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Website: http://www.seoland.co.uk SEO Proposal For SEO Services Search Engine Optimization (SEO) By SEO Land SEO Land . Tel No: +91-9868456791 Website: http://www.seoland.co.uk

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Page 1: SEO Quotation Dollor

Website: http://www.seoland.co.uk

SEO Proposal

For

SEO Services

Search Engine Optimization (SEO)

By

SEO Land SEO Land

.

Tel No: +91-9868456791

Website: http://www.seoland.co.uk

Page 2: SEO Quotation Dollor

SEO Land

Your ideas Realization

SEO Land

International (India): +91-9868456791

Website: http://www.seoland.co.uk

2

Table of Contents

1. About SEO Land……………...……………………………………………….3

2. What is Search Engine Optimization …………………………………..3

3. Search Engine Optimization Process …………………………………..4

4. Website Preliminary analysis……………………………………………..4

5. Website Traffic Analysis……………………………………………………..5

6. Page Rank Analysis…………………………………………………………….6

7. On Page Factor…………………………………………………………………..6

8. Cached Page in Search Engine……………………………………………..8

9. Alexa Ranking Analysis………………………………………………………9

10. Link Popularity Analysis…………………………………………………...10

11. Anchor Text Analysis………………………………………………………..11

12. URL redirecting Check Analysis…………………………………..…….11

13. Key-phrases selection Analysis………………………………………….12

14. General Observation………………………………………………………..12

15. Services Deliverable………………………………………………………...13

16. Activities……………………………………………………...…………………14

17. Prices……………………………………………….…….……………............15

18. General…………………………………………………………………............16

Page 3: SEO Quotation Dollor

SEO Land

Your ideas Realization

SEO Land

International (India): +91-9868456791

Website: http://www.seoland.co.uk

3

1. About SEO Land

SEO Land - a leading search engine Optimization and web designing Company. We offer a complete

range of search engine Optimization services and packages. We incorporate the latest techniques

and methodologies to increase the rank of your web pages in search engine. Our services will help

bring your website into the light and help your business grow at an extraordinary rate.

Most web user’s look for product or service information through search engines and a high rank is

imperative for visibility and business growth. It is believed that unless a site ranks among the top ten

on SERPs, the company is losing out on a potential market of online buyers, and now days many one

believes it should be in top five.

Over 50 satisfied clients served in Last year.

Team of 10+ Professionals and growing

Serving Clients From: USA, Canada, Australia, UK, France, Spain and Italy.

Specialized project management systems.

90 % of repeat business & High customer retention rate

A brief-What is Search Engine Optimization?

With the internet dominating the business world, the need to have a striking website has increased

among companies. Research conducted by various companies shows that a practically large amount

of visitors route to search engines for help when looking for information. Hence, a good positioning in

the search engine result page (SERP) is very important. Securing a good position with the search

engines is not a matter of chance or twist of fate, but of comprehensive research and keen analysis.

Search engine optimization (SEO) is a process of bringing your website in the top search engine

ranking for a advantageously defined set of keywords. SEO brings your website visible on the

internet in the search engines (Google / Yahoo / MSN) results which are helpful in capturing more

clients / visitors.

Some of the Benefits of Search Engine Optimization & Marketing include:

Increase and Improve Visibility

Increase Targeted Traffic

Increase Qualified Leads and Conversions

Increase and Expand Market Share

Increase Online Areas of Influence

Increase Your Bottom Line

Our Search Engine Optimization Process and Deliverables

Following chart outlines our SEO services that will be rendered during the term of the agreement.

This package has been created after analyzing your website.

Our search engine optimization process can be described through as below

Page 4: SEO Quotation Dollor

SEO Land

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SEO Land

International (India): +91-9868456791

Website: http://www.seoland.co.uk

4

Why a Web Site Needs Search Engine Optimization

The increased visibility which results from a properly well thought-out SEO optimization campaign

boosts your website's ability to be found by searchers seeking your services. This increase in

targeted traffic to your site greatly increases the likelihood of sales.

Site wide Factors Preparing a detailed SEO Strategy

Basic Keyword Research and identification

Competitors analysis and report preparation

Site change implementation

XML Sitemap

RSS feeds

Website Traffic Analysis

On-Page Optimization Optimizing Title Tags & Meta Tags

Optimization Site Directory and structure, Navigation

Anchor Tag Optimization

Existing Content Optimization

Creation of new Optimized pages

Image Optimization

Off-Page Optimization Link Building

Directory Submission

Article Submission

Product Directory Submission

Social Book Marking Services

Press Release

Monthly Activity Report

Forum Signature Creation

Step 1

Step 2

Step 3

Page 5: SEO Quotation Dollor

SEO Land

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SEO Land

International (India): +91-9868456791

Website: http://www.seoland.co.uk

5

Website Analysis

Website traffic analysis

Business-to-Consumer/Retail Sites

this analysis is a extensive method for companies to analyze their customers' behavior. The analysis,

which can help a clients analyze where they enter its site and where they exit.

