seo in 2013
DESCRIPTION
Adam Melson's Slidedeck from PANMA June 2013TRANSCRIPT
SEO Success in 2013
Adam Melson (@adammelson)
@adammelson
@adammelson
@adammelson
@adammelson
@adammelson
@adammelson
@adammelson
Moving Beyond SEO
@adammelson
@adammelson
Relationships
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I WILL GET THE LINKS
@adammelson
Everything was 100% scalable. Google loved it.
@adammelson
Continued Decline of Value
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844
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31%
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10%
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30%
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There is zero time.
@adammelson
3 Quick (read quality) Wins
For Links
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2 Content Changes
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Take Time, Clean Up
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156 pages
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Lost CTA
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No Restocking Fee
Free Shipping10/10 Reseller
RatingsNo Hassle ExchangesPrice Match Guarantee
@adammelson
Site Traffic Grew 20%
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52%
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They have manufacturer
descriptions & rank well
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@adammelson
TEST IT
@adammelson
$10,000/Hour
@adammelson
3 Quick (read quality) Wins
For Links
@adammelson
Check Other Version of Your
Site
@adammelson
@adammelson
@adammelson
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Buy the .co 301 Redirect
@adammelson
1. Give new product to review2. Ask what they’re looking for3. Offer an expert interview4. Provide customer value add5. Provide exclusivity
@adammelson
FacebookLinkedIn
GlassDoor
@adammelson
Get your images. All of
them
@adammelson
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Link Opportunities!
@adammelson
Head to your referrals for 2011
@adammelson
Grab All
@adammelson
@adammelson
Yearly Sponsorships
ContestsArchived
InterviewsArchived Reviews
@adammelson
Act like a human
@adammelson
Talk to People.In Person.
@adammelson
@adammelson
Act like a human
@adammelson
“…if you can use this anchor text
instead of…”
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::4 paragraph email::
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“…noticed you used a nofollow…”
@adammelson
“…in exchange for….it would be
mutually beneficial…”
@adammelson
People feel more comfortable with brands they know
@adammelson
Clear & Concise
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@adammelson
How do you measure outreach?
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AddressCorrectImprove
@adammelson
Adam Melson@adammelson
www.seerinteractive.com