Tools & Resources to Help You Kick Ass!

Jon Henshaw

Shortened URLs

http://hen.sh/awcase sensitive

Overview

• Educational Resources• Content Platforms• Conducting Research• Campaign Engagement• Monitoring Resources• Campaign Reporting

Educational Resources

• Market Motivehttp://hen.sh/4F

• SEO Bookhttp://hen.sh/4G

• SEO Dojohttp://hen.sh/4H

• SEOmozhttp://hen.sh/4I

• WebmasterWorldhttp://hen.sh/4J

Content Platforms

• WordPress– Thesis http://hen.sh/4K– Plugins

• Broken Link Checker http://hen.sh/4L• Headspace2 http://hen.sh/4M• Insights or Zemanta http://hen.sh/4N• Paginated Comments http://hen.sh/4O• RSS Footer http://hen.sh/4P• Thesis Openhook http://hen.sh/4Q• WassUp http://hen.sh/4R

Content Platforms

• Custom System– Dynamic– Templated

• GravityStream http://hen.sh/4S– Perfect if you’re in a world of suck– Add, change, tweak, replace

anything!– Search engine friendly

Conducting Research

• Competitors & Links– Linkscape http://hen.sh/4T– Majestic SEO http://hen.sh/4U– SEMRush http://hen.sh/4V

• Keyword Research– AdWords Research http://hen.sh/4W– SEMRush http://hen.sh/4V– Spyfu http://hen.sh/4X– WordStream http://hen.sh/4Y

Conducting Research

• Finding Sites– SEO Book Hub Finder http://hen.sh/4Z– Google Adplanner http://hen.sh/50– Google Social Graph http://hen.sh/51– OpenCalais http://hen.sh/52

Campaign Engagement

• Content Ideas– Keyword Research!– Facebook Lexicon http://hen.sh/53– Google Trends http://hen.sh/54

• Content Writing– Craigslist http://hen.sh/55– Elance http://hen.sh/56– Textbrokers http://hen.sh/57

Campaign Engagement

• Social Networking Accounts– KnowEm http://hen.sh/58

• Where and What?– Hubspot http://hen.sh/59– LotusJump http://hen.sh/5a– Plug in SEO http://hen.sh/5b

Campaign Engagement

• Social Submission– SocialMarker http://hen.sh/5c– Social Poster http://hen.sh/5d– OnlyWire http://hen.sh/5e

• Forum Threads– Omgili http://hen.sh/5f– BoardReader http://hen.sh/5g– BoardTracker http://hen.sh/5h

Campaign Engagement

• Link / Contact Management– BuzzStream http://hen.sh/5i– Raven http://hen.sh/5j

Social Monitors

• BrandsEye http://hen.sh/5k

• Filterbox http://hen.sh/5l

• SocialMention http://hen.sh/5m

• WhosTalkin http://hen.sh/5n

Site Monitors

• Real-Time– Mint http://hen.sh/5o– Woopra http://hen.sh/5p

• Conversions– Google Analytics (Goals)

http://hen.sh/5q– Raven (comparing link building

campaign with conversions)http://hen.sh/5r

Campaign Reporting

• Blood, Sweat and Excel• AnalyticsView http://hen.sh/5s

• Raven’s Reporting Enginehttp://hen.sh/5t

Keep a Lookout for

• GetListed.org http://hen.sh/5u

• InLinks Futureshttp://hen.sh/5u

• Ads Spy http://hen.sh/5v

Social Me

• twitter.com/RavenJon• facebook.com/henshaw• linkedin.com/in/jonhenshaw• jon@raventools.com