seo basicsfrom-digital marketing paathshala
TRANSCRIPT
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SEO Basics
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What and why of SEO
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We won’t teach you everything about SEO,
just what you need…
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What is SEO?
Your Website Here
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SEO is visibility for
your website
through disciplined
business practices
SEO isn’t magic or voodoo…
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Customers are searching,
Why SEO?
SEO directs them…
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• Time is the only cost
• Active buyers
• Conversion tracking
• Nimble
• Targeted
• Pull advertising
• On 24/7
• Indefinite shelf life
SEO Benefits
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3 Keys of SEO
Technical
Links Content
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Technical
Links Content
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Can see
…your website?
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Technical
Links Content
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If you publish,
they will come
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Technical
Links Content
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Links connect one website
to another
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How Search Engines read
Most keyword-rich content
Least important content
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You see…
Search Engines read keywords
sees…
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What is a Keyword?
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What is your PageRank?
to
• How Google grades your web pages
• “Page” – not website
• “Rank” – not score
• Higher Rank beats quantity
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What is SEM?
Paying to
be here
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Where do people click?
SEM 20%
SEM
10% SEO 70%
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How do I get there? Create Content
Thought Leadership
• Display expertise
• Solve buyer problems
• Generate yourself
• Targeted
• Best Material
• Keywords
Content for links
• Wide spread
• Generic
• Outsource
• Quantity for links
• Syndicate
• Keywords
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Where do I publish?
Use Social Media
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Turn content into Links The lifeblood of SEO
Links “vouch” for your website
Quality over quantity
Increase Pagerank
Drives traffic
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Keyword-rich anchor text
Incorrect: • Would you like to buy a boat? Click Here
Correct: • Would you like to buy a boat?
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User Experience
• Purpose
• Natural flow
• Lead your buyers
• Organized internal structure
• Is your website easy to read, navigate and use?
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Website Analytics
• Window into your website
• Track user activity
• Increase conversions
• Keyword data
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Now you know SEO basics
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Learn SEO practices…
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