Customer drift off rates: According to Jupiter Research, 71 percent of sites do not analyze

customer drift off rates, even though 66 percent of customers reported having dumped a purchase

while on a website. We use different analysis tools to determine their drop-off rate. In order to

improve it, we conduct usability testing to see where users have trouble manipulation on the site.

Content Sites

Faithfulness index: Tracking the number of visitors and unique visitors to its site, as well as page

views—all of which are important to advertisers. Also track the top domains and vendors that are

visiting a site in order to show that it is attracting the right audience for advertisers.

Customer satisfaction: we can analysis and gather important information about how users navigate a website, but it can't explain how a person feels while they are doing it.

B2B Sites

Site performance: While all websites worry about how fast and easy their site is to use, businesses

are most demanding and impatient users of all. For example, collecting data on such metrics as how

long it takes to place an order.

User efficiency: Web analyst scours log server files for user patterns and trends. For example, if

users are searching for something too often.

Average time spent on system: In the past, consumer websites kept track of how long users

stayed on Shopping Cart their site, hoping to increase stickiness. Now, most Web managers—

especially those working on B2B sites—want to help users get on and off their sites as quickly and painlessly as possible.

Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an

indicator of an individual page's value. In essence, Google interprets a link from page A to page B as

a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a

page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

(On a scale of 1 to 10 where 1 is the least and 10 is the highest)

Important, high-quality sites receive a higher Page Rank, which Google remembers each time it

conducts a search. So, Google combines Page Rank with sophisticated text-matching techniques to

Page 6: SEO Quotation Dollor

SEO Land

Your ideas Realization

SEO Land

International (India): +91-9868456791

Website: http://www.seoland.co.uk

6

find pages that are both important and relevant to your search. Google goes far beyond the number

of times a term appears on a page and examines all aspects of the page's content (and the content

of the pages linking to it) to determine if it's a good match for your query.

On Page Factor:

Meta Tag: Meta tag play an important role according SEO point of view. You may put up proper

meta tag for you site in a organized way.

Images: Images should be properly optimized.

Obsolete & Deprecated HTML

Semantic Structure

Your web design doesn't contain any header elements (i.e. <h1>, <h2>, etc...). Search engines use

header elements to determine the context and purpose of your web page. Headers provide semantic

structure and meaning to web pages, and search engines, like Google, give preferential treatment to

web design that use headers properly.

Cached Links

The cached content is the content Search Engines uses to adjudicator whether this page is a relevant

match for your query.

When the cached page is displayed, it will have a header at the top which serves as a reminder that

this is not necessarily the most recent version of the page. Terms that match your query are highlighted on the cached version to make it easier for you to see why your page is relevant.

Some Famous Social Search Engines:

Delicious.

Digg.

Technorati

Alexa Ranking Tool

Alexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic stacks

up against all your competitors! This is one of the most accurate available tools to find out how well

your site ranks up against millions of other sites on the Web.

These rankings are generally consistent with the amount of traffic they have.

Page 7: SEO Quotation Dollor

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International (India): +91-9868456791

Website: http://www.seoland.co.uk

7

Remember: "The lower the Alexa ranking number the more heavily visited the site.‖

Some examples are: amazon.com (rank 14); weather.com (rank 64); cnn.com (rank 26);

google.com (rank 5); Yahoo.com (rank 1).

SEO Tools - Keyword Density

The keyword density tools are used for two primary tasks.

1) For checking the density count of keywords used on your web page.

2) Help to identifying keywords your competitors are targeting.

Why check your Keyword Density?

There has been extensive discussion on the ideal keyword density for the primary terms used on

a single page. This ranges from 3% up to, and over 15%. However, it is agreed that keyword density is used by search engines in their ranking algorithms and does affect the page's ranking.

Checking page keyword optimization can be easily performed with a keyword density tool.

Competitor Data Mining

Keyword density tools also make it extremely easy to identify the search terms that your

competitors are using on their pages, and more importantly the search terms they are targeting.

With the keyword density tool, you can easily see exactly where each term is used on a page, the

number of times the term is used, if the term appears in the Meta tags or links, and if the term is

used in heading tags.

