SEO for Novice - Let's fight to rank #1 in Google

By Sereyboth Yorn October 2011

Barcamp Phnom Penh 4

Sth About me

• I Tweet @ Sereyboth • I Blog @ Dodaweb.com• I Study @ Setec Univeristy• I Co-Found CamSEO (CamSEO.com)• I make a living with SEO• I don’t have a real job (happily jobless)• And I am an Internet Marketer!

What is SEO?

SEO stands for “Search Engine Optimization” it

is the art of optimizing your website to rank in the top position in Search Engine for your

target keyword.

Why SEO?

Because we want more FREE (Passive) targeted visitors from Search Engine

What is the best Search Engine to Optimize for?

Sure! Google is the best one to Optimize for and will send traffic to your website the most too.

How ranking in the first page is so crucial?

How Search Engine Rank your website???

Search engine like Google and other send their Robot (AKA Crawler, spider) to visit all pages on the

internet via link from any page. Then it tries to determine what that page is talking about and judge how high it should rank for that Keyword. They use

many factor to rank all webpages.

Google also use Pagerank Algorithm which is used to identify the score of quality, trust of a webpage

(From 0 – 10) based on many factors.

OK! So How to do SEO ???

- On-Page optimization : Optimize your page structure, content, code as well as page loading speed for search engine friendly.

- Off-Page optimization: Optimize the site indirectly by having quality link point to our site (backlink) as well as having positive score from Social media.

On-Page optimization

Page Title Optimization

Should be less than 70 characters, relevant to the content and have Keyword within.

On-Page optimization

Proper Meta Tag

<meta name="description" content=“Your site description with less than 250 characters" />

<meta name="keywords" content=“Keyowrd1, Keyowrd 2, Kwyword 3" />

On-Page optimization

Proper Heading Optimization

Try to add your Keyword in the heading <h1>, <h2> ..

On-Page optimization

Proper Content Optimization

Write relevant and rich content with your keyword inside. Don’t over do by stuffing

keywords and copying content from other.

On-Page optimization

Proper Image Optimization

Google don’t understand what your image is about. So just tell them by using ALT tag.

Bad: <img src=“a.jpg” />Good: <img src=“a.jpg” alt=“your keyword here”

/>

On-Page optimization

Proper Internal link and Sitemap

Link to other content/pages in your website as well as having a site map (both HTML or XML

sitemap is OK)

On-Page optimization

Site URL optimization

Google as well as other Search engine love beautiful and readable URL.

Bad: http://www.yoursite.com/index.php?page=show_category&catid=61&text_search=&order=0 (When Google found it, it thinks “WTF this page is about?”)

Good: http://www.yoursite.com/how-to-lose-wieght-fast (When Google found it, it thinks “hmm, that’s good. May be this URL is about “how to lose weight fast!”)

On-Page optimization

More ….

• www Vs Non WWW• Canonical URL• 301 Redirection• Robot.txt• Advance meta tag (noindex, nofollow..)

Off-Page optimization

How to have quality Backlink ??

• Natural Link from sites or blogs (Naturally)• Submit Articles to Article Directory

• Social Bookmarking• Using blog network ………

Off-Page optimization

Best linkbuilding Practise

• Build high quality backlinks from high pagerank site

• Having mixed type of backlinks• Having a lot of backlinks (Quality + lowquality)• Making it look natural (We don’t cheat

Google, just attract it )

Off-Page optimization

Dofollow VS Nofollow

• Dofollow (Normal HTML Link): <a href=“http://google.com”>Google.com</a>

• Nofollow(Using Nofollow tag)• <a href=http://google.com

rel=“nofollow”>Google.com</a>• Nofollow used to tell Google to ignore those

link

Off-Page optimization

Social Media and it changes to SEO

• You know the 1+ button in Google search??• Any Facebook Like?? (Bing uses it)• And Retweet ???

Off-Page optimization

Things to avoid in SEO

Spamming ???

What are called here???

Where to learn more??

• Seobook.com/Blog• Seomoz.com/Blog• yoast.com• josepharchibald.com• And … dodaweb.com

OK! Time to discuss!

?

Thank you everyone!