seo & marketing strategies you should consider

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How will your website generate sales and profit? What’s your online marketing strategy? Here are five strategies you should definitely take advantage of as well as some important advice about the way to approach things.

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Page 1: SEO & Marketing Strategies You Should Consider

©2011, Oracle Digital Page | 1

SEO & Marketing Strategies You

Should Consider

Page 2: SEO & Marketing Strategies You Should Consider

©2011, Oracle Digital Page | 2

How will your website generate sales and

profit? What’s your online marketing

strategy? Here are five strategies you

should definitely take advantage of as

well as some important advice about the

way to approach things.

SEO

Search engine optimisation will help you

get found by search engine surfers. Most

people use search engines to make decisions as well as to find out information. If

you employ SEO strategies you will realise the potential of getting found by a low

cost marketing method that could yield big and repeated results.

Blogging

Blogging is an excellent way to continually publish content without continually

worrying about the main landing pages of your website. A blog can be added to the

back end of a site, accessible by humans and web spiders but also out of the way

so that your perfectly tailored main pages can be static without hurting your

rankings. If your whole site is static, this isn’t wise, because search engines will

stop counting you as relevant after a while but if you’ve got a blog that publishes

regular content, you’ll benefit from constant spider visits, a regular stream of

targeted traffic, constant new keyword indexing, and an interactive nature that can

do a lot of good things for your relationship building efforts. Don’t underestimate

the power of blogging. It can do a lot for your business online and requires a small

amount of investment and resources.

Page 3: SEO & Marketing Strategies You Should Consider

©2011, Oracle Digital Page | 3

Social Media Marketing

Social media marketing or networking is almost as important as blogging. Social

media allows you to develop a following and an audience that you can have access

to continually. This can strengthen your brand and it can nurture relationships with

buyers in a way that brings you brand loyalty and word of mouth referrals.

Spending time on Facebook, Twitter, LinkedIn, and other social networks could be

a great boon to your online business without a lot of costs involved.

Email Marketing

Email marketing is something that fundamentally works — provided you do it well.

Having customer permission is job # one. Keeping it interesting and engaging is

job # two. A list of subscribers can be a bit like money in the bank when it comes to

product launches. Your blog and website can help you build your email marketing

list and many online businesses build multiple lists so that they can target market

segments in specific ways.

Paid Search Advertising

Organic SEO might be considered the best but don’t underestimate the power of a

sponsored ad. Sponsored ads can be spread out far and wide across the internet.

People can see them in search engines, in their emails, on social media sites, and

on the blogs and online communities they frequent. Google Adwords and

Facebook ads are two particular areas to look at.

Google dominates the world of paid search and offers excellent tools to help you

manage your campaign in real time. Facebook ads allow you to reach an audience

at a very specific and granular level, increasing the chance more sales for your

money than many other paid search methods.

Page 4: SEO & Marketing Strategies You Should Consider

©2011, Oracle Digital Page | 4

Whatever it is that you focus on for the marketing of your online site, be sure you’re

getting solid internet marketing advice. Some online businesses buy services a la

carte, from various online providers or they handle some of these things

themselves and only look to help when they’re failing miserably or realise they’ve

taken the wrong approach or trusted the wrong service provider.

Online marketing takes a lot of effort and knowledge. You can skip the trial and

error part if you hire the right help. Oracle Digital is well versed in all the areas

covered here and has a proven track record of helping small and medium-sized

Australian businesses with their SEO.