Keyword density is important because search engines use this information to categorize a site's

theme, and to determine which terms the site is relevant to. The perfect keyword density will help

achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and

you will not get the optimum benefit, too high and your page might get flagged for ―keyword spamming‖).

If the site is fairly well optimized, and has a focused theme, then the combined total number of

visitors from secondary variations of the main keyword phrase should be higher than the number of visitors from your main phrase by itself.

You should add proper keyword in your website.

Another yardstick can be that 20% of your search traffic reaches you through your primary theme

words. Another 20% through the sub theme words & their combos & the remaining 60% is

fractional.

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International (India): +91-9868456791

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A true pyramid keeps the keyword density on your pages in between 5-20% while optimizing. The

latest talking optimization based on keywords is that almost none of the things mentioned above

might apply as it is. You create text based on the end user perspective & optimize for 5-6 keywords per page.

Link popularity check

Link popularity check is one of the best ways to quantifiably and independently measure your

website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website.

This tools link popularity has been designed to help website owners find out who is linking to their

site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.

Here are some ideas for useful data you can gather using the Link Popularity tool:

1. Total number of pages in each search engines index that contains a link to your site, including

your own website.

2. Browse through the sites that are linking to you. This gives you a view of the volume and quality

of pages linking to you. It’s another way to view the sites that may be referring traffic to you. Once

you find out who is linking to you and where they are linking to, you can understand the areas of

your site that are performing well. You’ll also be able to strategize ways to improve your reach and

performance by knowing your audience.

3. How are your competitors performing in search engines? If they are performing well, you can

look at the sites that are linking to them to understand the places you need to improve your

visibility.

Back Links Anchor Text

What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as

Inbound links (IBL's). The number of backlinks is an signal of the popularity or importance of that

website. Backlinks are important for SEO because some search engines, especially Google, will give

more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Quality backlinks is one of the most important factors in Search Engine Optimization. It is not enough just to have a lot of backlinks,

It is the Quality of backlinks along with the Quantity that help you rank better in Search

Engines.

A backline could be considered as a Quality Backlink if

1. It links to your website with the keyword (key phrase) that you are trying to optimize for. 2. The Theme of the back linking website is the same as your website.

Page 9: SEO Quotation Dollor

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SEO Land

International (India): +91-9868456791

Website: http://www.seoland.co.uk

9

This tool help you determine the backlinks of your website and link text used by your backlinks to Link to your website.

From the high SERPs points of view, the Anchor Text must be different so that it can attract maximum traffic to your website with no of key-phrases as crawler friendly anchor text methodology.

Search Engine Friendly Redirect Checker

A lot of us lose out on valuable search engine traffic due to incorrectly configuring our redirects.

It is very import that when a search engine comes to crawl your website it is able to follow any redirects you have set up.

These tools help you determine if the redirect you have created is Search Engine Friendly.

Key-Phrases Selection

This is the word- play to get into the mind of the user.

Our set of 25 to 30 keywords will be expanded to include singular-plural word combinations, just

exposing the same words in a different arrangement, using synonyms, building on the list of words using glossary & a good word list.

The ideal set of keywords/ key phrases is to come up with around 70-100 possible ways of looking for that web site on the search engines (our key phrases)

Research on these variations of the sub theme keywords for actually combing up with the

combinations that are relatively un-optimized. At the end of this exercise we will have the ranked list

of keywords, which we can start optimizing for.

General observations:

When using Google to check for the competing pages through the SERP house the key phrase in

quotes. This will do the exact phrase searching for the phrase that we are optimizing for. We found the following observation about site.

Website could not index all pages with the crawler of search engines as Google, Yahoo and MSN.

Site need to compete its rival and other competitors having a higher PR (Page Rank) to get a high

SERPs in search engine.

Website requires more link popularity. For achieving this purpose, we need to build natural quality

links.

All sites require online SEO factor integrates with entire site as Meta tags, alt tags, anchor text, title

tags, image optimization……etc.

Page 10: SEO Quotation Dollor

SEO Land

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SEO Land

International (India): +91-9868456791

Website: http://www.seoland.co.uk

10

LSI based SEO oriented Content will be required; website shows a lack of SEO oriented content in

website. So site requires new content, articles, press release drafted and published.

Typically offline competition for the business & online competition are not equivalent. The client

needs to be driven out of this mindset. Online the competition for us depends on the key-phrases that we choose rather then the industry or the competition chosen keywords.

A comprehensive analysis will be carried out as part of the SEO project.

