seo for writers

14
SEO for Writers

Upload: matt-herzberger

Post on 12-Jan-2015

1.278 views

Category:

Technology


0 download

DESCRIPTION

This covers SEO for writers, specifically things that writers would be interested in keywords, headlines, linkbait, etc

TRANSCRIPT

Page 1: SEO for writers

SEO for Writers

Page 2: SEO for writers

IF PEOPLE CAN’T FIND IT IS DOESN'T’T MATTER

Page 3: SEO for writers

By the numbers

• 30% of traffic is delivered by Search

Engines

• 82% of that traffic is delivered by Google

• On a large school website w/ 1,000,000

visits per month that is 300,000 visitors

Page 4: SEO for writers

The Goal

Page 5: SEO for writers

How do we get there?

Page 6: SEO for writers

Keywords are crucial - do your research. Use in title and throughout the content.

https://adwords.google.com/select/KeywordToolExternal

http://www.google.com/insights/search/

Think common natural words not academic talk or

FIU lingo

Page 7: SEO for writers

Title tags and headlines are the hook

Great title = concise, newsworthy and keyword rich

8-12 words at very most, 1-2 keyword phrase –

remember, we need to to retweet

Use actual headers for subheads, not just bold

Page 8: SEO for writers

Link Keywords, not “click here” or

“download”

Link within site to related articles or other sites with relevant content

Page 9: SEO for writers

Links from outside

Hard to do but not impossible

• Guest blog for other sites

• Comment on other sites and include links

• StumbleUpon, Digg Reddit (not every post, think

pitching)

Page 10: SEO for writers

Use Keywords in image/ video filename

and alt tags

Page 11: SEO for writers

Number1

Page 12: SEO for writers

Content is KINGWrite content that people want to share and link to that contains relevant keywords throughout

500 words post, 2-4 keyword mentions, word count half that of conventional writing

Page 13: SEO for writers

When it comes down to it, SEO is really as simple as 1, 2, 3

• First, you need the right keywords, so you

understand the language your readers, customers,

or clients are using when they search for you.

• Second, you need compelling content that

people love and search engines know is relevant

to those searchers.

• Third, you need incoming links so search engines

treat your site as a trusted and relevant source.

Page 14: SEO for writers

Resources

• Keyword tools

http://go.fiu.edu/cf3

• Writing for web handout

http://go.fiu.edu/cf4

• Beginners guide to SEO

http://go.fiu.edu/cf5