LUCAS XAVIER

SEO WTF IS THAT?

h"ps://www.youtube.com/watch?v=BNHR6IQJGZs

HOW APPEAR THERE?

1 STRATEGY KEYWORDS

HOW PUBLIC CAN MAKE A SEARCH · GOOGLE TRENDS · ANALYTICS

2OPTIMIZATION URL · KEYWORDS

2URL FRIENDLY http://www.test.com/xyz/95015?/

http://www.test.com/category/subject

2 KEYWORD Exampletextaboutsomesubjectand here a specific keyword inbold about this, as we used inURL,Ltleandsnipet.

3OPTIMIZATION ON PAGE

TITLE · SNIPET · REVISION

TITLE MAXIMUM 60 CARACTERS

DESCRIPTION SNIPET - MAXIMUM 155 CARACTERS

•  USE THE MAIN KEYWORD IN YOUR TITLE / SNIPET •  USE BOLD IN YOUR KEYWORDS •  USE REFERENCES IN YOUR CONTENT •  LINK EXTERNAL SITES IN YOUR CONTENT •  ENCOURAGE YOUR PUBLIC GIVE COMENTS

AND SHARE YOUR CONTENT

QUICK TIPS

4 ANALYZE YOUR

RESULTS

4 •  COMPARE METRICS •  FIND SOMETHING TO IMPROVE •  MAKE TESTS A/B

ANALYZE YOUR RESULTS

HOME WORK

•  CHOOSE A PARTNER •  CHOOSE A WEB SITE TO ANALYZE •  ANALYZE THE SEO •  MAKE A REPORT GETTING FAILURES •  MAK A REPORT SUGGESTING IMPROVEMENTS •  BRING IT TOMORROW

HOME WORK

LET’S STUDY

THANKS!

LUCAS XAVIER

ADD ME ON LINKEDIN