seo for the non-seo mind - ruth burr reedy
DESCRIPTION
Ruth Burr Reedy is an SEO Manager with OPUBCO Digital Marketing Services, where she drives SEO and inbound marketing strategies. Formerly the Inbound Marketing Lead at Moz.com, she is well known and respected within the search engine marketing industry and contributes to Net Magazine, Search Engine Journal and The Moz Blog. Ruth has spoken at digital marketing events across the world including Pubcon Vegas and SMX Milan. Topic: Her talk "SEO musts for the non-SEO" will illuminate what you need to do to make sure your site is search engine friendly if you're not an SEO – a must if your website relies on search traffic, or if you'd like to grow the search traffic to your site. Watch her Confluence 2014 talk at ConfluenceConference.org.TRANSCRIPT
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SEO Musts for the Non-SEO
Ruth Burr ReedyConfluence 2014
@ruthburr
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11,944,000,000 Google searches per month
Source: Digital Marketing Ramblings
93% of online experiences begin with a search engine
64% of web traffic comes from organic search
@ruthburr
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33%
18%
11%
8%
6%
Source: Search Engine Watch@ruthburr
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Do You:
@ruthburr
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Have a website?
@ruthburr
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…that you want people to come to?
@ruthburr
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..and give you money, share/comment/follow your content, or view and click on ads?
@ruthburr
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This is Not What We’re Doing Here.
Baseball Field, Sprague, Washington by Curtis Cronn on Flickr@ruthburr
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You Need SEO.
@ruthburr
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It’s Called Marketing.
“Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.”
That’s from Wikipedia, y’all.
@ruthburr
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Jar Full o’Pennies by Jeffrey on Flickr@ruthburr
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@ruthburr
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Let’s Get Started.
@ruthburr
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If You Do Nothing Else…
@ruthburr
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How People Search
$@ruthburr
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A Website Should Be:
@ruthburr
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Fast
http://tools.pingdom.com/fpt
@ruthburr
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Mobile Searches with Local Intent
50%
Result in a Purchase
61%
Source: Zero Gravity Marketing
Responsive
@ruthburr
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Well-Built
http://bit.ly/1fjdAVD
@ruthburr
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Easy to Navigate
@ruthburr
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@ruthburr
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@ruthburr
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@ruthburr
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“CashmereSweaters.com: Your cashmere sweaters source for
cashmere sweaters, cashmere sweater accessories, buy cashmere sweaters
online.”NO.
@ruthburr
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“Chocolate cupcakes”9900 monthly searches
“Mini cocoa cakes”<10 monthly searches
@ruthburr
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Google Keyword Planner
https://adwords.google.com/KeywordPlanner
@ruthburr
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Title tag: ~60 characters including
spaces
Description tag: ~150 characters including
spaces
@ruthburr
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Description tag!
@ruthburr
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Use Your Keywords
“Chocolatecupcakes.com: Your chocolate cupcakes source for chocolate cupcakes, chocolate
cupcake, chocolate cupcake recipes online.”
NO.@ruthburr
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Why Links Are Important
@ruthburr
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Quantity
@ruthburr
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Diversity
@ruthburr
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Authority
@ruthburr
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DON’T BE SHADY.
@ruthburr
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Who Are Your Friends?
@ruthburr
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The 15-Minute Social Strategy
Replying Sharing
Talking
@ruthburr
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Track Backlinks
majesticseo.com@ruthburr
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Track Everything
@ruthburr
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Some More Useful Tools
• http://www.google.com/analytics• http://moz.com/products/pro• http://raventools.com• http://majesticseo.com• http://semrush.com• http://simplymeasured.com
@ruthburr
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Questions?
@ruthburr