seo for local professionals

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©2009 ExpertHub ©2009 ExpertHub ExpertHub Network SEO for Local Professionals September 2009

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ExpertHub's SEO for Local Professionals presentation provides details on how lawyers/attorneys, plastic surgeons, chiropractors, dentists and finance professionals can utilize the ExpertHub platform to increase their search engine exposure, build their online brand and generate new clients. ExpertHub is a niche media network helping local professionals (legal, elective medical and finance) grow their online presence and generate new clients through our highly optimized network of websites.

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Page 1: SEO for Local Professionals

©2009 ExpertHub©2009 ExpertHub

ExpertHub Network

SEO for Local Professionals

September 2009

Page 2: SEO for Local Professionals

©2009 ExpertHub©2009 ExpertHub

Agenda

• What is the ExpertHub Network?

• Using the ExpertHub Network for SEO

• Case Studies

Page 3: SEO for Local Professionals

©2009 ExpertHub

ExpertHub Network

9/18/2009 © ExpertHub. All Rights Reserved 3

LawFirms.comAccidentAttorneys.comAsbestosLawFirms.comCriminalDefenseLawyer.comDrunkDrivingLawyer.comDivorceLawFirms.com

55 National Legal Websites including:

EstatePlanningLawFirms.comMedicalMalpractice.comPersonalInjuryLawyer.comRealEstateLawyers.comSmallBusinessLawFirms.comUSImmigrationLawyers.com

15 National Medical Websites including:

PlasticSurgeons.comDentists.orgChiropractors.comTummyTuck.comHairTransplants.comBreastReduction.com

5 Financial Websites including:

FinancialPlannerNetwork.comAccountantsFinder.com

+ 15,000 Regional Legal Websites including:

BronxDivorceLawyers.comNewYorkAccidents.comDallasEmploymentLawyers.com

LosAngelesProbateLawyers.comAtlantaDefenseLawyers.comFloridaDisabilityLawyers.com

+ 500 Regional Medical Websites including:

LasVegasCosmeticDentists.comSanDiegoLasikSurgeons.comCosmeticSurgeonsTexas.com

BostonFinancialPlanners.comNewMexicoAccountants.com

+ 500 Regional Medical Websites including:

• ~16,000 websites designed to help consumers connect with local professionals.

• All traffic is organic, with 95% coming through search

• Receive traffic from over 200,000 keywords each month

Page 4: SEO for Local Professionals

©2009 ExpertHub

ExpertHub Organic Rankings

Head Keywords Regional Keywords

The homepages of ExpertHub’s national sites rank for high volume keywords.

Examples include:• “divorce lawyer”• “accident attorneys”• “immigration lawyer”• “criminal defense lawyer”• “disability lawyer”• “personal injury lawyer”• “estate planning attorney”• “plastic surgeons”• “chiropractors”

The homepages of ExpertHub’s regional sites and regional pages on our national sites rank for regional keywords.

Examples include:• “utah divorce attorneys”• “immigration lawyers in california”• “michigan bankuptcy lawyers”• “delaware family lawyers”• “estate planning attorneys new jersey “• “adoption lawyers new york”• “plastic surgeons in houston”

Page 5: SEO for Local Professionals

©2009 ExpertHub

ExpertHub Organic Rankings (con’t)

Reference Keywords “Name” Keywords

Reference articles (either written by ExpertHub or by local professionals) rank for referential keywords.

Examples include:• ‘filing bankruptcy”• “tummy tuck”• “perjury penalty”• “inheritance without a will”• “alimony laws”• “zicam side effects”• “i-129”

Profile pages for every member of the ExpertHub network rank for searches related to the firm’s name.

Examples include:• “lawrence gruner”• “sherman law group”• “jeffrey binder”• “michael streitman”• “dentist dr guy peabody”

Page 6: SEO for Local Professionals

©2009 ExpertHub

Using the ExpertHub Profile to Improve SEO Rankings

• Every ExpertHub local professional is given a profile page to promote their practice.

• The subscriber can upload photos, bios, video and a description of their practice.

• All relevant sites in the ExpertHub Network promote the directory, allowing the profile to accumulate PR and search positions.

