. No wonder, an SEO professional earns

anywhere between Rs 15,000 and Rs 150,000/month.

If you are a Business Owner, Professional in Sales & Marketing, or a Student

who's serious about leveraging Search Engine Optimization for personal or

organizational growth, SEO Training course is for you.

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Salient Features

45 Days Instructor Led Classroom Course

Weekly Assignments

Weekly Assessments

Placement Assistance

24*7 Support

Industry Recognized Course

Google Certified Trainers

GD & Interview Sessions

Preparation for the Interview

Free PD Classes

Lifetime Membership Card

SMO Tips for FB, Twitter, LinkedIn etc.

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Course Methodology

Classrooms Sessions: Based on the batch (weekend/weekday)

you choose, there will be daily instructor led, classroom sessions.

In case you miss any session, you can consult with your trainer

regarding the session.

Weekly Assignments: You will also get weekly assignments to

build confidence in applying the learning to produce real results.

Weekly Assessments: You will have an assessment every week to

analyze your learning and the weak points that need to be worked

upon.

Google Certified Trainers: You will get trained by Industry Experts

with Google Certifications and having 5+ years of Industry

Experience.

GD & Interview Sessions: You will also have group discussions for

improving your fluency and confidence and Interview sessions to

make you Job Ready and comfortable with Interviews.

SMO Tips: We will also arrange for extra sessions of Social Media

Optimization (SMO) where you will get tips by Experts on “How to

Use Social Media Efficiently?”

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SEO Training Exam Details

There's no pre-requisite to earn SEO certification. You could be a student, an

entrepreneur or a working professional.

Once you have completed the 45 Days course, you will be eligible to take SEO

Training Exam. Find below the key details of the exam.

Exam Duration: 60 minutes Maximum marks: 60, There is no Negative Marking

Passing marks: 48 (80%)

No. Of Questions: 60 Attendance in Classroom

Sessions: Min 60%

01 02 03

04 05

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Course Schedule

Duration: 45 Days

Please contact +91-9990356527 or Email at

[email protected] for course dates and availability

of seats.

Course Fee & REGISTRATION

Fee: INR 10,000

Referral Discount: 500 per Student

Payment Modes: Cash, Credit/Debit Card, Bank Transfer or

Cheque

How to Register? Call at +91-9990356527 or mail at

[email protected]

TheSeoDuo.in Page 7

Training Curriculum

Search Engine Optimization (SEO)

Introduction

What is SEO?

Introduction to SERP

What are search engines?

How search engines work

Major functions of a search engine

What are keywords?

Different types of keywords

Google keyword planner tool

Keywords research process

What is On Page Optimization?

Keyword Research with Google Keyword Planner.

What are Primary, Secondary & Tertiary Keywords?

What is the difference between Keyword Stuffing and Keyword Placement?

How to Select a Domain Name?

Page Naming (URL Structuring) and Folder Naming

Image Naming, Image Title and ALT Tags Creation

What are Meta Tags?

Types of Meta Tags

Description

Keyword

Author

Country

Robots

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Redirection Tags

Heading Tags (H1 to H6)

What is Content Writing?

SEO Friendly Content Writing {Insert keywords in content}

Anchor Text, Link Title

Robots.txt file use and creation

HTML Sitemap creation

XML Site Map Creation

Introduction to Google Analytics & Google Webmasters Tool

What is Alexa?

What is Off Page Optimization?

What are Backlinks?

Why Backlinks are Important?

How to Get Backlinks?

Difference Between Do-Follow and No-Follow Backlinks

What is Link Building?

Do’s and Dont’s of Link Building

Search Engine Submissions

Directory Submissions

Article Writing and submissions

Press Release writing and submissions

Social Bookmarking

Classified Posting

Blog Creation

Blog Submission

Blog Commenting

Forum Posting

Business Listing

Video Creation &Optimization

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Infographic Creation & Submission

Audio Creation & Submission

Image Submission

PPT Submission & Creation

PDF Submission & Creation

Introduction to Google Algorithms

What is Search Engine Algorithms?

How Algorithms Works?

Why a Search Engine needs to update its Algorithm?

Search Engine Penalties and Recoveries

Why a Search Engine penalizes a Website?

What is Google Panda Algorithm?

What is Google Penguin Algorithm?

What is Google Pigeon Algorithm?

What is Google Hummingbird Algorithm?

What is Google EMD Update?

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Course Creators & Trainer

Neha Rastogi

Among the leading Digital Marketer, Neha has been part of the Internet

Industry since 2012. She is a Founder and CEO of TheSEODuo. Neha has

personally trained & advised over 100 professionals in helping them meet

their business objectives using Digital Marketing.

A graduate from UPTU & post graduate from Mumbai University, Neha was

a core member of the Digital Marketing team of several top brands for the

past 5 Years.

Neha is currently heading a Digital Marketing startup after serving several

top brands from India and abroad like NML, Permicote and Avon Bakers.

Her innovations mixed with time bound results and innovative business

solutions have helped many businesses to achieve success in the online

market.

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Neha’s Certifications in Digital Marketing

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Amit Pathak

Amit Pathak, a graduate from UPTU, and a resident of Varanasi. As a

popular Digital Marketer, Amit has grown along with the Internet Industry

as a User, a Service Provider and as a Digital Marketing Consultant.

He started his professional journey in 2011 when he started his 1st job at,

Wipro. From then he has never looked back and has served many top

brands like HCL, IMB, NavNera, Prolitus & Sofocle in their Digital marketing

campaigns and came up with fruitful results in terms of ROI. He has already

launched a project named Gobanaras.com

Amit is known for his simplistic and inquisitive leading style, which

motivates people to think out-of-the-box. It goes without saying that Amit

has a deep passion for Digital Marketing.

Aim OF TheSEODuo with this training is:

“Let’s Make India the Next Digital Marketing Hub”

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Interested? Contact Us!

+91-9990356527, +91-9990356154

[email protected]

[email protected]

www.theseoduo.in

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