seo for truehoop bloggers
TRANSCRIPT
![Page 2: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/2.jpg)
My Background(Know your presenter)
• Internet marketer for about 12 years• Formed Vertical Measures about 4 years ago• Primarily an SEO company, however everything is
geared around link building & website promotion • We have 70+ clients• About 25% of our business is outsourcing from
SEO & Web Development Agencies
![Page 3: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/3.jpg)
Search Marketing Is Critical
• When someone types a keyword into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.
![Page 4: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/4.jpg)
Two Search Marketing “Truths”
• Organic search traffic can be so valuable, it can sustain an entire business.
• Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.
![Page 5: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/5.jpg)
Search Engine Results Page (SERP)
Indented Listing
Local Listing
![Page 6: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/6.jpg)
Why Invest In Higher Rankings?- 60% of listings in
the #1 position will get a click!
- Natural search results receive 250% more clicks than paid search
- Natural search converts 30% better than paid search
- Clicks are Free!!!
![Page 7: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/7.jpg)
How Does it Work?
Magic 3 step formula:1. Create Good, Unique Content2. Optimization each page you want to rank3. Get Quality Inbound Links
Bot or Spider
![Page 8: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/8.jpg)
It Starts With Good Content!
• Build pages around your keywords• Add real value to the web visitor
– Unique– Informative– Entertaining
• Good for Social Media?– Is it “Link Worthy”?– Can you promote it?
![Page 9: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/9.jpg)
#2 What is Proper On-Page Optimization?(in order of importance)
1. Links - internal & external2. Freshness of content & keyword usage3. Title tag4. Alt text 5. H1 tag 6. Bold & italics of keywords seem to matter
but minor
![Page 10: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/10.jpg)
#3 Title tag
#2 Content
#5 H1 tag
#1 Link from Home page
#4 Alt text #6 bold
Anatomy of a Page
![Page 11: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/11.jpg)
Recommended Plug-Ins
• All-In-One SEO Pack• Feedburner Feedsmith (RSS feed)• Google XML Sitemaps• Social Bookmarking Reloaded (or similar)• Wordpress Mobile (or similar)• Yet Another Related Posts Plugin (adv.)
![Page 12: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/12.jpg)
What NOT to do
• Try to fool the search engines• Keyword stuffing• More links than text• Any content that is not of value to your
visitor
![Page 13: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/13.jpg)
#3 The Biggest Factor is Inbound Links
• The best links:– From trusted sites– Have proper anchor text– Have varied anchor text– Are from many different domains
• I am not too worried about:– Reciprocal– PageRank
![Page 14: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/14.jpg)
How Do You Get Links?• Internal links (from content)• Friends & family• Associations• Directories (but not thousands of free ones)• Articles (focus on good article directories)• Blog & Forum participation (signature links)• Send emails to webmasters asking for a link• Social Profiles (see next slide)
![Page 15: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/15.jpg)
Use Social Media to Get Links (and Rankings)
• Facebook (your profile & fan page)• Twitter (your profile, tweets & retweets)• Linked In (your profile & business page)• Flickr (links from photo descriptions)• Other Social Profiles: MySpace, Naymz, FastPitch,
Google, Spoke, Plaxo, etc.• Other Social Media Sites: StumbleUpon, Redditt,
Digg, Propeller, etc.
![Page 16: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/16.jpg)
What are Bad Links?
• Link farms• Links pages• Multiple links to same site on same page • Non-relevant or spammy footer links• From same pages that have links to PPC
– porn, pills and casinos• Side bar links do not carry much weight
![Page 17: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/17.jpg)
Q & A
• Hosted or paid links on your site?• Good use of page titles?
– Grab attention & use keywords– URL – shorter the better– SEO plug-in to for title tag– H1 will be actual title
• Sitemaps?• How to improve Google pagerank?
![Page 18: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/18.jpg)
SEO Video Tutorials
• If you would like free access to several very good SEO Video Tutorials: http://www.verticalmeasures.com/resources/seo-tutorial-videos/
![Page 19: SEO for TrueHoop Bloggers](https://reader036.vdocuments.us/reader036/viewer/2022062503/555480c7b4c90548358b4c01/html5/thumbnails/19.jpg)
That’s a Wrap
My Contact Info: Arnie Kuenn
http://twitter.com/arniek http://www.linkedin.com/in/arniekuennwww.facebook.com/verticalmeasures
www.VerticalMeasures.com