• Links with customizable anchor text can be included, passing the PR to the local professional’s site (or specific pages on the site) for the keywords that the professional is targeting.

Page 7: SEO for Local Professionals

©2009 ExpertHub

Contributing Content to Improve SEO Rankings

• ExpertHub local professionalscan contribute information relevant to their practice, expertise or the type of client they are looking for.

• These articles are published on a high PR, highly relevant domain, to maximize the accumulation of PR (i.e. divorce articles are published on divorcelawfirms.com)

• The local professional can insert relevant links to their site with customizable anchor text.

Page 8: SEO for Local Professionals

©2009 ExpertHub

Promoting Contributed Articles in the Network

Home Pages Category Pages Search Pages

Recently published articles are promoted on the homepages of the national sites, allowing these articles to index faster and generate exposure for the contributor.

Contributed articles receive a permanent link on the category pages appropriate for the article.

ExpertHub’s search platform creates keyword specific pages for tens of thousands of endemic keywords. Contributed articles are displayed in the search results.

Page 9: SEO for Local Professionals

©2009 ExpertHub©2009 ExpertHub

Profile Page SEO Success Stories

Profile URL Page Rank

MonthlyTraffic

Sherman Law Group http://www.lawfirms.com/lawyers/sherman-law-group 2 225

Lowenthal & Abrams http://www.lawfirms.com/lawyers/lowenthal-and-abrams-pc 3 560

Howard Jaffe, Attorney at Law

http://www.lawfirms.com/lawyers/howard-jaffe-attorney-law 2 125

White Flood Trial Attorneys http://www.lawfirms.com/lawyers/white-flood-trial-attorneys 3 145

Law Office of Nicholas H. Walsh

http://www.lawfirms.com/lawyers/law-office-nicholas-h-walsh-pa 3 320

Law Offices of JD Haas http://www.lawfirms.com/lawyers/law-offices-jd-haas 3 135

The Law Offices of Evan D. Frankel, P.A.

http://www.lawfirms.com/lawyers/the-law-offices-evan-d-frankel-pa

2 175

Mesriani and Associates http://www.lawfirms.com/lawyers/mesriani-and-associates-a-professional-law-corporation

1 400

Page 10: SEO for Local Professionals

©2009 ExpertHub©2009 ExpertHub

Contributed Articles SEO Success Stories

Profile URL Page Rank MonthlyTraffic

True Costs of a DUI Charge http://www.lawfirms.com/resources/dui-and-dwi/elements-of-a-dui-case/costs-dui-charge.htm

2 225

Why do so many injury lawyers suggest increasing your UM/UIM insurance limits?

http://www.lawfirms.com/resources/personal-injury/auto-accident/uim-coverage-limits.htm

3 120

Obtaining Naturalized U.S. Citizenship http://www.lawfirms.com/resources/immigration-law/us-citizenship/obtaining-naturalized-us-citizenshi

4 1,400

Bribe Foreign Officials: Break the Law http://www.lawfirms.com/resources/business/bribing-foreign-officials-break-law.htm

2 70

Modifying Child Support http://www.lawfirms.com/resources/family/child-support/modifying-child-support-payments.htm

2 275

Beating a Speeding Ticket in Court: How a Lawyer Does It

http://www.lawfirms.com/resources/criminal-defense/traffic-tickets/cross-examine-officer-speeding-ticket.htm

2 340

Page 11: SEO for Local Professionals

©2009 ExpertHub

Buying Listings for Local Professionals

Standard Listing

• Listing in directory

– Listed for relevant practice areas in

your city

• Online Profile

• Unlimited Article Publishing

• Consumer Contacts

– Consumers can contact through profile

or articles

• Flat Fee

– $300/year

– $175/6 months

– SEO Professionals can buy on behalf

of their client or client can pay directly

Premium Listing

• More Leads

– Get leads throughout all geographies

you serve through our “contact a

professional” forms

• Premium Positioning and Exposure

– Adjacency to all content in

“Professionals Near You” unit

• ROI-Driven Pricing

– Monthly subscription fee based on

historical volume

– ExpertHub sales rep can provide quote

directly to client