SEO Tactic Checklist

RANK IN THE FEATURED SNIPPET

LINK RECLAMATION

Get brand mention alerts from BuzzSumo or Mention.com.

Identify any mentions of your brand that haven’t been linked.

Send an email to the author to update the content with a link to you.

COMMUNITY HIJACKING

AQUIRING AN EXISTING WEBSITE

Find sites that haven’t published new content in a while but have a good number of links.

Analyse their worth using Ahrefs Position Explorer and SEMrush.

Reach out to the website owner with an offer to acquire the site.

CoCopy over the existing content to your website and set up 301 redirects to from the old URLs to push through the traffic and backlinks to your current website.

INTERNAL LINKING BOOST

COMPETITOR LINK ANALYSIS

Compile a list of each of your competitors’ websites.

Use Ahrefs or Majestic to find websites that are linking to them.

Reach out to the sites linking to your competitors to replicate the links.

BUYER PERSONA QUESTIONS

Search for questions that your buyer persona is asking within Quora.com

Use Answerthepublic.com to build out further questions based on keywords.

Use data from your website’s internal search to gather more questions.

Pull in search volume Pull in search volume for the questions from Google Keyword Planner.

Create content that provides an answer to each question.

TRANSCRIBE VIDEO CONTENT

Use Speechpad.com to get cost-effective text transcripts for your videos.

Add the transcripts to your webpage below your video for better on-page SEO.

Use the transcripts for closed-caption subtitles (useful for within Facebook).

GET A COLUMN

Use Alltop.com to find relevant publications that you can write for.

Find the ‘write for us’ page within the site to see if they accept contributors.

Reach out to the publication for an ongoing opportunity.

Regularly pRegularly produce content for the site(s), linking back to your website’s content - earn links and valuable traffic.REPUBLISH OLD CONTENT

Find blog posts on your website that rank for keywords on page 2-3.

Update the ppost(s) with some extra content and change the date to today. This will push the page higher in your achitecture.

Find sites that have a large audience made up of the same buyer persona as you.

Partner with them to produce a joint piece of content that’s promoted to both audiences.

Share out the leads, links and traffic.

CO-MARKETING CAMPAIGNS

CONTENT CONSOLIDATION

Identify situations where you have cannibalising content (multiple pages on your website ranking for the same keyword).

Analyse the traffic, backlinks and importance of the pages in question to pick a winning page.

RediRedirect the underperforming page(s) into the winning page to give a huge boost in the rankings.

Build a list of influencers within your industry that you want to share your content.

Find resources from each influencer that you could link to.

Mention and link to the influencers’ resources within your content.

Reach out to the influencers once you’ve Reach out to the influencers once you’ve published your content to let them know, as well as mentioning them in any social shares.

LINK TO INFLUENCERS

BUILD A LINKABLE ASSET

Identify who can actually link to you and build out a persona around them.

Use BuzzSumo to find popular content around specific topics to help you come up with ideas.

Decide on the format of the content you’re producing.

EnsuEnsure you’re solving a specific problem.

Sign up for press request alerts through a service like ResponseSource, HARO, etc.

Set up custom filters in Gmail to get clear visibility on high value opportunities.

Get back to requests with a short, concise email.

PRESS REQUESTS

EXPERT ROUNDUP

Gather a list of influencers within your industry, including contact information.

Reach out to them asking for a somment to a specific question.

Compile the list of comments, linking back to each influencer and publish the post.

Reach out to the influencers to let them Reach out to the influencers to let them know and maintain a relationship with them.

Get in touch in the next couple of weeks to discuss other ways of working together.

Identify slightly underperforming content across your website.

Map out content ideas based on sub-topics of your underperforming content.

Build out the new content linking to your main page.

TOPIC CLUSTERS

PROMOTION SEEDING

Create some supplementary content that is relevant to the piece of content that you’re about to launch with some internal links to it.

Work with relevant websites to yours to publish the supplementary content over the week following your launch.

TTake advantage of the added traffic spikes from new audiences visiting through the supplementary pieces you published.

Create free accounts on either Famebit or Tomoson.

Find influencers that you can work with to promote your brand.

Pay the influencers through the platform and scale up promotion of your brand.

INFLUENCER PLATFORMS

BONUS CONTENT BELOW

The Tools That I Recommend

TOOL NAME TOOL DESCRIPTION

BuzzSumo

Mention.com

Screaming Frog SEO Spider

URL Profiler

BuzzStream

IntroBar

LeadInLeadIn

Ahrefs

SEMrush

Majestic

SimilarWeb

Google Search Console

Accuranker

QuoraQuora

Answer The Public

Term Explorer

Speechpad

HARO

ResponseSource

NARO PR

FFameBit

Tomoson

Content analysis and ideation.

Brand and competitor mention tracking.

Web crawling.

Data scraping and analysis.

Sophisticated link building and outreach tool.

Serve CTAs to visitors based on their referral.

Lead generation tool.Lead generation tool.

Link analysis tool.

Website analysis and keyword tool.

Link analysis tool.

General website analysis tool.

Website analytics and statistics tool.

Keyword rank tracker.

Find questions being asFind questions being asked by your audience.

Question-based keyword research tool.

Deep keyword research tool.

Get text transcripts for your video content.

Press request alert service.

Press request alert service (UK).

PR tool for HARO requests.

Influencer platInfluencer platform.

Influencer platform.