What is Local SEO?

Optimizing the Business Website to local search results, people who

search for local business services. Whether it may be any service/business within

the target of certain geographical area you need to focus on Local SEO.

Reasons to Optimize for Local SEO

Major Search Engines are displaying Location Data in SERP

People Includes City/Regions when searching for services on theWeb

Difference

Local SEO Results will display on top of the search result page in most of

Search engines and Organic Results will be displayed on bellow the local

search results

Local Search results will display with map point outing and the local

address of your business listings

Local Search Results &Organic Search Results

Local Search Results & Organic Search Results

On Business Websites it’s most important to optimize Key elements to

local search they are

Meta Tags

Meta-tags Which will optimize for Local search results are

• Meta-Title

• Meta-Description

• Meta-Keywords

Include the City/Region of service that you provide in all Meta tags and

using the geographical target location in webpage content, use the

contact and about-us page as per your target location

If you are giving services in multiple locations use multiple landing pages

for each and every location use individual landing page and optimize it for

geographical targeted keywords.

Different Locations? Different landing pages

Schema and Structured data new tools for optimizing website for local

search results, by using schema and structured data, we can optimize web pages to

special tags and the meta-description which will display in search result.

Schema and Structured data

Submit your business Webpage to local listings such as yelp, foursquare and

create local business pages in Google local business and other social media pages.

Complete fill total information about your business Such as timings and working

days, local contact number, etc.…

SEO Local Listings

Encourage User Response and Review

Encourage customer response to product/ service which you will

provide and also encourage reviews of your services it may be good or bad,

because no one is perfect when consumer see all good reviews it may

something went wrong on your service

Increase your activity on your social media business pages and

blogs of your business page, Social media engage rate also most

important to get appear in Search Result.

Blogging & Social Media

Conclusion

All the above SEO techniques to improve local SEO results of a

business webpage, although there are many other advanced strategies and

techniques to improve local business. These are simplest ways to improve

Local business results when we compared to other.