seo, facebook, twitter & blogging for fitness and martial arts professionals
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http://FatCowBusiness.com/KMAPresentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave CupplesTRANSCRIPT
Dave CupplesFatCowBusiness.com
FatCowBusiness
@FatCowBusiness
Martial Arts ProfessionalsMaster Minds Success Seminars- 17th March 2012
Links tweeted LIVE @FatCowBusiness
Retweet, Comment, Share!
While in School in 1998-99 … Image: onechickennugget.wordpress.com
Rule #1 - Don’t do things blindly …
Image: edoyo.co.tv
Be an Entrepreneur and pick the gaps in the market
Want Search Engine Traffic? Pick the gaps in the Market
• Pick the GAPS in the market:↑More Searches / Demand ↓Less Competition / Websites= the low hanging fruit
• Most people don’t look past first 3 search results
• Target a specific term where you can rank up top
Background: marspec.comImage: ardant.co.uk
Google Keyword Tool – http://fcow.co/GK• Choosing page titles – check Search Volume of each keyword
SeoQuake for Firefox (Free)• Tells PR, Alexa Rank, Backlinks, Domain age• How hard to rank on Page #1 → http://fcow.co/SQ
Example Search:“travel”
Google Places for Local Businesses• Free if your business has a physical location• Appears above other search results and in
Google Maps Search and Mobile Search• Claim & verify your listing at google.com/places
Getting PR – iclothing.com.au
Journalists wanting sources – SourceBottle & HARO
Reverse engineer what is working for your competitors
Rule #2- Learn from others. Don’t reinvent the wheel …
Image: ifun.ru
• Open Site Explorer – Free http://fcow.co/OSFind competitors most linked & shared pages
Example: incomediary.com
Example: sherdog.com
Find competitors top backlinks
How to steal competitors customer information to laser target Facebook Ads
QuantCast
FemaleAged 35-50+High IncomeCollege / Grad
School
LIKES
Spy on competitors and see what keywords they are targeting in Google
• SEMRush –http://fcow.co/SR
Facebook Ads – Which Factors make the most difference:
Im-age70%
Body
Text20%
Title10%
Source: Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
Shoemoney’s Facebook Ad Board Click Thru Experiment
• Made Ad Boards of actual Facebook ads, people asked to click
• Over 1 million total clicks• Used Clicktale Heatmap / Mouse tracking
software
Source: Shoemoney.com 2010 http://fcow.co/SM
Source: shoemoney.com
Source: shoemoney.com
61% of all clicks
Source: shoemoney.com
Even when foreign language text was used with US English audience …
47% 58% 49%
• Takeaway → IMAGE makes by far the most difference
Source: Shoemoney.com http://fcow.co/SM
Rule #3 – Work Smart – Best Automation Tools
Image: embajadachina.org.mx
Wordpress• Free, easy to install in a few clicks. Install
Wordpress Guide – http://fcow.co/WO• SEO friendly URLS with keywords• Free plugins for everything e.g. FB share / post• Writing new blog posts as easy as sending email
Automatic Sharing by Users to Social Media – WP Plugins
• Sexy Bookmarks – Includes Google +1 http://fcow.co/SB
Screenshot:jamesmartell.com
• Sharebar - http://fcow.co/SH
Screenshot: mashable.com
Screenshot: wpbeginner.com
Best tools for Scheduling Facebook & Twitter Updates
• Tweetdeck (Free) – auto link shortening• Hootsuite (Best) – Upload from Excel / CSV
- Full Facebook links + image preview
Automatically Publish Blog Posts to Facebook
• NetworkedBlogs - http://fcow.co/NB
Step 2 - SyndicationStep 1-
Register a Blog
Rule #4- The Real Money from online Business is REPEAT Customers
It is far cheaper to market to an
existing customer than to a
new customer
Image: simpsoncrazy.com
First time customers
Questions, Scammers, Timewasters, Hassles … NO TRUST
Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com
The value in a “business” is your list of people and the relationship you have
with those people
Repeat customers = Trust, Rapport, Relationship
Image: merchantstand.com
Customer just placed their 89th order … their #1 customer has 246 Orders
CatchOfTheDay.com.au 2 brothers = $200 million
Group Buying Daily Deals• Spreets, Scoopon, Groupon, Living Social• List of Group Buying sites - http://fcow.co/GR
Rule #5 – Nothing will happen unless you make it happen
If you want visitors to Opt-In, Follow, Share on Social Media → INCENTIVIZE!
Image: braincram.co.uk
Mint.com / Strongmail Case Study• Split test → 3 different incentives to refer friends
to join Mint.com via email or social media
A – Competition to Win iPod NanoB – No incentive (control group)
C – Beta access to exclusive features
Source: strongmail.com - http://fcow.co/ST
How to supercharge email opt-ins • You MUST give an incentive → free eBook or
video or digital content• Email subscribe form BIG, BOLD, TOP RIGHT
THIS is the business asset you are building!
Screenshot:FatCowBusiness.com
• Pop it up and force them to make a decision• PopupDomination → increases signups 500%
Screenshot: FatCowBusiness.com
How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab
BEFORE clicking LIKE AFTER clicking LIKE
How to incentivise visitors to share on Facebook & Twitter - http://fcow.co/IN
• Cloudflood – create free share button to access link• Social Easy Share – Unlock content by sharing
- Build Email List from Facebook App
• PunchTab – Uses Facebook Connect, earn loyalty points for liking, commenting, sharing
• List Eruption – No app access needed, Reward sharing special link on Social Media with gifts
Rule #6 – Give Value FirstHow Facebook differs from Search Marketing• Facebook says “find users before they search” • Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire • Not “hunting” but more like “fishing”
Image: designdamage.com
Image: desktopdolls.blogspot.com
Social Media Fans are a lot like women …
Case Study – Aquabumps.com
Started by a surfer in Australia who posted photos of Bondi Beach every morning …
Started emailing a few mates to cheer them up at the office …
Give value first, build up desire, credibility and trust, and the $$$ will follow
Rule #7 – Partner with Influencers
• Find influencers with similar target market• Leverage off other databases• Reciprocal email broadcasts• Sharing on Facebook / retweeting on Twitter• Paper.li – mash up other blogs RSS feeds &
tweet• Start partnering with similar size and work up• Interviews, Testimonials, Reviews, Comments
Image: totalmerchant.net
Guest Blogging: Write Content - Get Links• MyBlogGuest → connects Guest Bloggers to
websites looking for Guest Posts, Technorati.com• Find sites seeking Guest Posts → http://fcow.co/GU
• FollowerWonk – Find influencers in your Niche, search keywords in Twitter Bio
Leveraging your Content to Other Websites
• Zemanta – Firefox Add-on http://fcow.co/ZE
Give value first + partner with influencers → potential for exponential reach …
Your audience now has an audience
Image: venturebeat.com
Keep in Touch
• Slides, Links, Free Videos + Tutorials at:
FatCowBusiness.com/KMAFacebook.com/FatCowBusiness
@FatCowBusiness, @DaveCupples