Activities Explained:

Business Analysis - A better understanding of the client’s business, objectives, target customers,

competition, and market competency is analyzed during this phase. A thorough understanding of the

business will also enhance our knowledge about your target customers. Unique selling proposition

will be thoroughly understood including branding strategy.

Web Site Architecture Assessment - Our experts will conduct a detailed analysis of your web site.

We will go behind the scenes and examine the design, flow and construction of the site from an

optimization perspective. This is vital for search engines such as Google who spider the web and rank

sites based upon an algorithm.

Competitive Analysis - A thorough review of your competitors’ positions and keywords is

undertaken. This process is both enlightening and instrumental in establishing a competitive

advantage.

Keyword Research & Analysis - This is a crucial stage that finalizes the keywords capable of

capturing qualified traffic. We help to determine the most appropriate selection of keywords /

phrases that should comprise your submission list by researching search traffic patterns within the

major search engines. Relevant keywords are generally determined by understanding the clients.

The keyword finalization is followed by phrase positioning according to the competition on search

engines. The keywords that will generate the maximum qualified traffic for your business are

consistently monitored through our special techniques.

Site Optimization - This is a vital phase to make the site Search Engine friendly. We then work

closely with the appropriate individuals within your company to implement site modifications always

adhering to white hat techniques that will lead to greater prominence within those search engines.

Section stage includes but not limited to insertion of Meta tags, optimization of images, insertion of

alt tags, etc. The link structure of the website is also altered so as to make it friendlier for the

spiders to follow.

Consultancy to eliminate the design Issues – There may be some design issues that need to be

carried out on the entire site. These issues do not come under the scope of SEO project, these may

be critical to the rankings. In such changes, we will consult with you to establish how these changes

will be carried out.

Quality Check – This involves the extensive quality check to make sure that all the specifications in

the optimization plan have been done. Various offline and online software are used to make sure that

the proved optimization standards are met.

Site Submissions - During this step, the website is systematically submitted to various web

directories and search engines. This step needs to be carried out using manual submissions, keeping

Page 11: SEO Quotation Dollor

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International (India): +91-9868456791

Website: http://www.seoland.co.uk

11

within the parameters set by various search engines on the number of pages submitted per day and

the type of websites to be submitted.

Link Popularity Campaign - includes researching websites which relate to but do not directly

compete with the client’s website and then exchange links with them. This is a very important step

as more and more search engines are using link popularity as one of the factors to determine the

rank of a website.

Site Monitoring & Maintenance - Search engine optimization is a process. This step involves

ranking observations, traffic trend observation and tweaking of the website regularly so as to

maintain the achieved rankings and further enhance them.

Reporting Structure

Total SEO Plan At the start

SEM Progress Report Monthly

Traffic Report Monthly

Link Building Report Monthly

SEO Package:

Expected Time: 3-6 Months

Deliverables Package I Package II Package III

Targeted Number of

Key Phrases 6 10 20

Keyword Research &

Analysis by Word

Tracker & Overture

Yes Yes Yes

Finalized Key phrases

Pre optimization

Ranking Audit report

Yes Yes Yes

Identification of Pages

for Key phrases Yes Yes Yes

Content Optimization 6 Pages 15 Pages 30 Pages

URL re-naming 6 Pages 15 Pages 30 Pages

Links re-naming

Up to 6 page

website

Up to 15 page

website

Up to 30 page

website

Creation of Site Map &

Link to Sitemap

Up to 6 page

website

Up to 15 page

website

Up to 30 page

website

Meta Tags Composition

& Upload 6 Pages 20 Pages 40 Pages

Image

Optimization(w3c

standard)

Home Page Images 15 pages Images 30 Pages

Images

Recommendation &

Summary Report Yes Yes Yes

Page 12: SEO Quotation Dollor

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International (India): +91-9868456791

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12

Google Sitemap Yes Yes Yes

Robots.txt No No Yes

Additional Navigation

Bar 6 Links 15 Links 30 Links

URL Architecture 6 Pages 15 Pages 30 Pages

Inbound links 6 Links 15 Links 30 Links

HTML Coding Validation

& Correction 6 Pages 15 Pages 30 Pages

Manual Submissions to

top Search Engines &

Directories

6 Pages 15 Pages 30 Pages

Ranking & Traffic

Reports

Monthly, 6 Key

Phrases

Monthly, 15 Key

Phrases

Monthly, 30

Key Phrases

Unlimited e-mail and

telephone support Yes Yes Yes

Urchin Yes Yes Yes

Pricing (Dollar) $230/Month $370/Month $625/Month

Page 13: SEO Quotation Dollor

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International (India): +91-9868456791

