SEO New Year Resolutions

Happy New Year from the Neogain team!

Do you have any new year resolutions?

Well if you didn’t perform much SEO during 2011, why not have a few SEO resolutions for 2012?

Below we list a handful of juicy 2012 search engine optimisation resolutions for you to choose from:

Always have a camera with you.

You don’t just have to be performing a Project 365 to warrant having a camera with you!

Making sure you have a camera to take a photo to accompany a blog post or web page will provide extra search engine ranking benefits, as well as making your content more interesting.

Further tips:

• Always add an alt description for an image when placing in a blog post or page.

• Consider writing an accompanying caption.• Make the image web friendly before uploading.• Create a flickr gallery and add your website url in the

description.

• Create a video clip from the photos with a voice-over, then upload to YouTube and include your website url in the description.

• Use for social media to generate interest in your product or services.

Schedule time each week for search engine placement work.

SEO isn’t all about devoting hours of time to the process, but using what time you do have wisely.

For many SEO is link building.

For some SEO is keyword research.

For others SEO is blog post or page optimisation.

Not forgetting the other SEO techniques deployed.

Good SEO strategy is a mixture of SEO techniques, which if applied correctly can be accommodated even in a small budget and with a small amount of time.

Time should be the cornerstone to your strategy, even if just 30 minutes per week.

Further tips:

• Use a mixture of SEO strategies both on-site and off-site.• Automate the updates of social networks to help you

manage different social networks.• Treat SEO as an important marketing tool and set aside

time each week.• Use statistic services to help you track progress.

Use more social networks and not just Facebook, LinkedIn and Twitter.

Many find it a struggle to keep up with social networks, which isn’t surprising, especially as the social networks continue to grow and evolve.

However there are more social networks other than Facebook, LinkedIn and Twitter, which you can update with minimal effort.

For instance taking a photo once per week for Flickr, and recording a short 1 minute video clip every couple of weeks for YouTube doesn’t require much effort.

Nobody expects you to be the next David Bailey or Steven Spielberg, but it is important to act professionally, use plenty of light and comply with laws regarding photos and videos.

Then you can generate additional links on other social networks, plus share links between the networks!

Link building and engagement isn’t rocket science and with an extra 10-30minutes here and there, you should be able to build dozens of additional links per year.

Further tips:• Keep a small camera with you at all times during working

hours, to help you capture unplanned moments you would otherwise miss.

• Note down at least three different situations you can regularly photograph or video.

• Make sure your branding is shown on all websites you use to share your content. i.e. logo, slogan, colours and other brand elements where possible.

• Use exact match keywords when possible for links. i.e. the link text matches the web page url text you are linking to.

Hire Neogain to perform your search engine optimisation!

Neogain are search engine optimisation expects, who you should hire to help you. We are an established website services business in the UK, and we can take the pain out of your SEO campaigns. Our rates are affordable, so please contact us ASAP if you require SEO services.

Hire SEO Services. Hire Neogain.