SEOQualification.com

Ranking FactorsOff Site

6 of the top ranking factors are offsite

1 Keyword focused anchor text in external links2 Quality of external link sources3 Quantity of external links4 Diversity of link sources 5 Age of external links6 Link type and placement

Keyword focused anchor text in external linkshere's a sample link... <a href="http://www.yourwebsite.com">Anchor Text</a>

Keyword focused anchor text in external linksit's important before you start using this link that you a) canonicalise the link b) link to the correct section, category or page of your website c) use the correct anchor text for each page

Keyword focused anchor text in external linksdefine the correct canonical link version & stick to it. http://mywebsite.comhttp://www.mywebsite.comhttp://www.mywebsite.com/index.html

Keyword focused anchor text in external links

http://pthub.co.uk Personal Trainer, Personal Training, Find a Personal Trainer

http://pthub.co.uk/gymsearch find a gym, gym search

http://pthub.co.uk/ptforum/ personal trainer forum, personal training forum

link to the correct section, category or page of your website &use the correct anchor text for each page

Quality of external link sources

You need links from relative, on topic, authority sites and not fromlow quality directory submissions, link farms, off topic sites, link networks, mass reciprocal links etc

Quantity of external links

Your site needs to build links on a regular basis Generally, the more links a site or page has pointing to itthe more important it is deemed.

Diversity of link sources

Many unique root domains hosting different types of sitese.g.BlogsForumsWebsitesGov & Edu sitesetc

Age of external links

A site should develop links over a period of time and retain those links

Sites that have multiple links appear over a short period of time then stop can raise a red flag to the search engines

Sites with a good link profile tend to have higher page rank

Link type and placement

Links should appear naturally

sites will have dofollow & nofollow linkslinks should appear in content ideallylinks in the footer or right side bar may be given less weight links will have varying anchor text