seo for business growth - brock n allen
TRANSCRIPT
SEO for Business Growth
How To Implement SEO for
Lead Generation & Business Growth
Brock N. Allen - Call: 978-225-0895
Q: Are You Visible Online?
• Over 66% of Searches on Google
• Over 93% of Clicks go to Page 1 Results
Brock N. Allen - Call: 978-225-0895
Traffic > Leads > Customers
• Better Search Visibility & Traffic
• Need Faster Lead Generation Flow
• Need Stronger Business Growth
Brock N. Allen - Call: 978-225-0895
It’s Not Your Fault
Google 2012 Ranking Formula Changes
Note: Partial list shown for illustration
Brock N. Allen - Call: 978-225-0895
SEO Strategy Development
• Need to Understand the Business Goals
• Need to Analyze Search Parameters
• Need to Analyze SEO Competition
• Need to Develop a SEO Plan
• SEO Part of Broader Marketing Strategy
Brock N. Allen - Call: 978-225-0895
How Many Customers
Do You Want or Need?
To Achieve Your Business Goals
Brock N. Allen - Call: 978-225-0895
How Many Fresh Leads
Do You Need
To Generate Monthly
To Fill Your Sales Funnel?
(Based On Your Conversion Metrics)
Brock N. Allen - Call: 978-225-0895
How Many Visitors
Do Your Need Daily to
Generate the Leads You Need?
(Based On Your Traffic Conversion Rates)
Brock N. Allen - Call: 978-225-0895
How Long Is Your
Sales Cycle?
(Are There Ways It Could Be Streamlined?)
Brock N. Allen - Call: 978-225-0895
How Disciplined Is Your
Lead Follow-Up Process?
(Are There Ways We Could Streamline It?)
Brock N. Allen - Call: 978-225-0895
Effective SEO
• Improves Online Visibility
• Attracts More Traffic
• May Increase Inbound Call Volume
• May Increase Lead Generation Activity
• May Accelerate Business Growth
Brock N. Allen - Call: 978-225-0895
How to Make SEO Cost-Effective
• Make SEO Measurable
• Implement Key Performance Metrics
• Implement Structured Lead Follow-up
• Measure Number of Calls Generated
• Measure Number of eMail-Submit Leads
• Monitor & Measure Social Signals
Brock N. Allen - Call: 978-225-0895
What Exactly Is SEO
• Search en gine opt i mi za tion (noun)
• Search engine optimization (SEO) is the
process of improving the visibility of a
website or a web page in search engines
via the unpaid (“natural” or “organic”)
search results.
Brock N. Allen - Call: 978-225-0895
SEO is “Inbound Marketing”
• Getting your products and services in front
of prospective customers at the moment
they are actively looking for something
• SEO doesn’t interrupt
• SEO helps you earn and build trust
Brock N. Allen - Call: 978-225-0895
Misconceptions
• SEO is free marketing!
• SEO doesn’t work
• SEO is black magic
• SEO is rocket science
• SEO is illegal
Brock N. Allen - Call: 978-225-0895