SEO EssentialsLet Your Customers Find You

What is SEO?

• The process of improving the visibility of a website or a webpage in search engineso Uses “organic” (unpaid) methods

Keyword Research

• Keyword and competitive research analysiso We take the keywords you think are important and

look at the actual traffic per keywordo For example:

More people search “advertising agencies” than “advertising agency”

They are looking for options rather than just one agency

Ranking Report

• Before we touch your website we run reports for Google, Yahoo, and Bing to use as a control

• After we work on optimizing your site we submit sitemaps to Google so it can crawl the site and run new reports

• We then:o Run Reportso Review analytics

Ranking Reports Con’t

• When the reports come back good we begin inbound link buildingo We use proprietary gray hat SEO automated

software This software publishes quality content (not spam) to

thousands of blogs, forms, directories, article sites, PR sites, and other web properties pointing back to your site.

This mimics viral popularity as it pertains to Google’s keywords

Introduces the content slowly so that it doesn’t shock search engines

Ranking Reports Con’t

• We do either Biweekly, Monthly, or Quarterly depending on your package

• This gives us a reactive and proactive approach to improve rankings and protect the ones you already have

World Wide Web

• All websites are connected, therefore they are called the world wide web

• “Spiders” are sent out by search engineso Also called web crawlers, bots, et ceterao They scan your website for keywords

• There are only two ways for spiders to enter your webpage:

The First Way:

Is through a little invisible door in the upper left hand corner of your webpage

The Second Way:

Is through text based links on other pages.When a spider comes across a text based link, it clones itself and sends that clone through the

link to the other page. To accomplish this successfully you need to create search friendly

navigation and URL’s

Spiders

• Cannot see visuals (images/flash)o They only see html

• They read this text they same way you and I do:o Left to righto Top to bottom

Meta Page Title

This is the first text spiders read when they enter a website. This becomes the headline of the results on the Search Engine Results page.

Meta Description

This is the second thing the spider sees. It is not seen by people, but it does become the body of the results on the search engine results page.

Headline

This is the third thing the spider sees. This is the text on the webpage that is written in H1. The spider then moves on to the content of the website.

Spiders Con’t

• As the spider scans the page it looks for:o Keyword frequencyo Other attributes that tell the search engine the page

is important Bold Italics Underlining Bullets

• It then sends info back to the search engine telling it what the page is about

SEO EssentialsPackages

SEO Essentials Code and Content onlyUp to 15 pages and 30 KeywordsGuaranteed at least 3 page ones for investment                                $3,500 SEO Essentials ProMonthly Proactive and reactive quality inbound link building and reportingUp to 15 pages and 30 KeywordsGuaranteed at least 10 page ones for investment                              $ SEO