seo - pcc presentation - june 2011

36
Search Engine Optimization How to Rank Your Site #1 on Google

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Page 1: SEO - PCC Presentation - June 2011

Search Engine OptimizationHow to Rank Your Site #1 on Google

Page 2: SEO - PCC Presentation - June 2011

About Me

• Zeke Camusio

• Founder and CEO of

• Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google

Page 3: SEO - PCC Presentation - June 2011

The SEO Process

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Keyword Research Competitive Analysis

✔Site Optimization

Content Creation Link Building Analytics

1 2 3

4 5 6

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Step #1: Keyword Research

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The Keyword Research Process

1- Discovery 2- Analysis

100 – 1,000

5 - 15

Albany AttorneyAlbany Lawyer

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KeywordDiscovery

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Google Keyword ToolYour home page

Other pages

Your competitor’s site

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The Keywords on Your Mind

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Spy on Your Competitors

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Spy on Your Competitors

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Spy on Your Competitors

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Dig Deeper

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KeywordAnalysis

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Search Volume

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Current Ranking

http://tools.seobook.com/firefox/rank-checker/

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Competition

http://www.seomoz.org/keyword-difficulty/

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Relevancy

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ChoosingThe RightKeywords

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Choosing the Right Keywords

• Primary Keywords (5-15)• Secondary Keywords (100-500)

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Step #2: Competitive Analysis

http://bit.ly/ca-webinar

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Step #3: Website Optimization

Website Optimization

PageOptimization

ArchitectureOptimization

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Architecture Optimization

• Content can be accessed by Google• Effective linking structure• No duplicate content• Read this:

http://bit.ly/zeke-seo-onsite

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Page Optimization• Page title (1 at the beginning)

• Meta description (1)

• URL (1)

• H1 Headline (1)

• Possibly H2, H3 headlines (1)

• Image ALT tags (1)

• Image filenames (1)

• Body text (once for every 100 words – no hard rule)

• Anchor text of links pointing to that page

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Step #4: Content Creation

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A 2-Step Process

Content Creation Content Promotion

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Content Creation

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Content Promotion

• Your Blog• Your Subscribers• Forums / Discussion Boards• LinkedIn Groups• Facebook/Twitter/LinkedIn• Joint Ventures / Guest Blogging (Pick up the

Phone!)

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Step #5: Link Building

http://bit.ly/hFVpw8

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Step #6: Analytics

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What You Need to Analyze

1. Visits per Keyword2. Conversion Rate per Keyword

http://vimeo.com/20815516

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Local SEO

http://bit.ly/zeke-local-seo-webinar

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Let’s review the SEO process again…

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Keyword Research Competitive Analysis

✔Site Optimization

Content Creation Link Building Analytics

1 2 3

4 5 6

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Thank You!

Zeke Camusio503-367-7561

[email protected]

www.TheOutsourcingCompany.com

@ZekeCamusio

LinkedIn.com/in/ZekeCamusio

Facebook: Facebook.com/ZekeCamusio

Page 36: SEO - PCC Presentation - June 2011

Questions?