seo publishers-tall chickvic

15
Victoria Edwards Internet Marketing Specialist–SEO/SMO LinkShare.com Twitter: @TallChickVic [email protected]

Upload: victoria-edwards

Post on 07-Nov-2014

707 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Seo publishers-tall chickvic

Victoria EdwardsInternet Marketing Specialist–SEO/SMO

LinkShare.comTwitter: @TallChickVic

[email protected]

Page 2: Seo publishers-tall chickvic

Page 2

SEO + PPC = $$$$$

A recent MarketingSherpa study shows top organic positions are clicked 20 percent of the time and top paid-advertising positions are clicked 10 percent of the time. However, if a site has a top organic position and a top paid-advertising position, the links to the site are clicked 60 percent of the time. It's an unusual situation: 10 + 20 = 60.

Page 3: Seo publishers-tall chickvic

Page 3

What is SEO?

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “organic" ("natural " or "algorithmic") search results.

- Wikipedia

Page 4: Seo publishers-tall chickvic

Page 4

Strategy of SEO

Research your customers and demographics

Perform competitive analysis

Make sure that your keywords are:

• Relevant to your business

• Searched often

• Easily ranked in search engines

Page 5: Seo publishers-tall chickvic

Page 5

Site Structure

301 redirects – Is your site being seen as one or more sites by search engines?

Metadata – Title, keyword tag and description tag

Headings – H1 – H6

Website design – Is your design search and spider friendly?

Internal linking

Page 6: Seo publishers-tall chickvic

Page 6

Site Structure - 301 redirects

If yoursite.com and www.yoursite.com are seen as two different sites, this creates duplicate content

Resolution: 301 permanent redirects

Tells the search engines to focus all content and inbound links under one domain

Used for individual pages

Page 7: Seo publishers-tall chickvic

Page 7

Site Structure - Metadata

Consists of title tag, description tag and keyword tag

Unseen information embedded in a web page

Basic SEO technique often overlooked

Page 8: Seo publishers-tall chickvic

Page 8

Site Structure - Title Tags

Primary on page SEO tactic

Used as anchor text in search engine results

Limit length to 65 characters (including spaces) or less

Incorporate keyword phrases

Must be relevant to topic on page

Page 9: Seo publishers-tall chickvic

Page 9

Site Structure Meta Data

Meta Description - The meta description tag exists as a short description of a page's content. Search engines do not use the keywords or phrases in this tag for rankings, but meta descriptions are the primary source for the snippet of text displayed beneath a listing in the results.

Meta Keywords: Still given weight in some search engines. These are not seen on page (like meta description is seen in search engines) but they still carry weight.

Page 10: Seo publishers-tall chickvic

Page 10

Site Structure – Headings

Title of your page eg. “5 Ways to Save Money”

HTML Tag

H1, h2….h6

H1 has the most weight on this area

Important keywords should be placed here within H1 tag

Gives your reader a quick way to scan pages

Tells reader what page is about

Search engines will know what are the most important topics on the page

Only one H1 per page

H2 and so on

Page 11: Seo publishers-tall chickvic

Page 11

Site Structure - Web Design

If you want your site listed on search engines then make sure that you have correct HTML code.

Many search engines cannot properly catalog or index a site that has HTML errors.

Search Engines can't read FLASH, DHTML, JavaScript or AJAX.

Search engines may have difficulty crawling, indexing, and extracting the content of your site if you have broken HTML or a poorly structured codebase.

A lot of GOOD, optimized content is KEY!

Page 12: Seo publishers-tall chickvic

Page 12

Site Structure – Internal Linking

Tells search engines where your pages are within your site

Lets search engines know which pages are important

Anchor text tells search engines the topic of the destination page (example: movie reviews)

Link Text Must Be Relevant To Destination

Page 13: Seo publishers-tall chickvic

Page 13

Content – What is content?

Creating a content strategy means developing a keen understanding of what your customers need to know and delivering it in a compelling way.

Keywords research is a large part of your content strategy. 

Content strategy forces you to think like your customer.

Less about sales and ALL about delivering a consistent message that is valuable and relevant.

Page 14: Seo publishers-tall chickvic

Page 14

Pay Per Click = 25% of clicks

Organic / Natural results in 75% clicks

Benefits of Organic Traffic

More search savvy

Users tend to click more on organic

results traffic

Results are more stable vs PPC

Takes YOUR effort and time but is a

cost free effort

SEO clicks convert at about a 25%

higher rate than PPC clicks

(BusinessWeek)

Page 15: Seo publishers-tall chickvic

Victoria Edwards, SEO/Social Media LinkShare.com

Twitter: @[email protected]