seo ranking factors - offsite
DESCRIPTION
These are the primary SEO Off site Ranking Factors from Chris Laing of SEOQualification.comTRANSCRIPT
SEOQualification.com
Ranking FactorsOff Site
6 of the top ranking factors are offsite
1 Keyword focused anchor text in external links2 Quality of external link sources3 Quantity of external links4 Diversity of link sources 5 Age of external links6 Link type and placement
Keyword focused anchor text in external linkshere's a sample link... <a href="http://www.yourwebsite.com">Anchor Text</a>
Keyword focused anchor text in external linksit's important before you start using this link that you a) canonicalise the link b) link to the correct section, category or page of your website c) use the correct anchor text for each page
Keyword focused anchor text in external linksdefine the correct canonical link version & stick to it. http://mywebsite.comhttp://www.mywebsite.comhttp://www.mywebsite.com/index.html
Keyword focused anchor text in external links
http://pthub.co.uk Personal Trainer, Personal Training, Find a Personal Trainer
http://pthub.co.uk/gymsearch find a gym, gym search
http://pthub.co.uk/ptforum/ personal trainer forum, personal training forum
link to the correct section, category or page of your website &use the correct anchor text for each page
Quality of external link sources
You need links from relative, on topic, authority sites and not fromlow quality directory submissions, link farms, off topic sites, link networks, mass reciprocal links etc
Quantity of external links
Your site needs to build links on a regular basis Generally, the more links a site or page has pointing to itthe more important it is deemed.
Diversity of link sources
Many unique root domains hosting different types of sitese.g.BlogsForumsWebsitesGov & Edu sitesetc
Age of external links
A site should develop links over a period of time and retain those links
Sites that have multiple links appear over a short period of time then stop can raise a red flag to the search engines
Sites with a good link profile tend to have higher page rank
Link type and placement
Links should appear naturally
sites will have dofollow & nofollow linkslinks should appear in content ideallylinks in the footer or right side bar may be given less weight links will have varying anchor text