seo revolution 2014
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Seo revolution 2014TRANSCRIPT
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SEO REVOLUTION IN 2014@ANKUSH
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@ANKUSH
HISTORY OF SEO: RECAP 3 YEARS
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@ANKUSH
RECAPITULATION Panda, Penguin and Hummingbird Algorithm Google Webmaster Notifications Updates on EMD and QDF Introduction of Knowledge Graph By Google Hyper Localization Mobile, Tab Optimizations
Google Now Google+ and +1 Authorship In-Depth Articles Rich snippets and Schema Code Snippets implementation Big Data Tools and Analytics Death of Page Rank & Guest Blogging
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@ANKUSH
SEO PROFESSIONALS
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@ANKUSH
Strategist
Content Writer
Seo Specialist
Technical Expertise
Business CaseGovernanceMeasurementProject
Management Content Strategy
LiteTactical Strategy
SEO PROFESSIONALS
Strategic content Meta
Management Copywriting Content
Navigation Asset
Optimization
Local SEO Mobile SEO Video SEO Social Media
CMS and Hosting Page Speed Code Asset
Optimization Markup
Implementation Code Implementation Content
Implementation
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@ANKUSH
ORGANISATIONAL SET UP(BUSINESS PROFESSIONALS)
Top Level
Strategic Level
Managerial Level
Tactical Level
• Market Share• Attraction and Retention• Trajectory Management• Consumer Perception
• Retention Strategy• Marketing
Channels• Budget Decesions• Inbound &
Outbound Sourcing
• Department Management
• Vendor Handling• Resource Control• Communication
• Departmental Individuals
• Executive Management
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Strate
gist
Content Writ
er
Technica
l Exp
ertise
SEO Sp
ecialis
t0%
10%20%30%40%50%60%70%80%90%
Top LevelStrategic LevelManagerial LevelExecutive Level
MATURITY OF SEO
@ANKUSH
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Strate
gist
Content Writ
er
Technica
l Exp
ertise
SEO Sp
ecalis
t0
2
4
6
8
10
Small BusinessMedium ScaleMutinationalsAgenciesConsultants
Using 10 point Scale
SEO Oppurtunities
@ANKUSH
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@ANKUSH
ORGANIC SEARCH ASA MARKETING MEDIUM
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@ANKUSHTRADITIONAL CONSUMER DECISION
Awareness
Interest
Desire
Action
The AIDA model is the famous Model In Marketing Management Coined by Elias Lewis in 1898
via Wikipedia
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@ANKUSH
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Google ZMOT Study About Search
@ANKUSH
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Tactical SEO(Future Organic Search As A Channel)
Market Research
Customers Buyer’s Decision
Competition
Content Planning
Quality Control Implementation
Action
Content Management
Creation Integration
Engagement
Earned Media Paid Media
Owned Media
@ANKUSH
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@ANKUSH
THE RISE OF AUDIENCE PAGERANK
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“Within search results, information tied to verified online profileswill be ranked higher than content without such verification,which will result in most users naturally clicking on the top(verified) results. The true cost of remaining anonymous, then,might be irrelevance”
QUOTE
By Larry Page, Chairman of Google
@ANKUSH
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Particular embodiments implement techniques for computing agentranks on the basis of a corpus of content signed by those agents, wherethe corpus optionally contains explicit links among documents andsigned content. The agent ranks can optionally also be calculatedrelative to search terms or categories of search terms. For example,search terms (or structured collections of search terms, i.e., queries) canbe classified into topics, e.g., sports or medical specialties, and an agentcan have a different rank with respect to each topic.
GOOGLE AGENTRANK
http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220110289095%22.PGNR.&OS=DN/20110289095&RS=DN/20110289095
Source
@ANKUSH
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GOOGLE’S BEST REFINED CATEGORIES 5 Deep Level Categories
Omit Traditional school thoughts like SIC/NAICS
Web Build Technology
Future of Authorship
@ANKUSHhttps://developers.google.com/adwords/api/docs/appendix/productsservices
Source
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GOOGLE AGENTRANK
@ANKUSH
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NEW YEAR AUTHORSHIP STUDY
@ANKUSH
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Google Authorship Study 2014 @ANKUSH
ViaIAcquire
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DIGITAL SIGNATURES IS SUPERIOR TO LINKS: GOOGLE MOVING FROM STRINGS TO THINGS
@ANKUSH
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@ANKUSH
GOOGLE’S KNOWLEDGE GRAPH
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Current Knowledge Graph of Google
@ANKUSH
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Google’s Knowledge Graph May Change In Near Future
ViaMashable @ANKUSH
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@ANKUSH
Are Reviews On The Rise?
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43%
via MOZ 2014 Local Ranking Factors
Reviews is On the Rise
@ANKUSH
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@ANKUSH
Yelp
Zagat
CitySearch
GOOGLE PLACE REVIEWS
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EXPECTATIONS
@ANKUSH
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@ANKUSH
The Content Marketing Title
Earned and Owned Media is on the Rise whereas Inbound Marketing will lost its Pace
The Strategic Content Combined with Customer Segmentation and Targeting the Niche will play a definitive role
Google will Undergo Deeper SERP Integration
Wide array of Knowledge will murder Old SEO Tactics.