Website: http://www.seoland.co.uk

13

Website Analysis and Technical Audit

• Flash

• Alt Tags

• Frames

• JavaScript

• Pop-Ups

• Load Speed

• Site Map

• Image on Top

• Background Image

• Dynamic Content

• Page Redirects

Additional Deliverables:

• Design Consistency

• 4 GIF Rule

• Meta Tags Spamming

• Alt Tags Spamming

• Invisible Text

• Hidden Text

• Keyword Spamming

• Doorway Pages

• Cloaking • Mirror Pages/ Content

• Page Jacking

• Keywords Density

• Keyword Frequency

• Keywords Prominence

• Keywords Proximity

• HTML Errors

• 301 Redirect/ Deadlines

• Supplement Results

• Google Sandbox

Multiple Domains

• Current Online presence on Google,

Yahoo and MSN (Number of inbound

links, outbound links, number of pages

cached)

• Browser Compatibility

• 3 Click Rule • Internal Link

Architecture

• URL Architecture

• Robot.Txt

• Very Similar Pages

Website Analysis

Flash Alt Tags Frames JavaScript

Pop-Ups Load Speed Site Map

Image on Top Background Image

Page Redirects Dynamic Content

Page 14: SEO Quotation Dollor

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International (India): +91-9868456791

Website: http://www.seoland.co.uk

14

Competitor Analysis

• Key phrase targeted

Additional Deliverables:

• Age of Domains

• Number of incoming links

• Current rankings on Google, MSN

and Yahoo

• Search engine saturation

• Load Time

• Traffic comparison for the key

phrases targeted on the internet

• Supplement Results

• Page Rank of the targeted pages

Competitor Analysis

Key phrase targeted

Phase II

On page and off page optimization

• Keyword Research & Analysis by

Word Tracker &

On page and off page

optimization

Keyword Research & Analysis by

Word Tracker &

Overture

• Ranking Audit report

• Identification of Pages for Key

phrases

• Content Optimization

• URL re-naming

• Links re-naming

• Recommendation & Summary Report

• Link to site map on optimized pages

of the website

• Meta Tags Composition & Upload

• Urchin

• Image optimization

• Site map for only the optimized

pages ( if the client wants to get a site

map made for the entire website, it

can be done but at a cost)

Additional Deliverables:

• Google Site map

• Robots.txt

• 301 Redirects(only for optimized

pages)

• Inbound links(hyperlinks in the

content, if base plan 10, then 10

hyperlinks)

• Additional navigation bar (only for

optimized pages)

Overture Ranking Audit report

Identification of Pages for Key

phrases Content Optimization URL

re-naming Links re-naming

Recommendation & Summary

Report Link to site map on

optimized pages of the website

Meta Tags Composition & Upload

Urchin Image optimization Site

map for only the optimized pages

( if the client wants to get a site

map made for the entire website,

it can be done but at a cost)

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• Creation of new pages if required (at

a cost)

• HTML Coding Validation & Correction

for optimized pages

• Image optimization (as per w3c

standards for 10 images) • URL

Architecture

Phase III

Submissions to Search Engines &

Directories

• Deep Submissions to top Search

Engines & Directories: Teoma, Alta

Vista, Ask Jeeves, All the Web, Excite,

HotBot, Fast, Google, Info seek, Jayde

Online Directory, Lycos, MSN,

WebCrawler, AOL, ODP and Yahoo

(optimized pages) • Submission report

Additional Deliverables:

• Automated Submissions to 1500

Search Engines, Directories and

Business Sites (home page)

• Manual Submissions to Regional

Search Engines and Directories (home

page to 5 engines and directories)

• Manual Submissions to Industry-

Specific Search Engines and

Directories (home page to 5 engines

and directories)

• Paid submissions on Yahoo (home

page + the charges)

Submissions to Search

Engines & Directories

Deep Submissions to top Search

Engines & Directories: Teoma,

Alta Vista, Ask Jeeves, All the

Web, Excite, HotBot, Fast,

Google, Info seek, Jayde Online

Directory, Lycos, MSN,

WebCrawler, AOL, ODP and Yahoo

(optimized pages) Submission

report

Invoice

Page 16: SEO Quotation Dollor

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We will provide you a proper invoice with different option e-mail, fax or courier as per your best

convenience.

Regards,

SEO Land

International (India): +91-9868939290,

Google Talk : abhay.mathur84 | Skype : abhay.mathur84

E-mail: [email protected] , [email protected]

Web : www.seoland.co.uk